Nobody downloaded yet

JOUR 330 - Research Paper Example

Comments (0) Cite this document
Summary
Jour 330: Assignment #3: Research Paper In 2011, the CEO of GoDaddy, Bob Parsons, committed what has been called one of the biggest social media blunders of all time. This occurred when Parsons posted a video on his personal blog of himself killing an elephant in Africa…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
JOUR 330 Research Paper
Read TextPreview

Extract of sample "JOUR 330"

Download file to see previous pages The video (viewer discretion advised due to graphic content) shows the CEO and his hunting party looking over a farmer's damaged crops, shooting at elephants at night, and Parsons posing with the dead bull. It also shows crowds of villagers field dressing the carcass the next morning.” (Burgess, 2011) Perhaps because the image recalled African safaris of the robber barons of late 19th century capitalism and the archaic, out of touch, and even barbaric behavior of the “super-rich,” bloggers around the world wrote articles protesting this, and thousands of customers cancelled accounts with GoDaddy. The company’s competitors took advantage of this, issuing free transfer and discount coupons for people who wanted to switch their business away from GoDaddy. This situation can be regarded as a case example in public relations because Bob Parsons illustrates exactly what not to do when media problems occur for a company. His actions, statements, and behavior in response to the first controversy arguably made the situation even worse for him and his company in the public relations context. While the company claims it has not lost much business from this, the story will undoubtedly remain linked to the brand and competitors will continue to take advantage of this. To some degree, Parsons may have been overdue for a PR breakdown, because his company is known for a particular marketing campaign that is based on a certain amount of “sleaze”. Yet, for a company that once hoped to go public through an IPO, having the CEO of the company labeled this way in the mainstream press is very problematic. Consider that major media publications such as CNN, Salon, the New York Times, The Guardian, etc. all ran major articles on the story, and kept it active with update reports. In PR, the goal is for the problem to be out of the news cycle and out of discussion as soon as possible. When mainstream media repeat a story such as this over and over, it does continual damage to the brand and its credibility. For most people, the killing of an elephant is really a blatant act of stupidity, cruelty, and arrogance. That Bob Parsons defended his behavior immediately inflamed the situation. For example, instead of apologizing publicly, Parson conducted media interviews where he said: "These people have literally nothing and when an elephant is killed it's a big event for them, they are going to be able to eat some protein. This is no different than you or I eating beef. All these people that are complaining that this shouldn't happen, that these people who are starving to death otherwise shouldn't eat these elephants, you probably see them driving through at McDonald's or cutting a steak." (McCarthy, 2011) What Parsons did not critically understand is the fact that indeed millions of people do think and care deeply about issues such as environmental protection, endangered species, as well as the social justices issues related to hunger and global poverty. To compare eating an elephant to a problem for African starvation is simply a ridiculous justification. Salon critically notes that the original video Parsons posted included “captions to the nighttime scene that read ‘Bob Parsons fires first’ and ‘Bob Parsons fir ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“JOUR 330 Research Paper Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1415762-jour
(JOUR 330 Research Paper Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/family-consumer-science/1415762-jour.
“JOUR 330 Research Paper Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/family-consumer-science/1415762-jour.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF JOUR 330 Research Paper

Elements of an effective Leader Ulysses Grant

...?Ulysses Grant: Elements of an Effective Leader To Goode’s (1999) he was an enigma (p. 330). Taylor (2006) remembers him being likened to the ‘Sphinx’ – ‘inscrutable and inarticulate’ (p. D05). Among 42 U.S. presidents, from George Washington (1789-1797) to Bill Clinton (1993-2001), scholars rank him below average, falling to 32nd place, 3rd among the worst, 7th among the most controversial, and 8th among the underrated presidents (Lindgren & Calabresi, 2001). But if scholars assessed him a failure president, US veterans regarded him a great military leader. Why was Grant perceived differently as a leader? How Grant’s leadership should be assessed? How Grant as a leader would fair in the five practices of exemplary...
8 Pages(2000 words)Research Paper

Differences between Qualitative and Quantitative Research

...of researches, which make them different from each other. Selecting the most appropriate type of research not only depends on the requirements of the research but also on the statistical and communication skills and abilities of the researchers. References Chesterfield, F. (2011). Difference Between Qualitative and Quantitative Market Research. Retrieved from http://ezinearticles.com/?Difference-Between-Qualitative-and-Quantitative-Market-Research&id=6072474 Hopkins, W. (2008). Quantitative Research Design. Retrieved from http://www.sportsci.org/jour/0001/wghdesign.html McGuigan, B. (2011). What is the Difference between Quantitative and Qualitative Research?. Retrieved from...
4 Pages(1000 words)Research Paper

Iran from 500 - 100 BC - Artistic

...First Paper: Iran from 500-100 BC --- Artistic The famous Persian king Darius I died in 486 BC and his son Xerxes took over the roleof king and pursued campaigns against the Greeks, who were the dominant culture in that period, looking to expand their empire eastwards. This period in Persian history is known in the history books as the Achaemenid Empire, running from about 500 BC to about 330 BC when the Greek hero Alexander launched a counter campaign against it and won large areas of territory. The empire was every bit a match for the sophisticated Greeks, however, with a well-developed culture which had room for many different sub-cultures across its vast territories from the Greek border in the West to the Indus...
3 Pages(750 words)Research Paper

