Value Chain Model - Research Paper Example

The principle aim of Audible is to integrate literate listening so much that it becomes the core tool for anyone who is seeking knowledge to be more productive and well informed. Audile’s collection is massive. It‘s collection includes over 85,000 audio programs that have come from above 1000 content providers. These content providers vary from audio book publishers to broadcasters to entertainers to magazines to newspaper publishers to business information providers. The content can be easily downloaded and played back on various wireless mobile devices.

Audible is also the leading provider of for audio products for Apple’s iTunes Store. (About Audible) Audible’s Value Chain Activities: According to Porter(1885), the core value chain activities are as following: 1. Inbound Logistics 2. Operations 3. Outbound Logistics 4. Marketing and Sales 5. Service Inbound logistics include some core value chain activities such as receiving the raw materials and stocking them in warehouses. After stocking in their warehouses, the materials are distributed to the distribution and from there to manufacturing.

Audible is an online store that delivers digital content. It delivers audio content and its stock includes DVDs at the most. Hence, its warehouses are designed to keep CDs and DVDs. Its core business model enables customers to shop, purchase and download audio content from their online store, www.audible.com. The operations include customizing the audio content to the standards that run at audible; adding the audible logo on the audible media content and copy-right protecting. Out bound logistics don’t involve brick and mortar here.

The customers are given the opportunity to download their desired digital content on the media of their choice. Marketing and Sales involves coming up with customer needs and targeting them for sales. Audible markets itself through online media, social media and through the online big wig, Amazon.com. Audible has a toll free number through which customers can get in touch with their customer services department. (Value Chain Model) The primary activities in value chains are a combination of various things.

These include the infrastructure of the firm, its Human resource management, its technology development, and its procurement. Audible is strategically aligned with Random House Inc for the production and publishing of audio content. Audible uses various technologies to support value creation for its business. Audible cut down on all the brick and mortar expenses such as paper, printing, warehousing and shipping by opting for online delivery that not just ensured that the customers were immediately delivered but were also offered a wide ray of DVDs to select from.

Moreover, Audible also created value allowing the authors to dub in their own voices. Eventually the population and the masses started with drawing themselves from books because they found themselves too busy to read. Audible offered them the opportunity to become accustomed to reading amidst their busy schedules. They weaned away from books and started looking up to digital content available to them to read. Before this audio publishers found it difficult to ship physical products. An online shop store made it possible for them to come out of that limitation.

Audible was the first company to center its