Nobody downloaded yet

TOWS - Research Paper Example

Comments (0) Cite this document
Summary
TOWS Table of contents About WPP 3 Internal Strengths 3 Internal Weaknesses 3 External Opportunities 3 External Threats 4 SO box 4 WO box 5 ST box 5 WT box 5 Completed TOWS chart 5 Conclusion & Recommendation 6 Reference 7 About WPP WPP is known as “a world leader in marketing communications” (WPP-a, “Welcome to WPP”)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
TOWS
Read TextPreview

Extract of sample
"TOWS"

Download file to see previous pages The company is listed in LSE and in FTSE 100 index. It has also got second listing in NASDAQ. Internal Strengths The company works with 354 companies of Fortune Global 500; 28 companies of Dow Jones 30, 60 companies from NASDAQ 100 and 33 companies of Fortune 50. Therefore, the international client portfolio of the company comprise of several world renowned companies. The customer centric high quality of the service offered by WPP also adds to its inner strength. Internal Weaknesses The recession phase of 2008-2009 had a negative influence on the operation of WPP. This resulted in poor revenue and constantly shrinking profitability. In 2007, the profit for the year was $1,037.2 million that declined in 2008 by $ 934.2 million and finally it reached $ 819.9 million in 2009. Again, the company’s clients are mainly from the developed nation (US and UK). This results in too much dependency on the developed nations from west. This low degree of diversification enhances business risk of WPP. External Opportunities Considering the economic growth in the developing markets, the company has an opportunity to diversify its client base and enter in these emerging nations. China is the world’s fastest growing followed by India (BBC NEWS, “Overview”). Therefore, the Asian nations are developing at a faster rate. The companies in these nations are trying to compete with international revivals and thus WPP can offer them the required expertise knowledge and guidance. As the US economic condition is reviving, the companies are in the process to expand their marketing budget. This will result in more business prospective for WPP. External Threats In the last decade, the companies have realised importance of integrated marketing communication to attract and retain their customer base. As a result they are ready to pay high fees to the ad agencies. This made the marketing communication service sector one of the attractive industries for the new entrants and the degree of competition in this sector has grown a lot (Neff, p.2). This growing competition is a major threat for WPP. Apart from the growing competition, there is risk of double-dip recession in Euro zone (Hannon, “UN Sees Risk Of Double-Dip Recession As Europe Pursues Austerity”). This disturbs the economic recovery rate in Euro Zone and considering the fear of financial crisis, companies are hesitating to invest in marketing related activities. SO box The high economic growth in emerging market that is resulting in growing demand for international marketing communication as well as the customer centric service offered by WPP reflects healthy sigh of growth for the company in near future. Considering these internal strength of the company and the external opportunity, it can be said that the company has a sound growth prospect in these emerging markets. WO box Though the global market condition is improving but WPP’s poor financial performance can deteriorate its image as a market leader in global marketing communication industry. The company may face problem in raising fresh capital to expand its business in near future because the creditors may doubt about WPP’s ability to repay the loan. This may hamper the growth prospects of the company. ST box The customer based high quality communication service is one of the major strength of the company. This should be effectively used to face the threat from growing competiti ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“TOWS Research Paper Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1408303-tows
(TOWS Research Paper Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/family-consumer-science/1408303-tows.
“TOWS Research Paper Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/family-consumer-science/1408303-tows.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Case Study Report LVMH in UK
...?Case Study Report – LVMH in UK Executive Summary Louis Vuitton the great fashion retailer has started its operations in United Kingdom among other developed and developing countries. The performance of the group which had been hugely affected by the economic crisis of 2009 has taken key steps for a total change which has helped it in increasing its sales revenues. This paper focuses to analyze the business environment of the firm, both external and internal through specific business models like TOWS Matrix, SWOT Analysis, PESTEL Analysis and Porter’s Five Forces Model to present a holistic picture. Table of Contents Louis Vuitton……………………………………………….……..3-4 Louis Vuitton in United Kingdom…………………………..……..4 Louis...
13 Pages(3250 words)Essay
Matrixes
...? The economic environment is more challenging nowadays, aside from the high level of competitions in the market, fluctuations in the economic activities may also affect companies’ performances (McConnell & Brue, 2005). These can give a company’s management harder time in their business decision making. And because strategic management decisions are very crucial for the company’s growth, several tools are usually used to assess the internal and external factors related to the company. These include SWOT, TOWS, stakeholder analysis, EFAS and IFAS tables. SWOT stands for strengths, weaknesses, opportunities, and threats. SWOT analysis is a tool used for auditing the organization and its environment (Marketingteacher.com,...
2 Pages(500 words)Essay
Oprah Winfrey Life
