Nobody downloaded yet

Male and female consumer buying behaviours - Essay Example

Comments (0) Cite this document
In the paper “Male and female consumer buying behaviours” the author analyzes a whole new target market, where cosmetic companies are increasingly targeting men. The sheer number of aging men is piquing the curiosity of cosmetic marketers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Male and female consumer buying behaviours
Read TextPreview

Extract of sample
"Male and female consumer buying behaviours"

Download file to see previous pages Two California companies, Jan Stuart and Inner-Face also launched men’s lines during the 1980s that flopped. “Skin treatment lines for men have come and gone, because the population just wasn’t ready.” Said Pamela Baxter, VP-Marketing at Aramis. But the expanding number of over-35 men led Aramis execs to believe that there is now a legitimate men’s market. Aramis recently launched Lift Off!, an alpha hydroxy acid (AHA) product for men. The overall men’s cosmetic market is now too tiny to count, Baxter said, but Aramis estimates Lift Off! could eventually account for as much as 12% of sales. However, it is still undecided on an overall marketing strategy. “It’s easier to sell a man if a woman is with him,” said Baxter. Aramis has two radio commercials in test in Kansas City, Dallas, and Miami. One targets men, and the other is aimed at women (Campbell, 2000). Men are often introduced to skin lotions by their wives or girlfriends. When Beauticontrol, a Dallas-based direct-sales cosmetics company, introduced an AHA product called Regeneration last year, “We had wives writing to us saying their husbands were using the product and loved it,” said Ed Hookfeld, director of product marketing. The company packaged the same lotion in a gray and black box, shot a new ad campaign featuring CEO Dick Heath, and renamed the product, Regeneration for Men. Wendy Liebmann, president of New York-based WSL Marketing, said there is a potential for growth in men’s cosmetics, but cautioned against expecting dramatic sales increases.” You’re talking about educating somebody who washes their face with soap and shaves,” she said (Campbell, 2000). Chad Schexnyder of New Orleans remembers how it used to be; approaching the counter of a local drugstore with a bottle of Noxema in his hand, the cahier accosted him. “This is for women,” she said with a dismissive air. “I’ve never seen a man buy Noxema.” ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Male and female consumer buying behaviours Essay”, n.d.)
Retrieved from
(Male and Female Consumer Buying Behaviours Essay)
“Male and Female Consumer Buying Behaviours Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Consumer Buying Behaviour
...?Running Head: Literature Review on Consumer Buying Behaviour Literature Review on Consumer Buying Behaviour [Institute’s Literature Review on Consumer Buying Behaviour Consumer Choice Behaviour Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by...
12 Pages(3000 words)Literature review
Autism: male versus Female particular have a way of stunting, impeding or otherwise messing with a child’s development, with the third being especially and alarmingly common. There are the lucky few who manage to survive, or even thrive in spite of – and sometimes, even because of – their condition, but it is still more likely that sufferers of the aforementioned psychological disorders will end up being rejected or looked down upon by society. This being the case, the primary goal of this study is to examine what autism really is, such as its causes, symptoms and other such details. In particular, information shall be given on its prevalence in the male and female genders, and efforts shall be made to explain any discrepancies...
5 Pages(1250 words)Research Paper
Consumer and Buying Behavior
...?Consumer and buying behavior Table of Contents Consumer and buying behavior Table of Contents 2 Introduction 3 Literature Review 3 Research Methodology 7 Analysis and Discussion 8 Conclusion 10 Recommendations 10 References 12 Annexure 13 Appendix 1: Questionnaire for Interview 13 Introduction The age of competition has largely accentuated the need to ensure better branding and positioning in order to create a distinction in the minds of the target market audience. This is more important considering the fact that there are a large number of competing brands in the market and it is very important to create a distinction between brands so as to emerge competitive in the...
8 Pages(2000 words)Research Paper
Male-Female Relationships
