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International Business Finance Report - Research Paper Example

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Green building is a compilation of materials, strategies and practices to lower and eventually get rid of the impact of buildings on the ecosystem and human beings (EU SME Centre, 2013). As opposed to other forms of environmental movements, sustainable green building materials…
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International Business Finance Report
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Download file to see previous pages Most of the green building material firms in China and high-end architecture designs are widely influenced by foreign players, who account for approximately 30% of the whole market share within the republic (EU SME Centre, 2013). Among the 200 leading international companies dealing with green building materials, over 140 have already invested in the Chinese market. For instance, in the 2008 Olympic competition, nearly 121 organizations participated in designing of all the athletic stadiums, 74 of which were either overseas or foreign-owned (EU SME Centre, 2013). Moreover, key global engineering consultancies have their branches in China, participating in numerous large-scale projects nationally.
Besides foreign organizations, Chinese firms, particularly the ones with government support, are powerful players in the market, towards realizing large-scale government projects. Relating to building materials, the organization is likely to face stiff competition from foreign firms. Nevertheless, there are more local Chinese producers utilizing the price benefits in the market, even though the standard is relatively low. OzGreen should brace itself for a stiff competition in the Chinese market. As a consolation, the market is still big enough to get a share of the cake (EU SME Centre, 2013).
Some of the most establish green building material firms in China include Hunter Douglas, an international firm which boasts of building and furnishing the red skin for the Chinese Pavilion at the Shanghai 2010 international Expo. Philips is also one of the key players in the market, having developed a sustainable lighting design and supply for Guangzhou Tower. Another likely competitor is OMA, which came up with the CCTV building in the heart of Beijing. Finally, we have Soeters and Grontmij, which recently won the contest of Wuhan New Energy Centre. The centre will be the most energy efficient tower in the planet (EU SME Centre, 2013).
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