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E-BUSINESS Analysis for UNIVERSAL ORLANDO By Date Table of Contents 1- ABSTRACT Electronic business (E-business) refers to a broad variety of web based business activities such as selling and purchasing different services and products. Additionally, it can also be described as “some sort of business operation in which the contributing partners work together through electronic means rather than through direct physical contact or physical interactions (Andam, 2003) and (Laudon & Laudon, 1999)…
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Download file to see previous pages 2- INTRODUCTION In the ever increasing worldwide economy, e-commerce and e-business have progressively turned out to be a necessary element of business strategy as well as a powerful channel for financial progress. Additionally, the incorporation of ICT (information technology) in traditional business practice has transformed associations inside businesses, among stakeholders (such as workers and managers) and outside businesses. In addition, the utilization of information technology in business area has proficiently improved production, offered enhanced customer contribution, and facilitated through massive personalization, with the intention of minimizing business expenditures to some extent. Moreover, with the developments in web-based technologies and internet, differences among customary marketplaces and the worldwide electronic markets are slowly being confined. In this scenario, in e-business platforms, the use of ICT is intended to improve business performance. Additionally, it comprises some procedures that a business (legislative, a revenue or non-profit unit) can perform over a network supported by computer systems. In this scenario, wide-ranging description of e-business could be the change in a business’s practices to provide extra customer support through the implementation of technologies, computing models and thinking of the modern financial aspects (Andam, 2003), (Ray, 2011) and (Turban et al., 2005). 3- BUSINESS OVERVIEW Universal-Studios-Florida, Orlando was started in 90s as theme park that allows visitors to have rides as well as enjoy movies based entertainment. Additionally, the ideas of Universal Studio are aimed at providing the guests with an experience resembling that they are in a movie set watching shows, enjoying rides and a lot of children based facilities and attractions that are inspired by well-liked television, film and music productions for example Harry Porter based theme park. In addition, the park is composed of 6-themed sections those are Production Central, Hollywood, San Francisco/Amity, New York, Woody Woodpecker's Kidzone and World Expo. Universal Orlando Resort is a theme-park and attractive visiting place in Florida, Orlando. It is a combined business framework among Blackstone Group along with NBC Universal. In addition, Universal CityWalk is a night time activity place, and it comprises three Loews Hotels. Moreover, the Universal-Orlando-Resort is the leading assets owned by Universal Studios. Subsequent to the Walt Disney World Resort, the Theme Parks of Universal-Studios-Florida are the second biggest resort in Greater Orlando (Universal Orlando Resort, 2011). Furthermore, the Universal-Studios-Florida, Orlando uses a web technology based website that is This website is an e-business platform that allows visitors to purchase and take information about the business rides and resorts online. Moreover, this website also provides Universal Studios Florida Parks, Vacation Plans, tickets, hotels, packages and Park Tickets. 4- E-BUSINESS OF UNIVERSAL ORLANDO E-Business Universal Orlando is formed on multiple business paradigms. Universal Orlando ...Download file to see next pagesRead More
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