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The dimension of influence customer's satisfaction in UK coffee shop: a case study in Eastbourne - Dissertation Example

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The dimension of influence customer's satisfaction in UK coffee shop: a case study in Eastbourne Table of content Abstract…………………………………………………………………………3 Introduction…………………………………………………………………….3 Research Objective…………………………………………………………….4 Literature review…………………………………………………………………
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The dimension of influence customers satisfaction in UK coffee shop: a case study in Eastbourne
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Download file to see previous pages ..14 Conclusion……………………………………………………………………….15 References ……………………………………………………………………….16 Abstract: In the recent time there are many companies selling services to satisfy the existing and new customer to retain and acquire new customers respectively. However, in this particular paper the focus will be given over the service quality towards customer satisfaction in the coffee shop in UK. It is vital to understand the impact of the customer satisfaction in the coffee shops which is basically semi service based business unit. In most of the coffee shops the main products are food and beverages which are manufactured there only, so it can be stated that a coffee shop is a business unit where food manufacturing and services both are delivered at the same time. The customer relation is important in case of this case as the point of sales and the point of manufacturing place is the same place and that is the coffee shop itself. This paper will focus on the different ways of satisfying customers through better services and the measurement of the dynamic customer relation in term of long term benefits. Introduction: Maintaining a great service quality is all about understanding the requirements of the customers and delivering the tailor-made services to satisfy them. Understanding the customer behavior is another very important factor to be focused on. However, these are the basic rules to delivering satisfying services. The measurement of the steps taken towards the customer satisfaction is also very important to understand the real impact over the customers. The data collection related to the existing service quality is one of the most important factors in this case. The primary and secondary data are important to support the outcome of the services related to the customer satisfaction. According to Zikmund, Secondary data or historical data are the kind of data that is previously gathered for some study or project, which built specially for that particular project (Zikmund: 2003). In regards to this research, the secondary data used are gathered from the Internet, journals and other publications in order to get basic information about the nature of the influences of the customer satisfaction. Research objective: This particular research will focus on the impact of the service quality on the customer satisfaction in a coffee shop. The primary objectives of this particular paper will on finding the proper service qualities to satisfy and retain the customers. The impact of the customer satisfaction is shown in a justified manner in this research. Many marketing communications tools such as loyalty programs, in-store promotions, instant service technique and many other interactive tools are discussed in a systematic manner to understand the importance of the customer ...Download file to see next pagesRead More
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