Nobody downloaded yet

Master of Business Administration in Marketing - Essay Example

Comments (0) Cite this document
Summary
Universidade de sao Jose ? A Business Plan for an Independent Band - WhyOceans A Thesis Presented to The Academic Faculty By Tommy Chu In Partial Fulfillment of the Requirements for the Degree of Master in The School of Management, Leadership and Government I certify that this report is solely my work, and that it has never been previously submitted for any academic award: [Signature] Chu Man Wai, Tommy I, the supervisor, believe that this Thesis is ready for assessment, and reaches the accepted standard for the Master of Business Administration [Signature] Dr…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Master of Business Administration in Marketing
Read TextPreview

Extract of sample
"Master of Business Administration in Marketing"

Download file to see previous pages I would also like to thank my band mates, composing good music, sharing every nice moment with me, for their friendship, encouragement, insightful comments and reviewed my work on very short notice. Finally, I would like to thank my family for giving me life in the first place, for educating me with aspects from both the arts and sciences, for unconditional support and encouragement to pursue my interests, even when my interests went beyond the boundaries of language, field and geography. TABLE OF CONTENTS Executive Summary 6 Chapter 1: Introduction to the Business Concept 8 1.1 Objectives 8 1.2 The Band’s Biography 9 1.3 Keys to Success 10 1.4 Imaging Statement 11 1.5 Management Team 12 Chapter 2: Music Industry Analysis 12 2.1 General Music Industry 12 2.2 Michael Porter’s Five Forces Analysis 14 2.2.1 Bargaining Power of Suppliers 16 2.2.2 Bargaining Power of Customers 17 2.2.3 Threat of Substitutes 18 2.2.4 Competitive Rivalry within the Industry 19 2.3 Live Music Industry 21 2.4 PEST Analysis 22 2.4.1 PEST Analysis for Mainland China 22 2.4.2 PEST Analysis for Macau 27 2.4.3 PEST Analysis for Hong Kong and Taiwan 31 Chapter 3: Competitor Analysis 35 3.1 Forget the G 36 3.1.2 Evade 36 3.1.3 L.A.V.Y. 37 3.1.4 Blademark 37 3.2 Points of Difference 38 3.3 WhyOceans Analysis 38 Chapter 4: Marketing Strategy and Tactics 43 4.1 Marketing Mix 43 4.1.1 Product 43 4.1.2 Promotion 44 4.1.3 Distribution 45 4.1.4 Price 46 Chapter 5: Financial Plan 46 5.1 Projected Net Income 46 5.2 Sources of Capital 47 5.3 Projected Profit and Loss 47 5.4 Projected Cash Flow 50 5.5 Projected Balance Sheet 52 Chapter 6: Conclusion 52 References 54 Appendix 56 Executive Summary The business plan for the Post-Rock band, WhyOceans, is the result of extensive research via the internet, library and personal communication with a variety of individuals. With thorough research of the music industry, specifically the Post-Rock genre, Mr. Tommy Chu was able to develop a business plan supporting the promotion of WhyOceans. This business plan focuses on a plan for each of the areas supporting this promotion including marketing, management, technical and financial, to draw some booking agencies or record company managers. These people are able to book the band’s performances and create album sales throughout Macau and begin to spread the music to mainland China. This business plan will show that the band will become successful. Each year, its sales and revenue are planned increases that are an indication of the band’s success. Band Description WhyOceans consists of 6 members based in Macau. Their music combines rock and psychedelic elements and falls into the “Post-Rock” genre, with roots stretching back to the early days of the Pink Floyd. Post-Rock music is currently an expanding genre. WhyOceans will create a unique stylized image for itself that will help with promotion. WhyOceans’ songs are catchy, melodic and unique. That is the first selling point for the band. None of WhyOceans’ songs sound the same, and while they are stylistically similar there are noticeable differences. Marketing WhyOceans will employ an integrated mix of low-cost, highly effective tools and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Master of Business Administration in Marketing Essay”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1413852-master-of-business-administration-in-marketing
(Master of Business Administration in Marketing Essay)
https://studentshare.org/family-consumer-science/1413852-master-of-business-administration-in-marketing.
“Master of Business Administration in Marketing Essay”, n.d. https://studentshare.org/family-consumer-science/1413852-master-of-business-administration-in-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Business Administration
...Marketing and Financial Management I Introduction In business administration, marketing and financial management are two core areas that are interrelated. It addresses the marketing and financial management issues, such as marketing planning and strategies, decision making process in businesses, financial analysis and cash flow and management etc. The discipline covers some of the important areas in making a successful business. II Questionable Stock options practices: 2.1 The questionable stock practices will exhibit the risk regarding investing in the company. The NYCERS is a lead plaintiff in a law...
11 Pages(2750 words)Essay
Master of Business Administration
...and pricing strategies. All of the opportunities that I handle are highly competitive. My company is in the commodity business. This means that prices are the deciding factor whether we achieve deals or lose them. The role I play in the company is vital. When I bid on an opportunity, finding the right price is crucial to winning business. It is important to find the line between a low enough price to win business and a price high enough to make a profit. Personal accountability in this field is the only way to achieve positive results. It is imperative to remember while going after new business, that one must also retain current customers. The competitive...
