Company Analysis (Starwoods Hotel and Resort) - Research Paper Example

As such, the company plays a major role in world economy especially in America. The company embraces diversity in the provision of services where operates under nine different brands. The renowned brands that comprise this company include Westin, Le Meridien, St. Regis, Four Points, AloftSM Sheraton, ElementSM, and The Luxury Collection (Hospitality Net Web). Starwood capital is the mother company to Starwood Hotels and Resorts initially known as Starwood Lodging. Moreover, the company owns Starwood Vacation Ownership that offers high quality vacation services.

The company’s mission seeks to offer high quality, affordable, and consistent products and services to its customers around the world. More so, their services seek to satisfy the needs of its customers. . The company equally has a mandate of adhering to the environment policy, respects the privacy of the customers and their personal information. The aspect of diversity applies in the operations of the company and forms the foundation to the success of the company. The company holds frequent company meetings where all the stakeholders attend.

Most assuredly, the company boasts of a well-abled board and large group of volunteers that work together to guarantee the going concern of the concern. Starwood Hotels & Resorts Worldwide is a company where everybody should invest. . Internal Revenue Service gave an after-tax refund of $107 million that enabled the company to regain financial stability and record quarterly earnings of $339 million, or $1.78 a share in the year 2011 (Berzon Web). As a result, there was a 7.5% increase in total revenue amounting to $1.

34 billion. At the same time, these results remained consistent even in this year where Starwood shares gained about 14 percent in value in the third quarter as lately seen in the New York Stock Exchange. Indeed, the share value of the company raised from 51 cents a share to 52 cents a share. This manifests an accelerating recovery for the company after the global recession. Indeed, in the year 2011, the demand for hotels surpassed the supply subject to many travelling businesspersons. Notably, last year the company reduced the price of the hotels due to the economic downturn that had lowered the demand.

Nevertheless, now that the demand for the hotel rooms is rising tremendously, the company plans to increase the price and thus its high turnover. Indeed, it targets to record a 7% to 9% increase in total revenue per room this year. However, these statistics fall below the gains made before 2009. Actually, the company revenue declined with 20.7% because of the recession in 2009 (Berzon Web). Most significantly, the company has a better marketing strategy where it collaborates with credit companies like American Express to suit the financial needs of its customers.

In addition, the company partners with 32 affiliated airlines all over the world to enable its customers redeem their points for flights. This creates a great competitive advantage over its rivals. The company has a corporate governance structure that seeks to maintain the highest standards of business conduct and corporate