Healthcare professionals and the pharmaceutical industry have different stakeholders – while doctors are primarily concerned with patient care, the industry has commercial motives in creating shareholder value. Hence, despite the obvious similarity of interests, there are huge conflicts between the two sets of interests. Not only do such relationships between doctors and the industry influence prescription writing, even the path towards drug formulation and innovation may be unduly influenced.
These concerns have been voiced in the medical fraternity in almost all countries, resulting in voluntary self-control as in Australia (Kerridge et al, 2005). The health information system of a country is usually developed to improve the service quality of the main customers, that is, patients. Service quality has been defined as “the relationship between what customers desire from a service and what they perceive that they receive” (Mackay and Crompton, 1990, cited in Prabaharan, n.d). While manufacturing quality can be easily measured in terms of defects, it is difficult to measure service quality (Crosby, 1979, cited in Prabaharan, n.d). Among the few studies on quality that have been done on the service industry, Carson et al (1997) attempted to explain how service organization, service provider and customer interrelationships influence service quality.
Alternatively, service quality has been analyzed in a hierarchical model in three phases – 1) perception of service quality, 2) five dimensions including physical aspect, reliability, personal interaction, problem solving, and policy and 3) derivative of the second dimension (Dabholkar et al, 1996 cited in Prabaharan, n.d). Colier and Bienstock (2006) expanded the service quality model to include e-commerce and web interaction (Prabaharan, n.d). In all of these aspects, it is essential that health professionals have access to personal health information of the patients accurately and timely so that proper intervention may be initiated.
The maintenance of computerized health information and smart cards are means towards this end. But in the process, there are concerns of excessively high costs of information systems, reliability of information in these systems in the absence of proper checks in regular updates of information and the possibility of frauds for the purpose of financial social benefits associated with healthcare expenses. The Proposed Access Card The Access Card is proposed in Australia as a repository of health information along with the Individual Patient Identifier (IPI) (Barraclough and Gardner).
Each card would have on its surface identifying information and a digital photograph while the approved reader would have access to the information stored in a two-part electronic chip. While the first part of the chip would be controlled by the Commonwealth, the second part would be under the control of the cardowner. The first part would be required for emergency procedures while the second part for the use of others who have interest in the cardowners health status. The purpose of the Access Card, which is a leading edge technological innovation, is not to develop a health information system but to improve the service quality of health information and to minimize frauds in health and welfare benefit frauds, which is estimated to be in the range of $1-4 billion per annum in Australia (Barraclough and Gardner).
However, the proposal has brought in focus the conflicts of various societal values. The information in the Access Card is thought to infringe upon the privacy rights as non-health workers including public servants and welfare agencies would get access to the information, including medications. There are apprehensions that the Access Card would result in some sort of Foucaultian surveillance in which patients, particularly the elderly, are subject to privacy infringement for the benefit of insurance and welfare organizations.
As Access Cards would be held by a large majority of the population, it would in effect become a substitute for the national Identity Card even though the government has made it clear that citizens would not necessarily carry it always and would not be demanded to show it involuntarily.
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