2 Pages(500 words)Personal Statement
Marketing Master Essay
...that are controllable. The Benefits and Costs of a Marketing Approach Some of the most obvious benefits of a marketing approach are increased profits, increased customer loyalty and trust, the establishment of long-term goals, the ability to grow your business, and the development of a positive reputation in the market. The most obvious cost of a marketing approach is the amount of the outflow of money, which promises no returns. However, it is more likely that returns will be gained through the marketing approach than it is that they will not be. It is all a game of numbers (Answers.com 2010). According to Answers.com (2010), the...
4 Pages(1000 words)Essay
International Marketing Master Essay
...to bit their rivals in sales they make. In addition, as the countries improve their economic status, they also improve their technology. Thus they adapt better marketing strategies that use the latest technology. India, as a developing country, has not shown the signs of attaining political stability. This is so because the coalition it formed is now being destroyed which has completely ruined its privatisation projects. This means that it has not yet seen the need of practising democracy which is really affecting the economic status of the country. Poor political strategies have led to it increasing the rate of inflation making very many businesses to reduce their costs by reducing their...
12 Pages(3000 words)Essay
Assignment on MANAGING PEOPLE: (MBA PROGRAMME) Master of Business Administration
...manager (Theory Y) has an optimistic view of the employees as trustworthy and reliable. Managing people will require a manager to adopt Theory Y to evolve a better working relationship with line employees (Chirino-Klevans, 2008); (Carrell & Dittrich, 1978). In managing people, motivation has been identified as the principal driving force that enhances business growth. Maccoby (1992) asserted that, ‘markets change, new competitors emerge, new products and methods are created; but organizations still depend on motivated people’ (p.2). The importance of motivation is exemplified in the adverse effect it has on organizations profitability when employees lack enthusiasm for their jobs. The upshot resonates on...
16 Pages(4000 words)Essay
Business Administration
...administrative skills for a better and more fulfilling career position in the future. I also believe that my upbringing during childhood shaped my beliefs that to live a more satisfying life, it is critical that one must learn to serve and there is no better place than a hospital to render your services for those who require our greatest help. My degree will therefore allow me to become one of the change agents in the lives of those who strive hard to make a new beginning in their lives. I would like to pursue admission committee to grant me admission to this program as it will not only allow me to further my career but also become part of a community which is busy in providing care to those who require...
3 Pages(750 words)Personal Statement
Master of Business Administration in Marketing
...Universidade de são José 聖若瑟大學 A Business Plan for an Independent Band - WhyOceans A Thesis Presented to The Academic Faculty By Tommy Chu In Partial Fulfillment of the Requirements for the Degree of Master in The School of Management, Leadership and Government I certify that this report is solely my work, and that it has never been previously submitted for any academic award: [Signature] Chu Man Wai, Tommy I, the supervisor, believe that this Thesis is ready for assessment, and reaches the accepted standard for the Master of Business Administration [Signature] Dr. Leanda Lee ACKNOWLEDGEMENTS First, I would like to thank my advisor Dr. Leanda Lee, for...
37 Pages(9250 words)Essay
Personal statement for master in business administration
...Im a dedicated and motivated professional that seeks to improve my capabilities through the power of education. My immediate goal in life is to be accepted into an MBA program. I want to enter a graduate program in business in order to further develop my qualitative and quantitative skills. I am an excellent candidate for an MBA program due to my credentials and experience. I successfully completed my bachelors degree in international business. My undergraduate GPA at King Abdullaziz University was 4.2 which implies that I achieved academic excellence throughout my college studies. For me giving back to the community is very important, thus I was highly involved in volunteer work. Some of the places in...
1 Pages(250 words)Personal Statement
Business Administration
...Master In Business Administration My ultimate goal is to pursue a master’s degree in business administration in the future. My strong passion for how the business operates has attracted me to choose the degree. I get fascinated observing how the professionals with skills in business administration facilitate the operation of the business to attain impressive success. In addition to the operation, the ethical ways in which the people with knowledge in business administration execute tasks draw me to pursue a Masters of...
1 Pages(250 words)Assignment
How am I pursuing a Master in Business Administration
...How am I pursuing a Master in Business Administration? I am interested in pursuing a Master in Business Administration (MBA) because throughout history businesses have always existed. These businesses have existed by trading off merchandize and/or by exchanging merchandize for currency. I want to master my skills in business administration since throughout history it has lead to an economic empowerment for many corporations and countries. Forming part of it will give me more insights of how I may make contributions in this area as an expert. I have had...
4 Pages(1000 words)Admission/Application Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Master of Business Administration in Marketing for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us