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International Marketing Report - Assignment Example

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International Marketing Report Table of Contents International Marketing Report 1 Table of Contents 2 PESTLE Analysis 4 Political 4 Economic 6 Sociological 7 Technological 8 Legal 8 Environmental 9 SWOT Analysis 9 Strengths 9 Weakness 10 Opportunities 11 Threats 11 TOWS Analysis 11 TOWS Matrix 13 SMART Objectives 14 Specific 15 Measurable 15 Agreeable 16 Realistic 16 Time 16 Key Performance Indicators 17 Market Analysis 18 Conclusion 21 References 23 PESTLE Analysis The analysis of the macro environment can be performed using the PESTEL framework…
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International Marketing Report
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Download file to see previous pages The nation is considered to the pioneers in the modern civilisation with the capital city London being one of the largest and most important political hubs of the world. Type of Government: UK has a constitutional monarchical form of government and is part of the Commonwealth of Nations. The constitution of the nation is based on the traditions of the common law and is influenced by the early Roman and continental laws. Administrative Machinery: The administrative machinery of the nation is divided into the executive, legislative and judicial branches. The Queen holds the position of the head of the state and is closely assisted by the Prime minster. The prime Minister is also aided in the decision making process by his council of Ministers who manage specific portfolios are also elected democratically (CIA, “United Kingdom”). Education Policy: The government of United Kingdom includes education as one of its most primary areas of concern. This is important considering the fact that approximately large percentage population of UK s in the age group of 18-22 years. In addition UK is also considered to be one of the most favoured destinations for foreign students especially from nations like China. This is important as they contribute a large amount towards the economy of the nation. The government of the nation realises that education would hold primary importance for the economic and social well being of the nation. The government has been known to pursue policies that seek to promote the spread of education among the masses. The government also provides large scale financial assistance to educational institutions for various degree and professional courses. Specifically the government is trying to encourage educational institutions to develop more flexible programs that are largely popular with the international students. The government also proposes to develop greater e-learning modules which are gaining large scale popularity among the students across the world. The administrative machinery of UK is divided into four zones. Out of these zones England has the highest number of educational institutions and higher universities followed by Scotland. Education in UK: Another interesting aspect in the educational sector in UK is that there is only one private University in the nation (University of Buckingham) rest other are directly or indirectly controlled by the government. The educational institutions are also divided into three layers based on the degree of prestige with regards to academics. These three layers are the raffles group comprising of the best universities and educational institutions followed by the red brick and the post 1992 universities. Funding for these state run universities are done and managed by the Federal council of the government which foots 39 percent of the total funding requirements of these universities. There is no provision for endowments are other special offers. The government also encourages corporate funding for the academic institutions through tie ups and donations by the private business organizations (Go, p.15). Figure 1: Educational Institutions in UK ...Download file to see next pagesRead More
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