Nobody downloaded yet

An Research about Relationship among Fashion Life Style - Dissertation Example

Comments (0) Cite this document
Summary
This paper analyzes consumer psychology and consumer purchase intentions. They have been of immense interest to marketers in recent times as consumer preferences and needs have evolved. It is no more sufficient to base marketing decision on consumer demographics…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
An Research about Relationship among Fashion Life Style
Read TextPreview

Extract of sample
"An Research about Relationship among Fashion Life Style"

Download file to see previous pages The paper "An Research about Relationship among Fashion Life Style" examines consumer psychology. The Chinese economy has grown at a very fast pace in the past decades resulting in a high number of affluent and middle class consumers. With phenomenal growth in the number of affluent households China has now become the third largest consumer market for luxury goods. However, the affluent consumers in China do not necessarily fall under one consumer segment. While different regions within China have consumers with different levels of affluence, the consumption behaviours of these consumers also vary. GEOLIA, founded in 1985, is a ladies’ fashion brand headquartered in China. Their vision is to discover, to live and to share a fashionable and healthy lifestyle with their customers. They offer quality, trendy products at affordable prices and have easily accessible distribution network. Their customers comprise of ladies between mid-twenties to early thirties who are at that phase in their lives when values and lifestyle are cultivated. The brand aims to partner with their customers in grooming their personal styles both in fashion and everyday life. Brand GEOLIA is impressed upon the Chinese consumer’s mind as the friendly women’s apparel brand. A consumer behavior model proposed by Hawkins et al (2004) reflects the effect of self concept and life style on consumer behavior. The self-concept and lifestyle influence the needs and desires; these needs and desires can be satisfied through consumption. Lifestyle involves multiple levels and it is determined by people’s individual characters, past experience and current condition. Lifestyle keeps changing with changes in the internal and external environment. As consumer fashion life style and self concept increases consumer purchase intention becomes more powerful (Ahmad et al., 2010). Consumer Purchase Consumer purchase has become a leisure activity and is used to enhance social status. This is based on the concept of the self and a material symbol of who a person is and how he/she would like to be known (Dittmar and Drury, 2000). Clothing and fashion are the medium through which people express their identity (Rathnayake, 2011). Fashion and clothing display how a person would like to, in other words, the person’s self concept. Self-concept Self concept has received considerable importance in marketing literature as it can significantly impact consumers’ decision making and product and brand choices (Ye, Bose and Pelton, 2012). The theory of self-concept suggests that consumers prefer products that are consistent with their self-image and hence the brand or product can enhance their self-image. The self-congruity theory suggests that the self-concept is dynamic and conflicting traits may exist in an individual’s self-concept. Fashion and Fashion Consciousness Fashion has been defined as “a way of behaving that is temporarily adopted by a discernible proportion of members of a social group because that chosen behavior is perceived to be socially appropriate for the time and situation” (Sproles cited in Chen, Shang and Lin, 2008). People like to be perceived as trendy and hence would follow the trend that the group follows. With the inclination to follow the fashion trend they may tend to neglect their own personal feelings and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“An Research about Relationship among Fashion Life Style Dissertation”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1467651-an-research-about-relationship-among-fashion-life-style
(An Research about Relationship Among Fashion Life Style Dissertation)
https://studentshare.org/family-consumer-science/1467651-an-research-about-relationship-among-fashion-life-style.
“An Research about Relationship Among Fashion Life Style Dissertation”, n.d. https://studentshare.org/family-consumer-science/1467651-an-research-about-relationship-among-fashion-life-style.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Fashion and style in United States
... were also used in mid twentieth century in consolidation and spread of style and fashion among the people of United States of America. Great changes were made in the fourth and fifth decades of the twentieth century. The changes were pertaining infrastructure of physical and digital media hence enabling it to target a larger group. This was coupled by the introduction of websites talking about fashion in the late 20th century. Television shows began in 1950s only showing few fashion features. Fashion segments in entertainment shows became frequent in 1980s. For instance, fashion programs such as...
6 Pages(1500 words)Essay
Fashion and style
...Even into the nineteenth century, women's roles in society were strictly constrained to domestic sectors with very few respectable exceptions. The ideological middle class woman, including those who worked, were mentally restricted to the private sphere, and respectable women were not to be seen within city life such as bars and other such public places. Through globalisation and its psychological effect, women had more roles available in the public sphere. The Industrial Revolution, itself a product of globalisation, drew workers of both genders into the cities to work, changing the prevalent ideology that women's roles were purely domestic. Women began to use dresses to express their identity....
4 Pages(1000 words)Essay
Life Style Sciences
