Reflection - Case Study Example

In addition, the author has explored the roles of managers, CFO’s, and strategists in ensuring that the aspects of competitive advantage and shareholder value coexist well in their companies. The author of this article has also discussed the aspects of short-term and long-term measures of earnings in a company. According to the author, most managers believe in short-term measures and dismiss the long-term. However, the author proves that it is important for a manager to focus on long-term valuations of cash flow.

A major reason is that long-term orientation takes into account various important aspects in the market; include the pricing mechanism of the market. This article has a considerable relationship with basic financial management. Overall, the article addresses an aspect that involves planning and directing the use of the financial resources of a company. This includes all cash acquired from lenders and investors, as well as the cash obtained through the operations of the company. The author has tied this role to the Chief Financial Officer and other managers responsible.

The responsibility of financial management in a company belongs to senior financial officers and/or owner of the company. Therefore, the author has tied this role to the responsible and relevant parties. The content of this article also to a larger extent addresses the aspect of cash management, which is important in Financial Management. For instance, in the article, the focus on cash flows in a company and how it affects company productivity and competitive advantage sheds light on the important practices that financial managers should adopt in order to ensure increased productivity, competitive advantage, and shareholder value for the company.

The content of the article also addresses an important aspect in financial management, planning and forecasting. For instance, in the long-term orientation, the author notes that in order to have an accurate view of market pricing,