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MKT501 MoD 5 TD Assignment - Admission/Application Essay Example

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This is a modus operandi that basically entails attract a wide clientele base for online marketers. It is an effective method for marketing for not…

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Subject: Business
Type: Admission/Application Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: sabrinabernhard

Extract of sample "MKT501 MoD 5 TD Assignment"

Free Offers Provided by Online Marketers The corpus of offering free services and products by online marketers has been used overtime to attract a large number of clients. This is a modus operandi that basically entails attract a wide clientele base for online marketers. It is an effective method for marketing for not only online marketers, but also for companies that do not operate online. However, this method may be quite costly to companies especially when the services or products offered for free by online marketers involve the use of certain costs.

This may lead to increased operational costs thus reducing the net profits of such companies.Coupons vs. Free OffersThe use of free offers for instance; provision of free shipping by online marketers may not be quite effective as compared to the provision of coupons for instance discount on goods and services. Free offers such as free shipping for online goods and services usually entail the use extra costs that basically increases operational costs of these companies. On the other hand, provision of coupons i.e. small percentage discounts are more effective owing to the fact that the sellers are usually in a position to determine the amount discount they are willing to give their clients while free offers may entail purchasing and payment of services at costs that may not be controlled by the sellers.

For example, assuming an online marketer intends to ship a specific product to his/her client freely using an airplane, he/she is exposed to transportation expenses at costs determined by the transporter.Work CitedGrady, Bill. Credit card marketing. New York: J. Wiley, 2005. Print.Joyce, Marion. The frugal shopper: save money on everything with coupons, refunds, rebates & free offers. New York, NY: Putman, 2011. Print.Miller, Michael. Bargain hunters secrets to online shopping. Indianapolis, IN: Que Pub., 2004. Print.

"Real-World Education for Modern Marketers." MarketingProfs. N.p., n.d. Web. 14 Mar. 2014. ."Real-World Education for Modern Marketers." MarketingProfs. N.p., n.d. Web. 14 Mar. 2014. .

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