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Essays on alcoholic beverages

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The Situation of Markets for Alcoholic Beverages in the UK

6 pages (1500 words)
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This paper "The Situation of Markets for Alcoholic Beverages in the UK" describes the beer market in the UK, a situation audit, focusing on the female market. From this work, it is obvious that the target base of the customers has to be made to the middle class and upper-middle-class women in order to fetch a high-profit margin and also dominate the market…
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The marketing of foods and non-alcoholic beverages to children. Setting the research agenda

8 pages (2000 words) , Download 1
This issue of the paper reviews the current evidence and gathers a number of new and interesting research developments on this topic…
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Introducing Paulaner Beer in Indonesia (Demographics sections)
2 pages (500 words) , Download 1
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While the beer has been dominant in the market, it has had its equal share of challenges when entering some markets. This paper seeks to discuss the stumbling blocks that Paulaner Brewery…
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Legislative Proposal Topic
1 pages (250 words) , Download 2
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The current law under alcoholic beverage act sections, 4.1-311 relates to limitations on transporting lawfully purchased alcoholic beverages and has two foremost provisions that requires amendments. First, the provision states a limitation on transportation of three gallons of…
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A proposal to Rutgers University about the increasing problem of mixing energy drinks with alcohol on college campuses

5 pages (1250 words) , Download 1
The proliferation and popularity in recent years of energy drinks and caffeinated alcoholic beverages has inspired a generation of young people to indulge in these potentially dangerous drinks. While caffeine and alcohol taken individually pose health risks, the combination of…
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Behavioural effects of alcoholism in young people

16 pages (4000 words) , Download 1
It had been defined in a number of ways. Based on the historic definition, alcoholism is the condition related to the continued consumption of alcoholic beverages regardless of the…
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Wet/Dry: A Status of the United States Alcohol Sales
8 pages (2000 words) , Download 1
Traditionally, the United States has implemented a total prohibition with regard to buying and selling of alcoholic beverages; however, the government perception about the prohibition was changed during the beginning of the 20th century. …
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Chain of Stores in Different Demographic Set-ups
2 pages (500 words) , Download 1
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The study, Chain of Stores in Different Demographic Set-ups, focused on its own chain of stores in different demographic set-ups. The information gathered was highly inconclusive and leaves the reader wondering what the best strategy to improve competitiveness would be…
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To what extent would the smoking ban affect the pub industry in Wales

16 pages (4000 words) , Download 1
Smoking refers to the inhalation and exhalation of fumes of burning tobacco. Leaves of the tobacco plant are smoked in many different ways. The tobacco leaves are dried and cured and then they may be used for manufacturing cigars or shredded into fine pieces for insertion into smoking pipes…
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Rappin'it up
2 pages (500 words) , Download 1
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Problems with alcohol lead to various difficulties in personal and public life of individuality, what is more health problems are unavoidable I such case. Mass media and…
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CASE STUDY FOR Analyse the trends of wine, beer and spirits
3 pages (750 words) , Download 1
It recorded an annual compound growth rate of about 1.2% during 2004 to 2012 period. It is forecasted that the sector will reach up to 3.1 billion liters…
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Mixing Energy Drinks with Alcohol
13 pages (3250 words) , Download 1
 This paper discusses the ban on alcoholic energy drinks on college campuses. The paper analyses health risks of mixing energy drinks with alcohol. The paper considers the effects of alcohol consumption which as are the secondary effects on the society—or campus—in which alcohol use occurs.   …
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Nutrition and Health
6 pages (1500 words) , Download 1
This paper talks that healthy food habits are essential for keeping our physical and mental health intact. In fact many of the physical and mental health problems were associated with wrong food habits. Scientific studies have proved that the continuous use of certain food and drink items may affect our health in the long run. …
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International Marketing
4 pages (1000 words) , Download 1
In this study an environmental analysis with regards to the market of Smirnoff Ice in UK is conducted. Based on the environmental analysis using the PESTLE analysis, a marketing strategy for the product is provided to encourage market growth between the years 2009 – 2012…
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Gastroesophageal Reflux Disease and Its Implications
11 pages (3604 words)
Nobody downloaded yet
The paper "Gastroesophageal Reflux Disease and Its Implications" discusses that GERD is one of the most common digestive disorders and has a high prevalence in the western world. As more and more people suffer from this disease, it is essential to find the cause and remedy for this disease…
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Alcohol Addiction in Japan
8 pages (2000 words) , Download 3
In this particular study, there are several things to discuss regarding alcohol and addiction in Japan. Some of the most pressing topics that will be elaborated are related to the increase of the number of alcoholics in the country, the postulated and/or determined causes of the rate increase, and some of the demographics involved in relation to the alcoholism problem in the country. …
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Wine bar project

