Fund Raising Plan for West Liberty University - Case Study Example

As the “West Liberty website” (2014) state, the University is known as a higher learning institution that is most ancient in West Virginia. Currently, the institution has enrolled more than 2,800 students over the past seven years. This institution is ranked in NCAA Division-II in the sports sector and its improvement in the education and technology sector have been noted over the years. Due to the increased number of students in the institution, West Liberty requires fundraising of $ 22 million that will cater for the future needs of the University.

This year, “West Liberty website” (2014) emphasizes that the University requires a total of $ 4 million that will benefit the entire student community as well as, the community around the institution. The effect of the fundraising will reflect not only this year but, also in many years to come. The fundraising will improve the institutions, athletic programs so that the institution can retain its ‘nation’s finest’ athletics title. “The State Journal” (2014) was keen to note, that during the last summer, the institution started a new master’s degree in Physician Assistant Studies that will require qualified lecturers to be recruited as well as other supporting staff.

This fundraising will enable the new degree program to become a success and see that the graduates will become productive in their areas of expertise.The fundraising will also target our past and potential donors from banks and other financial institution for a target of $ 1.5 of the total $4 million this year. The institution will also hold a “walk for Western Liberty University” campaign that will be held on the 30 of November 2014 with a target of $ 1 million. The annual final event that will close this year’s fundraising will be a golf tournament and, thanksgiving at the school’s stadium that will host all NCAA Division-II institutions on the 20th of December, 2014.

The target for this particular event will be $ 1.5 million. By the end of the year, the target will, hopefully, have been met and more donations still welcome.