We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Footlocker-mkt304 - Research Paper Example

Comments (0)
Summary
Topic:  Footlocker-mkt304 1)Description of the product Footlocker is a well known American retail company, which deals in sports apparels for men and women. As per (NBA,2007)“Footlocker enjoys extensive recognition in its market most especially from its core customers that are between 12-20 years old…
Download full paper
GRAB THE BEST PAPER
Footlocker-mkt304
Read TextPreview

Extract of sample
Footlocker-mkt304

Download file to see previous pages... In fact, for many of them it is seen as an opportunity to become popular and more attractive” (McGinty,2009). The major attraction of Footlocker is their shoes which are from renowned companies like Reebok, Addidas, Nike and Jordan. They also sell clothing of these brands which are a big hype among teenagers and also they demand it due to the goodwill these brands have on a global basis. 2) Product’s features The sports apparels sold by footlocker are of Nike, Adidas and Jordan who are pioneers of sports wear and equipments. The features of these sport wear and equipments are that they are unique and distinct from other sports brands. The shoes are light weighted and has sleek look and has an excellent appeal when worn. The top seller of the company is the Nike Zoom Kobe VI for men. According to (Footlocker, 2011),“The Nike Zoom Kobe VI is the latest evolution of basketball footwear. Moldable upper with new Fly wire construction creates a dynamic, lightweight fit with an Achilles notch for greater comfort”. Since the teenagers are excited by the look of the products, the company offers them what they really desire for. Teenager and adults look for the branded products which match the celebrity fashion and these products are used by fashion icons. The shoes and accessories sold by them come in vibrant colors and style which catch attention of any teenager. Clothing, shoes and accessories have versatility, long lasting quality and signature brand mark on them. 3) Product’s benefits The products provided by Footlocker are shoes and clothing and other sport accessories which gives utmost comfort and security to its customer. Sneakers and clothing sold by this retailer is from Nike and Adidas, who are the pioneer in sports apparels. “Both Nike and Adidas are well known sportswear firms that have become household names of sorts throughout many parts of the world. The undisputed giants of the sportswear and sports equipment industries, consumers can generally expect quality products from the two brands” (reComparison 2010). The young generation is the targeted customers of footlockers and theses group demand branded products which have name and fame and have high durability. The young children and teenagers are impulsive buyers and the company targets them as they make decision in a short span of time. The brands sold by the company have a huge advertising campaign and creates a significant impact on young generations mind as to their fame and quality. “The teenagers spend most of the money on themselves immediately. Teenagers have also found to be more brand loyal that adults”(Michman,2003,pg.144). So footlocker as a retailer, take advantage of this fact and focus them to market their branded sport products. 4) Product’s branding Foot locker offers shoes and clothing of Nike, Adidas and Jordan not only has goodwill but also give comfort, durability and lasting effect which other products cannot offer. The company’s target customers who are teenagers and adults in early 20’s look for products which are renowned and also match their style quotient. For example Adidas is well known for their style factor apart from durability and good will. In his book (Dunne,2007,pg.57)states that, “The foot locker has found success by concentrating on a very narrow segment of shoe market but offering a very large selection”. They have good selection of sports shoes, clothing and sports accessories ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
The Use Of The Business Ethics For Society And The Economy
Rather, it is a synthetic entity possessing only an abstract sense of responsibility if the human owners of the business have integrated socially responsible behavior into its operation. It has been argued that business owners, or stockholders, have an obligation to in some sense repay the society that allowed it to be.
5 Pages(1250 words)Essay
1968 Democratic Convention
1968 Democratic Convention 1968 Democratic Convention Introduction Democratic Party of the United States of America shares a great history not only as the oldest party in United States but also as one of the oldest parties in the world. The current President of United States, Barack Hussian Obama is a Democrat.
6 Pages(1500 words)Research Paper
Political Ambitions Versus Public Good/Jerry Kloby
Political Ambitions versus the Public Good is a case presented by Jerry Kloby in the book Managing Local Government: Cases in Effectiveness. The case is indicative of exploring how a manager can assist the governing body of his community to become more efficient and result oriented.
2 Pages(500 words)Essay
A Monks Confession: the Memoirs of Guilbert of Nogent
He served as the abbot of Nogent, and also participated in the First Crusade—this perspective gives him a unique authenticity as a medieval author and historian of sorts, but it is obvious in many ways that he gives a very religious viewpoint on all the events.
3 Pages(750 words)Essay
Developed and emerging markets firm
Developed and emerging markets firm The rate at which urbanization is increasing has made a new consumer generation to come about having a strong passion for the development of infrastructure and consumer goods in support of their new lifestyles. This has made investors continue enjoying a season of returns that are exceptional over main classes of assets.
7 Pages(1750 words)Essay
This is a Research Design and Data Analyses module and the Report Topic is about Monolinguals and Bilinguals
Participants were made up of Spanish-English bilinguals, Spanish monolinguals and English monolinguals. Proficiency in English and Spanish was determined using questionnaires that were self-reporting. The Golden Stroop Test in bilinguals was administered in Spanish and in English.
7 Pages(1750 words)Essay
Typology, Diagram and Transformation
You might want to edit that. I tried to phrase it as if I'd visited them as a tourist. I am assuming you live in England. According to Aldo Rossi in "The Architecture of the City" (Rossi 1982), typography needs to be the start of any theory or discussion involving architecture.
16 Pages(4000 words)Essay
Globalisation (Microfinance and Economic Development)
The term microfinance and microcredit have been the topic of discussion today among the development practitioners and academicians. The year 2005 was proclaimed as the year of
3 Pages(750 words)Essay
Case study
The issues have been raised by those in support and against of research in the human genome. A reflection on the human genome and its potential application in health helps in establishing reasons for support
4 Pages(1000 words)Essay
Inequality in the United states
It is suggested that social class may defined as “a large group of people who rank closely to one another in terms of property (wealth), power and prestige” (Henslin, 2000). This paper
2 Pages(500 words)Essay
Let us find you another Research Paper on topic Footlocker-mkt304 for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us