Nobody downloaded yet

Richard Branson - Research Paper Example

Comments (0) Cite this document
Summary
Richard Branson The leadership styles adopted by leaders worldwide are related to a series of factors; usually the personal perceptions on business – as a commercial and a social activity – and the social environment are likely to influence the leader’s decisions either in the short or the long term…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
Richard Branson
Read TextPreview

Extract of sample
"Richard Branson"

Download file to see previous pages to reduce risk in their business choices. There are also leaders who do not follow existing leadership practices; rather, they develop their own leadership style avoiding to be influenced by the traditional perceptions on leader’s role. Such case is Richard Branson, the founder and Chairman of Virgin Group. Since the establishment of his first enterprise, the Virgin Records in 1972, Richard Branson has been made popular for his style of leadership, which is considered to be unique. The aspects of the leadership style of Richard Branson are analyzed below. It is made clear that the success of Virgin Group is not related only to the carefully planned strategies on which its activities are based but mainly to the leadership style of Richard Branson. The management practices of Richard Branson have become a valuable example for leaders worldwide; in fact, it is primarily the entrance of Richard Branson in the business sector that has proved his capabilities and skills as a charismatic leader. In his first involvement in business activities, Richard Branson did not show signs of a strong willingness for success; maybe it was exactly this fact that led to his differentiation from other entrepreneurs worldwide who focus only on the profit. Even now, Richard Branson supports that there are many values and interests in life and the achievement of profits should not be a priority (Dearlove 2010). The entrance of Richard Branson in the business sector can be identified in 1971 – when the first Virgin Record store was established in order to respond to the relevant needs of students (Murray, Poole and Jones 167) – before this initiative Richard Branson has been involved in the publication of ‘a magazine for students’ (Murray, Poole and Jones 167). Because at that period the trends of the market regarding the buying of records were rather negative, Richard Branson introduced certain strategies aiming to attract the attention of young people; free coffee and extremely friendly environment were the two main parts of Branson’s strategy in order to attract customers (Murray, Poole and Jones 167). The above strategies had positive results; indeed, the company managed to achieve an important growth proving Branson’s capabilities to establish a successful enterprise in a market sector, which was underdeveloped. One of the most important characteristics of Richard Branson as a leader is his ability to handle crises. This fact was revealed in the crash of one of the firm’s highspeed trains in Northern England, in 2007 (Reuters, February 24, 2007). The investigation developed by the local authorities revealed that Virgin could not be held responsible for the crash since the accident was caused because of a faulty track (Reuters, 2007). During the period that the case was under examination, Richard Branson had to face a strong criticism regarding the measures taken for the safety of Virgin trains. This issue is analyzed in the study of Regester & Larkin (2008); reference is made to the exceptional ability of Richard Branson to cover all issues highlighted by the journalists; in fact, the day of the crash Richard Branson was in holidays and he returned immediately in order to check the situation closely. The media welcomed the specific initiative noting that ‘even the chief executives avoid being involved personally in cases of crises’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Richard Branson Research Paper Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1406343-richard-branson
(Richard Branson Research Paper Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/family-consumer-science/1406343-richard-branson.
“Richard Branson Research Paper Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/family-consumer-science/1406343-richard-branson.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Virgin Galactic
...?Virgin Galactic Virgin Galactic, the first company to commercialize space flight for the public, was founded by innovative billionaire Richard Branson. Virgin Galactic makes part of a number of companies known as the Virgin Group which has vast experience with innovation and in the field of aviation. Each member of the Virgin Group shares common goals, ideas, and interests. Virgin Galactic is a unique project with a mission to transform cost, safety as well as environmental effect of access to small satellites, space and scientific research. Virgin Galactic’s willingness to invest and take risks is fueling innovative change in areas where government agencies and traditional industry have failed in the past. In...
12 Pages(3000 words)Research Paper
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
...? Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Question Leadership Style Leadership style can be defined as the way of offering direction, motivating people and attaining set objectives. Management, in a broad scale, refers to performing activities in a correct manner and leadership, on the other hand, refers to acting as a guide towards accomplishing organizational activities. Leadership is comprehended as an art of motivating and guiding a group of people so that the goals of the organization can be achieved (University of Technology Sydney, 2011). One of the vital leadership skills is to make use of the appropriate leadership style for each unique context. One is to remember that it is difficult...
7 Pages(1750 words)Research Paper
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study