Chick-fil-A - a swift service restaurant chain in the United States

...to do with their monthly wages. This is a delightful model to any business success in America. A visit to the joint is usually welcomed by young, inevitably welcoming, smiling, helpful, quick and polite young faces. The joint runs clean restaurants based on many people’s opinions. The company has bucked their restaurants and systems, as well as their sanitary rooms in an almost immaculate manner. This depicts that the company does not lower its standards on its customers and staff. In addition, the company has created a culture of making remarkable chicken sandwiches (Cathy, 2002). Clearly they do not seem to care to have beef on their carte du jour because they are not adept at it. This is a brilliant lesson to other...
5 Pages(1250 words)Research Paper

Poverty in the U.S

...and Praag (311-330), poverty line is essential for determining who receives welfare benefits in U.S. Poverty does not seem to be an evenly distributed social problem. In America, African Americans and Latinos have, by far, the largest poverty rate. Many factors such as poor wages for women and the increase of single-woman parented families have caused an increase in the percentage of women among the poor. elderly, however, fill a much smaller percentage as they receive benefits as social security. Macionis (216) concluded that in 2003, the government classified 12.5 percent of the U.S. population as poor, which makes 35.9 million of men, women and children. Research suggests that the home environment adds to poverty...
3 Pages(750 words)Research Paper

Critical Chains in Project Management

...Critical Chain Over years, managers and other leaders have developed and implemented several methods to effectively manage projects. These methods have recorded varying success in use and applicability. Project management and schedule traditional methods contain numerous problems which are considered dire to the project’s overthrow and plan stability (Hong & Ji-Hai, 330). Traditional methods of project management, Program Evaluation and Review Technique (PERT); Design Structure Matrix (DSM) and Critical Path Method (CPM) are successful in application of running of individual projects, but cannot be successfully applied in multiple projects’ parallel management. The attempts to resolve this disadvantage led to the...
3 Pages(750 words)Research Paper

Challenges and Drawbacks of a Non-Traditional Student

...the first week of classes, the survey packet was distributed to every masters-level student through the schools student mailbox system. Students were asked to complete the survey packet and return it to a designated mail slot. A total of 330 surveys were returned to the researcher by the due date. The completed surveys were processed by the Office of Institutional Research and Effectiveness at Dallas Theological Seminary and imported into SPSS 11.5 for Windows (SPSS) for analysis. Research findings Age The first null hypothesis was that there would be no difference in the LPI-SeIf scores of non-traditional age and traditional age masters-level students. For purposes of this study, non-traditional age was defined as a...
8 Pages(2000 words)Research Paper

Measles, Mumps, and Rubella

...(Black, p.92). (h). Prevention of Ruboela includes control source infection and protection of susceptible person (Black, p.93). iii. Mumps (Barone, Crocetti and Oski, 327). (b). History of mumps involves the discovery of 1934 (Barone, Crocetti and Oski, p. 327). (c). Epidemiology of mumps involves transmission by direct contact (Barone, Crocetti and Oski, p. 327). (d). Pathogenesis and Pathology of mumps involves entry of the virus into the body and then its replication within the body (Barone, Crocetti and Oski, p. 329). (e). Clinical manifestations of mumps involves swelling of the parotid glands (Barone, Crocetti and Oski, p. 327-330). (f). Diagnosis of mumps involves use of serum...
3 Pages(750 words)Research Paper

Elizabeth Cady Stanton and the creation of her bible

... saw or conversed with God (Gabel 328), nor was the Mosaic code an inspiration of God (Gabel 328), nor informed the historians on what to do with the women, especially considering the common degradation showed by various religions (Demers 46). The need to translate the bible to a version friendly to the women came from Stanton noting that the conventional bible did not dignify the woman (Gabel 330). The bible was authoritative to begin with, and it commanded the Christians what to do and not to. It represented a way of life, which without any intervention would mean a continuous degradation of the woman. Considering the adoption of the bile in life, as manifested by different kingdoms and communities, the woman had a grim future... and be...
6 Pages(1500 words)Research Paper

Risk management

...Business Review, 24(2), pp.151-168. Hyunchul Kim, 2013. A Business Model View on TOYOTA Crisis. Productivity Review, 27(3), pp.387-399. MANDELLI, A. and MARI, A. 2012. THE RELATIONSHIP BETWEEN SOCIAL MEDIA CONVERSATIONS AND REPUTATION DURING A CRISIS: THE TOYOTA CASE.International Journal of Management Cases, 14(1), pp.456-489. Miller, H. 2011. Integrating sustainability into business continuity planning. International Journal of Business Continuity and Risk Management, 2(3), p.219. Mitka, M. 2011. Overseeing Device Recalls. JAMA, 306(6). Nasyrova, G. 2014. ANTI-CRISIS REGULATION OF INSURANCE ACTIVITIES. jour, (2), p.84. Rinehardt, C. 2010. Business continuity: mitigating and responding to ensure continuous customer...
14 Pages(3500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic JOUR 330 Research Paper for FREE!

Contact Us