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Achieving all this means the business is essentially prepared for any current and future challenges it might encounter. One of the essential steps the business should be prepared to take is to restructure. A need to restructure will not only come from financial problems, but it could be because of competition, change in market trends and demand, new markets, or the need for a merger (Wang, 2010; Business Wales, 2014). Although this might be the only way out for a business to regain its competitive value, a poorly done restructuring process can end up causing more damage to the company than good.
It is for this reason that planning is key for any business to be successful through the restricting process for example Starbucks and Twitter. The key steps that these companies took involved a diagnosis of their status, a plan on the steps to take, and finally implementing the change (Bush, 2014). The important lesson in the case of Starbucks and Twitter is to understand when it is time to restructure and to have a well-prepared plan to carry out the process.
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