New tourist market in Slovenia - Research Paper Example

Tourism is one of the fastest growing industries in South Africa that generates revenue reaching up to 1% to 3% of the gross domestic product. Directly and indirectly, it constitutes 7% to the employment (South Africa’s tourism industry, 2008). South Africa holds special attraction for the tourists interested in sports. South Africa has successfully hosted international events like; 2101 FIFA World Cup,The Rugby World Cup, Cricket World Cup, A1 Grand Prix, Indian Premier League, World Cups of Golf, Athletics, Swimming etc.

(Morgan, n.d). The country also offers people from overseas, some fantastic events like bungee jumping, hiking, fishing, yacht racing, rock climbing, scuba diving, paragliding and horse riding. Target Market: The growth in the popularity of sport-oriented leisure travel can be viewed daily. The highways are, more often than not, seen busy with cars laden with bicycles, skis, and canoes. The number of vacation destinations offering sporting facilities is also growing tremendously (Gibson, 1998).

Sports tourism involves either viewing, or participating in the sporting events. It is the fastest growing segment in the global travel agency. This tourism can be divided into three types; Sports Event Tourism, Celebrity and Nostalgia Sport Tourism and Active Sport Tourism. . South Africa has a great potential for this sector of tourism industry, as it caters to both the spectators and the players. Vision: South Africa is a beautiful and prosperous country. The aim is to; Promote sports event tourism and active sport tourism Attract international organisers and tourists and make them fall in love with the country.

Encourage international organisers to host their future events on South African soil. Increase the employment rate. Concept: South Africa has fantastic rivers, breath-taking surroundings, sublime coastal scenery and consistent high-quality surf, horse riding trails as diverse as the terrain, a huge variety of superb scenic hiking trails and a climate made for the outdoors enthusiast. So, if a person is interested in canoeing, rafting, kayaking, hiking, horse riding, surf skiing, sailing, he/she is in for a treat.

There is no better place for a person looking for an adventurous and fun filled vacation. And what more could a person ask for when everything he wants is present in one place. Just one vacation and he gets a lifetime experience. While some sport lovers come to explore their own talents, there are some diehard fans that come to watch world cups and tournaments held there. With the success of 2010 World Cup, the tourism players are now aiming at promoting the country as an outstanding host for future large scale international events.

The 2010 World Cup has left an everlasting mark on the South African landscape. Tourism industry is not all about attracting foreigners; it holds some incentives for the locals as well. All kinds of sport attract fervent support, both at the event and at home. There are both social and economical advantages, on a national and regional level, that come from hosting sports events,