FashionABLE company - Case Study Example

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This paper analyzes the FashionABLE company. FashionABLE company deals in handmade bags and scarves made out of African-American women living in poverty and struggles. Its mission is to make sustainable business for Africans and help them become self-dependent. …
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FashionABLE company
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"FashionABLE company"

Download file to see previous pages The paper "FashionABLE company" explores FashionABLE company. To increase its sales, the company may consider a range of strategies. One unique technique the company may apply is the ‘trunk show.’ A trunk show is an event of sales where products are presented or shown to the staff or select clients. The survey by Stella and Dot shows that the majority prefer in-store shopping. It is because it gives them the chance to see the products and make order requests as they wait for the seller to make and convey them. They are in a position to view or buy the goods before they are supplied in the market. The survey also reveals how the trunk show can be successfully implemented to increase sales. Many also said they would be interested in hosting such events if they get the opportunity. Targeting past FashionABLE clients will thus be effective since the former will be more committed to involvement in the trade. Through the trunk shows clients will be shown a video and photos to inform customers of the company’s mission. It will efficiently draw a connection between the company and its consumers. The quantified results of the trunk show reveal that the target market will be wider, since the target age will increase from (25-34) years to (19-55) years. Costs will include; client outreach, promotional video, advertising, trunk show information kit and other expenses. In the trunk show investment, every investment is temporary, apart from the kits. From FashionABLE income statement as at 31st December. ...Download file to see next pagesRead More
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