StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Castle Bingo - Book Report/Review Example

Comments (0) Cite this document
Summary
Customer Relationship Management (CRM) can be defined as an information industry expression which covers all the methodologies, software and internet capabilities which enable an organisation to manage its relationship with its members in an organised way. CRM is “ a process…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Castle Bingo
Read TextPreview

Extract of sample "Castle Bingo"

Download file to see previous pages 32 cited Heczkova & Stoklasa, n.d.). It is an undisputed fact that CRM can benefit all organisations; both small and large. The traditional belief is that small businesses are more capable of understanding customer needs as there are more chances of face to face interaction. However, the whole scenario of CRM is presently inextricably linked to information technology. Presently, organisations use sophisticated CRM technology which enables them to analyse customers’ past behaviours so that they can better expect future trends.
As time passed, CRM gained more and more complexity. At present, the uses of CRM range from calculating average revenue from customers, calculating average order size, identifying profitable customers, offering individualised prices and services, analysing historical pricing and sales trends, and so on. In the opinion of Jakubikova (2008, p. 44) “the intention of customer relationship management is to build strategy of partnership which will help to cultivate relationship and increase its value”. As Dohnal (2002, p. 18) observes, customer relationship management has grown markedly and it includes various factors including company employees, company processes, and information technology (Heczkova & Stoklasa, n.d). Its main intention is to enhance customer loyalty which leads to better profitability. In simple words, CRM has become a necessary part of company culture.
For a business like Castle Bingo, CRM will help track what games are more selected by more customers and it will also help identify the potential customers. Moreover, the CRM system will be useful in identifying any regular customer leaving business and any new customer becoming regular. With this information in hand, it will be possible for the company to give more individualised offers so that future sales can be boosted. Moreover, it is useful in understanding what is the appropriate time to make a move to retain a customer who is otherwise likely to leave. Thus, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 words - 1”, n.d.)
Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 words - 1. Retrieved from https://studentshare.org/miscellaneous/1612411-castle-bingo
(Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 Words - 1)
Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 Words - 1. https://studentshare.org/miscellaneous/1612411-castle-bingo.
“Castle Bingo Book Report/Review Example | Topics and Well Written Essays - 1750 Words - 1”, n.d. https://studentshare.org/miscellaneous/1612411-castle-bingo.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Castle Bingo

Castle system

...?Case Study: Global Village MeaShelle Driskell My Global Village question: How does the caste system’s basis vary across Asia to create global stratification? The answer to my Global Village question: Caste has been one of the strongest basis for social stratification around the globe. Nearly all nations and societies have had one form of caste structure or the other implemented onto them. However, the manner and extent to which such stratification has been applied varies from nation to nation and society to society. Some characteristics of the caste system are near prevalent across the entire world. For one thing, caste based societies are closed in their social structures. Various social strata are not allowed to mix... Study: Global...
3 Pages(750 words)Research Paper

Harwich International Ports Business Model

6 Pages(1500 words)Essay

Employee Participation in Decision Making

8 Pages(2000 words)Literature review

Castle Bingo: Marketing Wing of Castle Leisure

...Castle Bingo: Marketing Wing of Castle Leisure Castle Bingo is the marketing wing of Castle Leisure. Castle Leisure had been incorporated in 1911 and it has celebrated its centenary year in 2011. Castle Bingo has 11 updated and advanced bingo clubs in several locations including South Wales, Barnes Hill in Birmingham, Bootle in Liverpool and Corby in Northamptonshire. Introduction The marketing wing of Castle Leisure is known as castle bingo. The underlined paper intends to cover several dimensions of marketing concepts...
10 Pages(2500 words)Essay

Customer Relationship Management at Castle Bingo

...?Castle Bingo Table of Contents Introduction 3 Castle Bingo and Benefits Relationship Management (CRM) 3 The Principles of Big Data and Metrics 5 Ethical and Legal Issues Involved With Castle Bingo 7 Conclusion and Recommendations 11 Conclusion 11 Recommendations 12 References 13 Introduction Customer Relationship Management (CRM) is regarded as an effective strategy that is mainly followed by various entities for creating, managing, retaining and strengthening loyal customer interrelations. In other words, CRM can be termed as customer-centric approach based on customer insights (Bhatnagar, 2012). In the modern day business context, the...
8 Pages(2000 words)Case Study

Marketing Strategy for Castle Bingo

...? Castle Bingo   Marketing Research According to the definition by American Marketing Association ,"marketing research is the function that links a customer, consumer, and the public to the marketer through information where information is used to identify and define the marketing strengths (opportunities) and weaknesses (problems). The information here is used to generate, and evaluate marketing actions, monitor marketing performance, and improve the understanding of marketing process. Marketing research must therefore specify the information necessary to address these issues” (American Marketing Association, 2011). Marketing research is the process where a company gathers information effectively from...
8 Pages(2000 words)Research Proposal

Castle Bingo

...?Castle Bingo Executive Summary The research proposal is based on developing a marketing research programme for Castle Leisure. With the increasing popularity of internet and social media, online gaming activities have become prevalent among people. It has generated new customer segments with varied characteristics than offline players. The market of online bingo playing is increasing considerably. However, in order to take the advantage of these players there is a need to understand the differences in between offline and online players. Therefore, the research proposal provides the framework about undertaking a market research for a Bingo club chain...
9 Pages(2250 words)Essay

Risk Management

5 Pages(1250 words)Essay

The White Castle

...The White Castle Orhan Pamuk’s third novel, The White Castle, is a complex novel, if it is examined from several interesting angles. Basically, it explores the cultural complications arising from the situations created by an exiled life. In a way, it is a story of the characters that are compelled to seek new identity, as they are placed in a new cultural situation. In their ardent attempt to gain a new identity, everything rooted or fixed, be it personal, social, or national seem to get shaken. It also reveals the consequences when an attempt is made to restructure the existing culture with transcultural ideas. All these ultimately expose man’s vulnerability to failure or disaster, if modernizing oneself...
6 Pages(1500 words)Essay

Oxford castle development

...List of Abbreviations: English Heritage (EH) Heritage Lottery Fund (HLF) Oxford Castle Limited (OCL) Oxford Council (OC) Oxfordshire County council (OCC) Oxford Preservation Trust (OPT) South East England Regional Development Agency (SEEDA) Trevor Osborne Property group (TOP) Q- Assume you are working for the Project Management Consultancy for this OCD project appointed by the lead developer. Identify the scope of the Project Manager’s role, and discuss the challenges you may face. The Oxford Castle Development [OCD] project is a mixed-use commercial and heritage development project requiring the renovation, conservation and redevelopment of a five acre city centre area (South East England Development...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Book Report/Review on topic Castle Bingo for FREE!

Contact Us