...Branson, who is the chairman of the Virgin Group. The Virgin Group is the world’s most recognized corporate brand. The Group comprises of companies from different industries, this makes this group heavily diversified. The extent to which this group is diversified makes the operations of this group very complex and intricate. However, due to the broad and insightful vision of its chairman, the group remains till this day one of the most profitable group in the 21st century. The chairman can be classified as a person who is easy going, very flexible and enjoyable to work with. He does not shy away from competition, risk and challenges. One of his qualities is that he never succumbs under pressure and failure. Sir...
7 Pages(1750 words)Research Paper
Sir Richard Branson, Chairman, Virgin Group, LTD
...? Sir Richard Branson, Chairman, Virgin Group, LTD Strayer November 27, Dr. Lila Jordan This document describes the success dimensions of the famous world entrepreneur, Sir Richard Branson. It elaborates his initial steps in childhood and how his business skills emerged after struggling with studies. From the idea formation and implementation, business nurturing and early management, to a venture in music labels that went international. Branson appears to be flexible through evolution of his businesses, from humble beginnings to international level, branding enterprise products for the wider market acceptance. The entrepreneur is described to be a risk taker, but...
6 Pages(1500 words)Research Paper
How Globalization and Large Corporations Affect Small Business
...13). Microsoft is an example of a company that was exploiting consumers due to its monopoly at the PC operating system market. Contributors in the article such as Ariel Schwartz further argued that with globalization, it has expanded markets and in turn increased demand. Such large corporations therefore further enjoy economy of scale making their goods and services relatively cheap unlike small businesses as is presented in Globalization and Localization Association newsletter website. A good example of a wal mart is the trade on general motors parts. Most of the spare parts are cheaply impoted from China to America. The Chinese manufactures sell their goods cheaply since they are cheaply made. However, Sir Richard...
7 Pages(1750 words)Research Paper
Reflective journal
...to environmental influences by increasing the time-lag between environmental assessment and policy making due to decreased delegation of power and authority Virgin’s founder and CEO, Richard Branson is well known for his strong work culture and strong business ethics. Virgin Atlantic has grown to become one of the largest airlines in Britain.(Martindale, 2007)His strong work ethic has seen the Virgin group grow rapidly since the terrorism scare in 2002. In line with this growth was the firm’s deviation from the norm by filling vacancies internally. This reward mechanism was highly motivational and saw capacity building amongst its employees build strongly in line with the firm’s overall growth and profit...
1 Pages(250 words)Research Paper
M1A3 - Organizatinal Behavior
...it in to a learning institution. The broader principles that will form the base of the transformed company will also factor. Recommendations to the company through ethical, cultural, motivational and management improvement will also feature in the paper. Virgin Atlantic Airlines Virgin is a British airline owned by British Millionaire Sir Richard Branson. The millionaire has a share percentage of sixty-one, and the other share belongs to Singapore Airlines. This airline has a mixture of airbus and Boeing jets operating across all continents from its operation bases in Heathrow and Gatwick airports. It is the eight largest passenger couriers in the U K due to its passenger volume capacity. However, the company...
3 Pages(750 words)Research Paper
Explain and evaluate three different theories of leadership. What does the emergence of research on leaders as 'corporate psychopaths' contribute to the discussion
...in the corporate world. Scandals in the corporate arena like what transpired in WorldCom and Enron made individuals to be more cynical on unethical leaders. Integrity of George Bush was questioned on his position to attack Iraq on allegations of Iraqi’s weapons of mass destruction. Thus, integrity is a characteristic that leaders have to have in order to earn the trust of followers and society at large (Ballus, 2010). Sociability is another noteworthy trait that leaders need to have especially in the modern corporate world. Sociable leaders are friendly, tactful and courteous. Richard Branson is one of the present day leaders with sociability skills. Branson is popular to customers and...
12 Pages(3000 words)Research Paper
Leadership of Richard Branson
...Richard Branson’s Leadership Style The Virgin Group Preceding the first ever company operating under the Virgin brand name, Virgin Records, was a magazine initiative started by Richard Branson along with a friend in high school. Branson and his friend, Nick Powell operated the Student- title of the magazine from this basement at home and a year later Virgin Records came into being as a mail-order record company. Subsequently, two years later, Virgin Records grew into a recording company and over time Branson established Virgin Atlantic Airlines, Virgin Airship and Balloon Company, Virgin Company, Virgin Hotels, Virgin Holidays and Virgin...
6 Pages(1500 words)Research Paper
Report
...for trendy and stylish products. The company targets young fun loving men and women. It also focuses towards people who love to travel. Gandys has very young target market. Customers of Grandys are generally very simple and believe in hanging around here and there. The organization has very modern target market. Customers of Grandys want comfortable and stylish products from the company. Young informal people are main targets for the company. People who believe in low cost, stylish products generally associate themselves with the brand. Targeting strategy In 2013 Gandys did celebrity endorsement for their Tokyo Red product. Richard Branson founder of Virgin Atlantic and other staffs of the airline celebrated...
7 Pages(1750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Richard Branson for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us