...Male-Female Relationship For a very long time, the difference between women and men was socially distorted and defined through varied lens of sexism whereby men assumed to be superior to women. Men have tried for a very long time to maintain their domination over women. Thus, due to the rise of sexuality between women and men the more we lose awareness of the important differences. Despite the several differences between men and women, relationships have improved very fast from these stereotypes. Nowadays, the male-female relationship has been found to be satisfying, collaborative and equal. Thus, romantic relationship remains the main focus of many researchers. The...
5 Pages(1250 words)Research Paper
...takes approximately 2-3 liters of water on a daily basis. This is a sufficient intake considering that some of the foods also contain water in them. The male trainer’s diet lacks supplements. There is a need for supplementation especially with regard to vitamins supply, which is essential in the utilization of other nutrients. As such, it would be prudent if the fitness trainer considered making supplementation of vitamins and other essential minerals. Female Fitness Trainer’s Dietary Analysis Dietary intake for female fitness trainers is akin to male fitness trainer’s diet. This is because they all engage in anaerobic exercises and their energy output is almost similar....
5 Pages(1250 words)Assignment
Male and Female Leaders
...Running Head: MALE AND FEMALE LEADERS Male and Female Leaders [The [The of the What Are The Different Characteristics Of Male And Female Leaders And Is There Any Evidence That One Is More Effective Than The Other Project Title "Male And Female Leaders" Contents Abstract Acknowledgements Chapter # 1 Introduction Chapter # 2 Literature Review Chapter # 3 Discussion Chapter # 4 Conclusions and recommendations References Appendices Abstract According to the expert analysis investigation on leadership and teams suggests that men and women show dissimilar leadership and interpersonal...
32 Pages(8000 words)Coursework
Male Verses Female Leaders
...Male versus Female Leaders Around the world, it is a known fact that male leaders have been able to wrest their control over their subordinates in abetter manner than their female counterparts. The reasons for this are manifolds yet the significance is laid on the fact that the male leaders have been aggressive and get the thing done in a much more practical way than the female leaders. The manner in which men and women lead are inherently different because the former tend to be more direct and up-front in their demeanor while the females are subtle and rely on wait and see approach more than anything else. The men...
2 Pages(500 words)Essay
Consumer behaviours
...usefulness in being connected in social networking sites like Facebook and Twitter as well. Hence, BlackBerry gives an edge on its utmost functionality. Hardware and User Interface Design – Its OS is exclusive to RIM gadgets. This indicates a stable, reliable and consistent feature of BlackBerry (Barker, 2011).5 BlackBerry Messenger (BBM) – What was lacking in iPhone and other android phones is its exclusivity for having an exclusive messaging service for BlackBerry users (Arthur, 2012).6 WEAKNESSES Absence of Innovation – BlackBerry is not an innovative phone which causes consumers to abandon it for iPhone and other android phones. According to Hansberry (2009), this is for the reason that the BlackBerry IT department...
4 Pages(1000 words)Term Paper
Consumer Buying Behavior
..., drawing upon Riedl et al. (2010), demographic variables are important and should be counted as the first layer in defining homogeneous groups and segments of the markets; which have similar attributes and characteristics within buying behaviour. It has been argued by Dittmar (2005) that demographic differences exist within traditional offline shopping consumer buying behaviour. These differences have been tested within the online setting and a number of predicators have been found that can be seen from the choices made by men and women during their shopping behaviour in online settings. It is noted that the male...
15 Pages(3750 words)Essay
Human Male and Female
.... It promotes the development of breast and maintenance of healthy menstrual periods. Poor production leads to reproductive problems (Ireland 240). Question 5: Males Men grow hair on their faces, which is visible during puberty. They broaden their shoulders and chest and their shoulders are wider their hips. They have deeper voices probably due to the enlargement of the larynx (Ireland 522). Females Their faces become rounder as they develop. They widen their hips with a lower waist to hip ratio in comparison to males. They grow hair on their bodies, but mainly pubic and underarm hair (Ireland 523). Work Cited Ireland, Kathleen A. Visualizing Human Biology. London: John Wiley & Son, 2010. Print.... Module Question A human...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Male and female consumer buying behaviours for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us