Nobody downloaded yet

Investigation of red bull - Research Paper Example

Comments (0) Cite this document
Results: This study comprised of 16 participants, - of which were male and – females, giving a male to female ratio of -. The mean age of the participants was -years. The average weight of all participants was found to be - while their average height was -, resulting in a mean BMI of -…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Investigation of red bull
Read TextPreview

Extract of sample "Investigation of red bull"

Download file to see previous pages In contrast, the consumption of coca-cola and hot chocolate per day was found to be much lower, with an average consumption of –cups of coca-cola and –cups of hot chocolate per day. From the experiments conducted, the mean arterial pressure (MAP) for all participants at baseline (i.e. time=0 min) was found to be 92.09 ± 0.45 mmHg after consuming water, while the average heart rate was found to be 74.72 ± 1.75. Similarly, the readings for MAP and heart rate at baseline after the consumption of glucose drink were comparable, i.e. 92.09 ± 1.25 mmHg and 73.71 ± 2.65. However, as the time progressed, it was observed that while the readings for MAP and heart rate after consumption of water did not vary much, there was an observed increase in the MAP and heart rate after consumption of the glucose drink, peaking at 90 minutes post-consumption i.e. HR=79.01 and MAP= 94.75 mmHg and then declining to 73.76 and 92.73 mmHg, respectively, at 120 minutes. These findings are depicted in the graph (Figure 1) below. Figure 1: Variation of MAP and Pulse Pressure with time: A comparison of Glucose vs. Control A similar trend, i.e. an initial increase in the heart rate and MAP followed by a decline, was observed in the after the consumption of the energy drink, i.e. Red Bull, but with certain differences. Although, as observed in the case of glucose drink, the heart rate and MAP increased after the consumption of Red Bull too, but the observed increase was much greater than that observed in the case of the glucose drink (i.e. Heart Rate: 81.71 post Red Bull consumption vs. 79.01 post-glucose consumption and MAP 100.1 mmHg post Red Bull consumption vs. 94.75 mmHg post glucose consumption respectively). Moreover, another important difference that was seen was that in the case of Red Bull consumption, the peak MAP and heart rate were achieved earlier, i.e. at 60 minutes post-consumption after which they started declining. Figure 2 below is a graphical representation of these findings. Figure 2: Variation of MAP and Pulse Pressure with time: A comparison of Red Bull vs. Control Another aspect of this experiment was to compare the differences, if any, in the variation of MAP and pulse between Red Bull and Red Bull without sugar. When the students were asked to consume Red Bull without sugar, an interesting observation was noted. It was seen that the results for the consumption of Red Bull without sugar were comparable to those obtained after the consumption of Glucose drink. After the consumption of Red Bull without sugar, the MAP and heart rate were observed to rise, reaching a peak at 90 minutes, when the MAP rose to 97.74 mmHg from a baseline MAP of 92.98 ± 1.70 mmHg and the heart rate rose to 80.83 from a baseline heart rate of 72.71± 2.99. After 90 min, both the heart rate and the MAP were observed to decline. This is illustrated in the figure 3 below. Figure 3: Variation of MAP and Pulse Pressure with time: A comparison of Red Bull without sugar vs. Control It is also important to note that the magnitude of the effect of Red Bull with no sugar on the heart rate and MAP was higher as compared to glucose drink while it was lower than the magnitude of effect of conventional Red Bull, i.e. with the sugar component. This study also aimed at elucidating the impact of the different beverages, i.e. water (control), glucose drink, Red Bull and Red Bull without sugar on the reaction times of the subjects. When the reaction tim ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Investigation of red bull Research Paper Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Investigation of Red Bull Research Paper Example | Topics and Well Written Essays - 1500 Words)
“Investigation of Red Bull Research Paper Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Investigation of red bull

Energizing Red Bull

...?ENERGIZING RED BULL Introduction The “Red Bull – The Anti-Brand Brand” case showcases the strategic and global growth of energy drink, Red Bull. Discovered in Asia by Dietrich Mateschitz as a drink to boost factory productivity in 1982, the drink became a household name by 2003 with sales in more than 100 markets and a market share of 70%. Being a pioneer in energy drinks segment, Red Bull is an innovative product that tactically filled a gap in the market that only had coffee or natural juices as alternative options for energy. Red Bull, a compund mixture of taurine,...
11 Pages(2750 words)Essay

Red Bull

...?Introduction Red Bull has been globally acknowledged as a well recognized energy drink brand. Its origin is traced in 1982 when is founder, DietrichMateschitz, reflected on introducing a tonic drink that gained initial popularity in the Far East ( (Red Bull, N.D.). In 1987, Mateschitz “developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market” (Red Bull, N.D., par. 2). The official website of Red Bull boasts of its historical accomplishment that reveals that “since 1987, around 30 billion cans of Red...
1 Pages(250 words)Case Study

