Company's background(finance) - Essay Example

The apple company Background of the apple company The company started in 1976 and was registered as a company specializing in computers. The founder of the company was Steve jobs. However, in the past years the company has grown to an intricate company that involves in many activities than computers. Apple broke barriers with iPod in the year 2001, and, therefore, resulted to dominating the market in the music players. The company also specialized in the phone industry in 2007 when they introduced the iPnone.

The iPhone has been a great success in the market (Cruikshank, 2006). The company produces goods that are targeted to final consumers and hence it requires understanding of the customers and also its products so as to evaluate the value of the company. It can be hard because apple has many competitors in the various industries it ventures (Lashinsky, 2006).The company has a good reputation to the consumers. It is due to the aesthetics that the company uses in the designing of its products and also a good advertising campaign.

The common character of the company is its good customer relations in the services they offer such as media and also mobile communication. The company has also improved on the technology used in personal computing as well as digital music players (Cruikshank, 2006). The various industries that apple have ventured in also includes the software industry. It offers third-party software and also hardware products. The primary products of the company include the iPad, iTunes, operating system software, Mac, iPhone, iCloud, software and application software (Lashinsky, 2006).

ReferencesCruikshank, J. L. (2006). The Apple way. New York: McGraw-Hill.Lashinsky, A. (2012). Inside Apple: The secrets behind the past and future sucess of Steve Jobss iconic brand. London: John Murray.