This information has not been presented to the users of the products. This issue is an ethical concern because there is information that has not been presented to the consumers. In addition, the information presented to the consumers is not 100% accurate, and involves some element of ingenuity. This implies that the client shall be deceived into believing that the packagings are green products and environmentally friendly while in real sense, the products take sometime in the environment. Degradation of these products also emits a lot of carbon to the environment, contrary to the claim that they are green products.
The amount of carbon footprint contributed to the environment by these products to the environment is high and not conforming to what the label on the packagings portray. The intention of this information is to create a big reputation of Frutee to clients and as a result, provide an edge in selling products produced by Frutee (Dingal, 2010). Another emerging issue is the label information. This information misleads consumers by giving information that is not true. The information exaggerates the attributes of the products.
For instance, the label states that the products in the packagings have low fats are organic and they are 100% juice. This information is not true of the actual products in the packagings. Exaggeration of the attributes of the products has been done so as to lure consumers into purchasing products. While this will work for the beginning, it will prove counterproductive once the consumers discover the truth about the products. Frutee will benefit from the attributes posted about the products. This shall have the positive effect of high returns and increased profits from the high number of clients that will purchase the products.
However, realization of the actual attributes of the products shall be a turn off to the clients. Presently, companies have discovered that their businesses cannot rely purely on profit-making and they have turned to staying true to business ethics (Ethics Resource Center, 2009). This involves practicing standard moral behaviours regardless of the business situation. Therefore, Frutee faces the dilemma of reverting to sound business practice or going ahead with its current practice. Whatever the choice, the interests of all stakeholders have to be met.
Ethical Balance Sheet Good side Bad side It brings profit to the company “Frutee” This product gives working opportunities to designers Kids love the cute graphics on the packaging, looks nice and attractive Environmental issues (related to the misleading label information. The packagings tend to label their products as environmental friendly product, green product, and so on. However, the products actually do not have that kind of attributes. For example, degradable trash bag which actually will remain intact for decades in the landfill.) Label information The product use label information to mislead consumers by providing untrue information or to exaggerate their products’ attributes.
As examples, nutrition’s information like low fat, organic and 100% pure juice. The stakeholders include the kids who shall use the packaged products, the manufacturers of the foods to be packaged, the manufacturer of the paper packagings, the supermarket that shall sell the products and the designer of the packagings. These are the people who can either affect the actions of the business or they can be affected by the actions of the business. In this regard, the business issues at Frutee shall affect some stakeholders positively while others shall be affected negatively.
This is because each of the stakeholders has a role to play in the development of Frutee. The kids are the clients of the products packaged by Frutee. Since they are he consumers, they determine how sales shall be made by the company. The manufacturers of foods to be packaged play the role of determining how many packagings are produced. In addition, they contribute to the growth of the company through the quality of foods they make.
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