...Many of the products that we use on a daily basis and consider safe are in fact health risks. Among them are chlorine bleach, which contains sodium hypochlorite which is a lung, skin and eye irritant. Glass cleaners contain ammonia. Skin contact with this chemical can cause irritation. Fumes may cause a burning sensation in the lungs and eyes. Children and those with asthma are especially susceptible. If ammonia is mixed with chlorine it produces a toxic gas. Phenol and cresol are found in disinfectants. It is corrosive and may cause diarrhea, fainting dizziness and lung and kidney damage. Many detergents contain phosphates which are not in themselves dangerous but build up in lakes in streams to toxic...
4 Pages(1000 words)Essay
Fashion School - Style and Clothes
...Clothing, fashion and style were my first obsessions. I cannot remember a time in my life when looking great and making a ment with my personalsense of style hasn’t been important. One of my earliest memories related to clothing places me at the kitchen table of a dear aunt. She had pinned a dress pattern onto a simple calico designed fabric. Placing my hands in the scissors, she guided me in cutting along the lines of the pattern until all of pieces were ready for assembly. We worked for the better part of a day. By suppertime, she emerged from the bedroom wearing our creation. Magic! I was hooked, but not just on the creative process. I loved the look and feel of the clothing we made. I can remember the first time I... to look...
1 Pages(250 words)Essay
The Right To Fashion Among Individuals
..., fashion is for people who are not able to style themselves on a personal level; it is for people who need to follow others that set trends in order to understand what liberation with respect to clothing may mean. Fashion is thus a right or an outlet for a person to vent his or her own feelings and should not be forbidden to anyone. Therefore, people should have the option of choosing what they want to wear and how they want to dress themselves because after all it falls under their right to freedom of speech and expression. Dressing is an art and a manner of expression of one’s thoughts and feelings; high end fashion designers are inspired by life;...
4 Pages(1250 words)Essay
Question about relationship
...Why men cheat Why men cheat? Relationships and their determining factors of success have always been an area of interest among psychologists, sociologists and other individuals within the community. One question concerning relationships that has always been consistently asked is faithfulness and the reason why people seek relations from other individuals even if they are happily married with their spouses or have good relations with their lover. This trait has also been found to be more prominent among the males. Lammers, Stoker and Pollmann (2011) analyzed this aspect of relationships and attempted to illustrate the impact power has on infidelity or...
2 Pages(500 words)Research Paper
Fashion and Style
...through, the world of things. It is a way of capturing something exciting, making a statement about ourselves in clothes. It is what people really want when they aspire to be fashionable. Style is under the general term, fashion. Style is anoverall term which covers very many other topics such as: music, film and television literature, rhetoric, and linguistics among very many other areas. When it comes to fashion clothes are widely discussed and we can say that clothes give a visual aspect to consciousness itself. Through clothes we are able to invent ourselves time and again when we get to dress up. Dressing code also...
2 Pages(500 words)Essay
How technology impact to fashion & life style industry
..., because advanced machines were in use for mass production. Fashio lines that entered the market include RocaWear, FUBU, Hugo, Sean John and Tommy Hilfiger that appealed to the portion of the society that were affiliated with the hip-hop lifestyle, especially in the United States (Quinn, 2010, 42). Designers and their marketers adopted technology as a way of reaching the consumers. However, with the revolution that brought about the internet, designers have become capable of researching for new designs from online sources (Smart fashion, n.d., n.p.). Aside from research, designers have used the internet to advertise their products on websites run by their companies or by hired publicity agents, advertising and marketing companies... for...
11 Pages(2750 words)Essay
Rococo style in 1700s fashion
...History of Rococo Style Introduction Rococo is an artistic style of the 18th century that developed in Paris as a reactionagainst the symmetric and strict regulations of the past. The artists of this style used more florid and graceful approach with light colors, asymmetrical designs with playful and witty themes. The introduction of this style had a greater impact on the society and affected not only the royalty and aristocrats but also the middle and lower classes. Rococo style in 1700s fashion During this era of fashion revolution, fashion designers gained more influence as more people scrambled to be clothed in this new style. Magazines that emerged catered to the curiosity of the lower class as their attention was captured... as a...
2 Pages(500 words)Essay
Life Style assignment
...Life Style Assignment The world is facing the worst social problems and the obstacles in their way hinder their progress that might leave a negative impact. Many people have become used to the unjust and unfair treatment and have become completely indifferent to the problems. They remain silent until they encounter the problem and then they begin to complain about the oppressors and feel sympathetic towards the oppressed. The callous and indifferent authorities have become inhumane and they never fail to astound. The world needs salmon. The salmon is against the oppression and never fails to confront the wrongdoer. He believes in justice and prefers to swim against the current and do not...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic An Research about Relationship among Fashion Life Style for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us