...known as The Oprah Winfrey Show (TOWS) Oprah made the drastic decision to end the show. She also indicated that she has the intention to start up her very on television network to be known as Oprah Winfrey Network (OWN). Considering that TOWS which is what most people identify with Oprah will no longer be produced, the question becomes whether Oprah’s network OWN can achieve the same success that TOWS achieved or Oprah is overstretching her ability and brand power (http://www.oprah.com/pressroom/Oprah-Winfreys-Official-Biography ) . TOWS was broadcast over the 25 year period and it grew to be one of the most watched television shows. The show had an estimated viewership...
4 Pages(1000 words)Essay
Application of quality management
...(C-Check) . 14-14 3.2.4 Apply Actions Of Outcome (A-Act) . 15-15 Overall Process Performance (P) Evaluation ... 15-16 Suggestion To Improve PDCA . 16-16 Conclusion 17-17 Glossary 18-19 References . 20-20 Appendix - 1 . 21-23 - TOWS Matrix For Cycle 1 .. 21-21 - TOWS Matrix For Cycle 2 .. 22-22 - TOWS Matrix For Cycle 3 .. 23-23 Appendix - 2 . 24-25 - 2.1 Standard Cell Library Design Process Flow .. 24-24 - 2.2 Standard Cell Library Characterization Process Flow .. 25-25 Introduction of Organization: Organization: Conexant Systems Inc. (NASDAQ: CNXT) - INDIA Design Center (IDC - Hyderabad)). CEO: Mr. Steve Sanghi. (Former) (During project in this case...
10 Pages(2500 words)Essay
Strategic Development
...and tools include the balanced score card, the SWOT (strengths, weaknesses, opportunities & threats) analysis, a strategic TOWS matrix, as well as scenario development, cognitive mapping, system dynamics modelling and visioning. The techniques which support strategic development and have been selected to be focused on in this paper are the balanced score card technique and that of SWOT analysis and TOWS matrix. The balanced score card approach is a performance management tool which measures the small scale operation activities of an organization and aligns the objectives to the vision and the min strategy of the organization. "Balance score card is a tool designed to give companies the right information...
8 Pages(2000 words)Case Study
Ebay Strategy
...Question 2: Discuss the strategic options available to eBay making use of a TOWS Matrix and evaluate eBay preferred strategic options as identified in the eBay Annual Report - (750 words) (25%)   1. Harvard referencing 2. Main book – need to be listed ad referenced - Exploring Corporate Strategy. 6th edition.   Gerry Johnson and Kevan Scholes - Management and organization behavior: Laurie Mullins 7th edition According to annual report of EBay in 2004, it claims that “the Strategic purpose of eBay is to pioneer new communities around the world built on commerce, sustained by trust, and inspired by opportunity. EBay currently have two major strategic options which are the eBay Marketplace and Pay Pal. The...
3 Pages(750 words)Essay
BUSINESS STRATEGY (EXECUTIVE SUMMARY & TOWS MATRIX
.... The paper also evaluates internal factors that affect the operations of CIGNA Corporation, i.e. strengths and weaknesses. The strengths that are inherent in CIGNA Corporation include a strong national network that helps build credibility, a comprehensive offering that attracts a large customer base, growing global operations that ensure less reliance on the local market, and a well-coordinated workforce that helps realize the potential of its employees. The weaknesses that CIGNA Corporation possesses includes unstable earnings in the health care industry, lower market share in Medicare products, a maturing/mature industry, increased competition in the industry, and uncertainty facing the industry. The paper then performs a...
5 Pages(1250 words)Essay
The Main Roles and Responsibilities of Middle Managers
...and maintenance of middle management within the organization is as essential as the existence of organization itself. 12. Per Ian Chaston, in his book: "Public Sector Management, Mission Impossible", Chapter 7, What is "SWOT" analysis, how does it lead to four different organizational strategies, and how are its weaknesses overcome through its modified "TOWS" approach? SWOT is acronym for strength, weaknesses, opportunities, and threats. By focusing on the relevant aspects of what defines these metrics, the analysts come to a more informed understanding of what changes need to be affected in order to accomplish a given set of goals. Furthermore, the modified approach to the SWOT analysis that is thus far been defined...
4 Pages(1000 words)Essay
Business Strategy and Policy: final term paper Summary and TOWS matrix
...of strategy they must divide it in three phases: business analysis, integration, and business implementation phase. In the first phase, they should critically analyze and evaluate potential opportunities and threats in regard with their strengths and weaknesses. In the second phase the managers must communicate organization’s goals and objectives at all levels. And in the final phase they have to implement these strategies in the organization effectively. TOWS Matrix Internal Strengths Celebrity Endorsement Ability to venture into Global market Brand Logo Product Innovation & Creativity A very professional competitive company Nike has very strong marketing campaigns that increases its brand familiarity Weaknesses Lack...
5 Pages(1250 words)Term Paper
TOWS analysis of the case
...PERIPHERAL VASCULAR DISEASE al Affiliation) Care for patients who have developed PAD is done through exercise and training, medical therapies and revascularization. Medications can also be used to manage their functions through antihypertensive, anti-cholesterol and smoking cessation. Exercise and training are tertiary actions to prevent PAD (Medscape.com, 2015). There has always been focus on the difference in supervised training as compared to home exercise training (Alonso, McManus & Fisher, 2011). Care consideration is specialized on therapy verses usual care and exercise therapy versus endovascular therapy (Hirsch, 2001). Medical therapy is a secondary stage in the prevention where there is improvement in the walking... VASCULAR DISEASE ...
2 Pages(500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic TOWS for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us