How AT&T Is Increasing Their Business - Essay Example

More individuals and companies have stayed connected while they are away from the offices. The platform features cost-savings, convenient online account management tools as well as 24/7 technical support and helps the companies. This has attracted a wide pool of companies thereby increasing their customer base and assuring AT&T huge profits for the foreseeable future.

Secondly, the company engages in mergers and acquisitions. For instance, it recently assented to acquire 49 Advanced Wireless services. This has the potential of extending the coverage by more than 50 million people in 14 states (seekingalpha.com). This will add the company’s spectrum thereby increasing its ability to meet the ever-increasing mobile Internet services’ demand. AT&T Inc. will be able to roll out its network in new markets thus increasing business.

Lastly, AT&T Inc. is undergoing a migration from TDM to IP. This will ensure reliable broadband Internet thereby improving data security and business continuity (forbes.com). According to John Donovan, a senior VP at AT&T, this migration will increase business because a greater amount of enterprise customers are adopting fiber and IP-based services. The device financing initiatives of AT&T also appear to be booming with subscribers and hence should increase business by improving margins.