Red bull

...?Marketing Analysis Red Bull Table of Contents Table of Contents 2 Introduction: Red Bull 4 Situation Analysis 4 Market Analysis of Energy Drinks 4 55C of Red Bull 5 PEST Analysis 7 Political Factors 7 SWOT Analysis 8 Strategic Options &Solutions 9 Innovation & Pricing Strategy 9 Blue Ocean Strategy 9 Brand Equity 10 Keller's Brand Equity Model 10 Distribution Strategy 11 The RATER Model 11 Marketing &production Strategy 12 The ERCC Model 12 Evaluation of Strategic Models & Solutions 13 Evaluation of Innovation &Pricing Strategy (Blue Ocean Strategy) 13 Evaluation of Brand Equity (Keller's Brand Equity Model) 13 Evaluation of Distribution...
16 Pages(4000 words)Assignment

Red Bull: Market Analysis

...-turbulent-business-environment> [Accessed 09 August 2013]. Onkvisit, S. and Shaw, J., 2008. International Marketing: Strategy and Theory. 5th ed. London: Routledge. Rga, 2009. Sports Betting: Legal, Commercial and Integrity issues. [pdf] Available at: [Accessed 25 July 2013]. Riedel, F., 2007. Investigation of the Marketing of the Red Bull Company in Consideration of Cultural Aspects. Munich: GRIN Verlag. Riley, J., 2012. Competitor Analysis. [online] Available at: [Accessed 24 July 2013]. Roger, K., 2010. Strategic Marketing Problems: Cases and Comments. New Jersey: Pearson Education Inc. Rugman, A. M... ? Red Bull: Market Analysis Table of Contents Table of Contents 2 Introduction 3 Summary of the Task 3...
7 Pages(1750 words)Essay


...?RED BULL: A Case Study in Brand Equity Background Red Bull energy drink is present in more than 120 countries globally; it has built its brand image as a “functional energy” beverage, which is neither a recreational drink on the one hand, nor a medicinal drink on the other. Red Bull is the first of its kind in the global market, and carved out for itself a new category that did not exist before. This distinction and the elements that built it are the sources of brand equity. Brand equity is defined as the added value that is endowed on economic goods as a result of branding (Bick, 2009; Farhana, 2012; M’zungu, et al., 2010; Znaidi &...
5 Pages(1250 words)Assignment

Advertising Red Bull

...?Advertising Red Bull Background Information There has been intense criticism in the socialmedia, television and print media about the previous advertisements of the Red Bull energy drink. The most recent was in South Africa which caused controversy among many believers. Most of the catholic leaders have been in the Frontline to influence their followers not to take Red Bull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water. The Christians, they believe that only Jesus had such powers to walk over water, but if this drink was capable to make someone do what Jesus...
4 Pages(1000 words)Essay

Red Bull

...Red Bull: A Background and Some Facts The company Red Bull Gmbh is headquartered in Fuschl, Austria, a lakeside village outside of Salzburg. The company was formed by a Fuschl resident and entrepreneur named Dietrich Mateschitz. Traveling in Asia in the 1980s, Mateschitz came across a syrupy tonic favored by ricksha drivers, and discovered that its key ingredient was an amino acid called taurine, which occurs naturally in human and animal bile. He adapted it to a palatable drink and launched Red Bull in his home country in 1987.Founded in 1987 by Dietrich Mateschitz, the company Red Bull now employs 200...
4 Pages(1000 words)Essay

Red Bull

...RED BULL The unusual or unique nature of Red Bull’s flavor and packaging may be a competitive advantage, but it is not sustainable. Therefore, tofocus on sustainable advantages, Red Bull needs to focus on price and promotion: it still has outsider status compared to more giant competitors such as Coca-Cola or Snapple. The core competence of the company appears to be grass-roots marketing, judging by the case. Coming from this initial perspective of core competency, one can also assess the strategy of possessing first mover advantage. First mover advantage is also about centralizing competitiveness and becoming more diverse as a growth...
5 Pages(1250 words)Essay

Red Bull Marketing Questions

...Red Bull Marketing Questions Analysis of productive sales performance reveals that a sales team success is a significant facet in its tenure, in the customer groups. Red Bull’s sales force will hold duty to the different customer groups on the basis of sales potential and geography. Defining the territory of Red Bull’s sales force will balance its sales potential and work load. In Australia, the sales team will align the territories according to the potentiality of sales. This will be identified through the peoples ability to buy Red Bull products in the different regions across Australia. High income...
4 Pages(1000 words)Essay

Red bull strategy

...Red Bull Strategy Strategic Forecasting Progression Threats and opportunities Weaknesses and strengths Strategy formulationStrategy formulation Creation of scenarios is a process involving multiple dimensions. A basic stride of creating a scenario involves identification of long period strategic decisions. After the identification of the strategic decisions, the organization identifies the aspects that would create significant differences in the identified decisions. The subsequent step is the identification of the uncertain unavoidable micro and macro forces and their significance to the long-term goals. The final step is combination of probable outcomes of the most influential...
2 Pages(500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Investigation of red bull for FREE!

Contact Us