Conclusion and Recommendation for report evaluate 3 e-business website - Assignment Example

Though, they might not be willing to make a purchase but they may have friends that find the products being sold there interesting and hence, act as potential customers. So, a person that clicks “Recommend to Friends” button indirectly becomes a sales person for the website. Unfortunately, Baskinrobins.com, maggiemoose.com and benjerry.com did not think of using any such option. This websites however, can greatly benefit from this entity not just in terms of generating online traffic, but also in increasing sales and profitability.

There are some other factors on which these websites need to focus upon, following are few of them. Segmentation The segmentation of baskinrobbins.com is well managed, giving ease to client’s understandability. It can be seen that the website categorizes the demand of cakes in three categories based on special day, membership and geography. In comparison to baskinrobbin.com, the two sites, maggiemoos.com and banjerry.com lack such effective segmentation. There is a dire need of segmentation in these two websites based on the customer's purchase behavior across several product categories.

It has been seen that benefits sought can also make use of more analytical information rather than plain descriptive demographic profiling (Bhatnagar & Ghose, 2002). Customers’ reviews On the broad canvas of e-commerce, where sellers and buyer do not really interact in tangible manner, there always comes a problem of decision making. A person may not be sure of its reliability and may hesitate in placing the order. However, this dilemma will automatically be resolved if the person is recommended of the website by some other customer who has used the product before.

In e-commerce websites, customers review acts as word of mouth. If a website lacks customers review, one can lose several doubtful but potential customers. Same is the case with baskinrobbin.com, maggiemoos.com and benjerry.com. A scrap book or comment on several new or famous cakes should be provided to give an insight of products and services to eliminate doubts and boost up customers confidence. Online security When it comes to online shopping, the only threat that hinders decision of customer is financial security.

In case of baskinrobbin.com, it has not only provided personal information security, but also financial security. When a customer enters his/her credit card number or bank account it is encrypted by sophisticated software program (secured socket layer technology or SSL), so any potential hacker cannot access it. On the other hand, Maggiemoos.com and benjerry.com lack security measurements. Recent security glitch has been disclosed about benjerry.com where an invoice of a lady was shown by simple Google search.

Though, it only showed personal information and address, but fraudster could use this data as a starting point of their fraud scheme. Security should be provided to the fullest to retain potential customers (Woffenden, 2010). Content It is commonly said that content is king. It is what search marketers have been harping for years, because a site rich in content is definitely more useful than a site with poor/copied content. Creating rich content provides value to readers, who may be willing to pass this nugget of knowledge to others through links on their blogs, forwarded e-mails or simply word of mouth.

In maggiemoos.com, benjerry.com and