Tiger Woods - Research Paper Example

In the earlier time the air travel were taken as a luxury and it used to very much expensive. But, in the recent time the air ways have become one of the common ways of travelling. However, there are some specific reasons behind availing the air ways instead of other road ways and they are, saving time, under any emergency, luxury, comfortable journey etc. among all of these points the time saving is the major reason behind choosing the airways instead of other ways of travelling. The Low Cost Carriers (LCC) has become one of the new trends in the airlines business.

Most of the airways are focusing on the low cost air service to have a bite of the huge South Asian and Asian market. The market it huge and it has got a great potential due to the increasing per capital income and the increase in the disposable income of the middle class people. Tiger airways was launched in 2004 by Singapore Airlines (Doganis: 2006, 263) and it was basically for the middle class passengers who are eager to avail air ways if the price is reduced. However, Singapore Airlines must not forget that price reduction is not the primary key; rather the primary key is to satisfy the customer with the value pricing and to keep in mind that the customers are the primary assets of the Tiger Airways (Hax: 2009, 118).

According to the 7Ps the traditional 4 Ps are very important but in this case the major important factors within these 7 Ps are price, promotion, physical evidence, and people. The Tiger airways must understand the model of lower the price but double the sales volume without compromising over the quality. The service triangle is a model where it can be seen how the organization keep in touch with the employee and customer at the same time to understand the service factors and employee as well as the customer satisfaction.

(Kuhnle: 2007, 9). Tiger must not forget that the physical evidence of the product is very important as they are selling hospitality products which don’t have direct effect over the customers while they are buying the product; rather it can be felt after experiencing the product, so, the physical evidence must provide the tangible satisfaction and that is only possible with value pricing and great customer services. The people involved in the process in this module are the faces of the company and they must know all the important factors to satisfy the customers.

Penetrating pricing may attract many new customers but could be the reason for bellow average services which would create great problem to retain the existing customers. The value pricing would be the best way to retain the customers as the customer would be happy to pay little more but they want better service. Some of the successful services related to the LCC are point to point operation. It means instead of keeping any break the journey of the flight should be straight from one point to another.

No free food for short journey but timely landing and no late mark. And one of the most important factors is to keep the employees happy so no formation of unions would occur which might hamper the services (Belobaba, Odoni, and Barnhart: 2009, 123). In this way the Tiger Airways can apply the concept of 7Ps to be profitable even after adopting the low pricing but with the value attached with it. This way the Tiger Airways would be able to sustain their position in the market with the large returning and satisfied