We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International retail marketing - Assignment Example

Comments (0)
Executive Summary: Iceland Foods knows that a bag of frozen peas is as good as the freezer where it is kept. The company has an impressive large chain of frozen food stores which counts to more than 700 in the United Kingdom. Most of its foods are private-label convenience foods with Iceland also offering home delivery facilities along with the facilities to buy products online and in order to provide the customers with convenience…
Download full paper
International retail marketing
Read TextPreview

Extract of sample
International retail marketing

Download file to see previous pages... The country we have targeted for Iceland Food’s retail is Saudi Arabia. Saudi differs from United Kingdom in various aspects which include cultural, psychographic and demographic dimensions. The macro environment of the two nations is also different. The report focuses on what 7 P’s are needed by Iceland to establish themselves in Saudi Arabia and what should differ to what is already being done in the United Kingdom. When moving into a new country, the retail outlets also need to consider various ways of understanding the customer behavior and how they can improve the customer relationship to retain sales in the long term. Organization: Iceland, one of Britain’s most innovative and fastest-growing retailers is considered to be one of UK’s best companies. Its primary product line consists of frozen foods such as frozen prepared meals and also frozen vegetables. Iceland also launched what according to them was the first nationwide, free, online grocery shopping service. Critical Evaluation of the role that marketing mix plays in the devising of the marketing strategy of a retail organization: Marketing Management decisions can be based on one of the four categories: product, price, place and promotion. These variables are known to be the 4 P’s of marketing or the marketing mix. In order to satisfy customers in the target market, these variables are controlled by marketing managers. This is in an attempt to generate positive response in the target market as these four marketing mix variables can be blended in an optimal manner. Product: It is the physical product or service which is offered to the consumer. When the physical products are offered, it can also refer to the services or the conveniences that are part of the product being offered. The decisions on products can include different aspects such as function, appearance, service, warranty and packaging. Price: The decisions on pricing of the product are made by taking into account the profit margins and the probable pricing response of the competitors. This not only includes the listed price of the product but also the discounts, financing and other options such as leasing in order to satisfy the customers in the best possible way. Place: The decisions on place (or placement) are the ones that are associated with the channels of distribution that provide the platform or the channels for getting the product to the target customers of that market. The system of distribution performs transactional, logistical and the facilitating functions. The decisions on distribution include the market coverage, the channel member selection, the logistics and the levels of service for the product to reach to the final consumers. Promotion: The decisions on promotions are the ones related to communicating and selling the product to the potential consumers. The costs of promotion are large in proportion to the price of the product; therefore, an analysis of break-even should be performed when making decisions of promotions. It is essential to know the value of a customer in order to determine whether the cost of acquiring additional customers is worth it ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Trust-Mart expansion on to UKs supermarket retail market
The supermarket retailing industry is one of the strong competitive industries in China. The retailing industry in China has strong prospects of growth. It is the fifth biggest consumption market in the world. From 2006–2009, the turnover of China’s supermarket retail industry had improved from 51.2 to 86.4 billion USD.
12 Pages(3000 words)Assignment
International Marketing
ort presents the findings of a thorough assessment conducted on the McDonald’s global brand. The purpose of the inquiry was to determine the manner by which McDonald’s had undertaken the globalization of its business, the implications to marketing theory of the strategies and actions taken by the Company, and the relative success or failure of these strategies in attaining the goals of McDonald’s.
11 Pages(2750 words)Assignment
Retail Marketing
They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.
14 Pages(3500 words)Essay
Direct Marketing in International Markets
There are various tools of direct marketing such as telemarketing, email, direct mail, and SMS, which play a great role in influencing the customers. By utilizing these tools, the marketers can understand the interest of the prospective customers of the new market. Direct marketing has various advantages over other marketing methods.
8 Pages(2000 words)Assignment
International retail marketing
International retail marketing. The paper has attempted to present a critical evaluation of the marketing mix for international retailing business. The marketing mix is the core aspect for developing marketing strategy for any kind of business organisation.
10 Pages(2500 words)Essay
Retail Marketing (Tesco)
It was in year 1929 that Jack Cohen opens his first Tesco store in Burnt Oak, Edgware, North London. And there's no looking back since then. The Glorious past: It is said that journey of 100 miles begins with one single step. That was exactly the case with Tesco having over 250,000 employees and over 1,800 stores today.
9 Pages(2250 words)Assignment
Retail Marketing (retail development)
The channels that the products go through between the producer and the ultimate consumer involve people called middlemen also known as retailers. Retailing is hence described as the convincing set of activities or events that ensures a product is sold to the consumer for their final use and to satisfy their needs.
13 Pages(3250 words)Essay
International Marketing Plan
After 1962, China was known to go through a cultural revolution. The main change with this began with alterations in the organizational structure that was based on a cellular economy. Individual businesses and enterprises began to find
6 Pages(1500 words)Assignment
Retail and Channel Management
Retail exercises entail the provision of goods to end users in small quantities. On the other hand, channeling refers to the methods or procedures through which a
16 Pages(4000 words)Assignment
Victoria's secret enters Argentina ( Retail marketing plan)
In the situation analysis, the company develops a swot analysis to effectively check on the viability of the company in the new market. The company
10 Pages(2500 words)Assignment
Let us find you another Assignment on topic International retail marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us