9 pages (2250 words) , Download 1
Backbone of any business plan or market analysis is the customer interaction and the market survey. A financial plan is very much…
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Macroeconomics: Money and Finance
3 pages (750 words) , Download 1
Macroeconomics: Money and Finance Name: Lecturer: Course: Date: 1. Describe some of the structural reasons of European labour markets that keep European unemployment rates high. Please explain the possible reasons briefly. Structural unemployment involves an economic condition where people who are willing to work can not find a job due changes in economic demand (Tucker, 2011)…
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History of Drug-Prohibition Laws in the USA
3 pages (750 words) , Download 1
In the paper “History of Drug-Prohibition Laws in the USA” the author analyzes different periods in history when drugs and alcohol have been prohibited. Availability of alcohol was first limited in the USA in Massachusetts during the 1830’s…
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Effectiveness of Carling Marketing Campaign
12 pages (3000 words) , Download 1
In this paper, the researcher will briefly discuss the market research proposal that would be used to analyze effectiveness of the advertising campaign that has been launched by Carling Beer. The report has highlighted marketing challenges faced by Carling Beer and the existing significant business opportunities…
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Changing the Legal Drinking Age in Michigan
9 pages (2250 words) , Download 1
The research paper “Changing the Legal Drinking Age in Michigan” is about the legal drinking age allowed in Michigan. In Michigan, young men and women may go to war at the age of 18, but they are allowed to drink alcoholic beverages at the age of 21…
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Mal Entertainment
6 pages (1500 words) , Download 1
This discussion presents Mal Entertainment which is a proposed business, which will be located in Manchester, Uk It will cater services to all types of customers. The services include planning and management of events and parties. The proposal prepared below highlights its target market…
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The Definition Of The Word 'Spirit'
4 pages (1000 words) , Download 1
Being a homonym, the word ‘spirit’ is used to convey more than one meaning. The writer of the paper "The Definition Of The Word 'Spirit'" gives information about Origin of the word, different meanings of it and uses of the word ‘spirit’ in the English language…
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A Modest Proposal
1 pages (250 words) , Download 1
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As far as one’s forefathers could remember, as soon as alcoholic beverages have been categorized as prohibited for young people within a clearly specified age, binge drinking on college campus had already existed. One could ensue that the adolescent’s line of explorative and…
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The Introduction of New Coke by Coca-Cola
4 pages (1076 words) , Download 1
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The paper “The Introduction of New Coke by Coca-Cola” will look at the research problem to be investigating prior to the introduction of New Coke. Coca-Cola had noticed that despite leading in the soft drink market, they were losing their market share to Pepsi…
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The case study of Coca-Cola will be provided by file .pdf. Read throught it and then answer 4 questions in there. After that, di
4 pages (1000 words) , Download 1
The case study of Coca-Cola Name: Tutor: Course: Institution: Date: The case study of Coca-Cola 1. What research problem did Coca-Cola Company appear to be investigating prior to the introduction of New Coke? Coca-Cola had noticed that despite leading in the soft drink market, they were losing their market share to Pepsi, during the early 1980…
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An Evaluation of the Appropriateness of Viral Marketing Strategy for K&K Beverages

49 pages (9999 words) , Download 1
"An Evaluation of the Appropriateness of Viral Marketing Strategy for K&K Beverages" paper discusses how this kind of marketing is used in K&K export-import as a new channel of distribution. The paper concludes that all organizations can employ viral marketing as a productive organizational tool.  …
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Responsibility and brand advertising in the alcoholic beverage market (Context of Business)

10 pages (2500 words) , Download 1
Debra Jones Ringold provides this objective for her long literature-review article: to integrate various literatures in brand advertising, responsibility advertising, and media advocacy, their impacts, and other issues associated with systematic and empirical research.
Can’t…
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CITYWIDE SPIRITS SHOPPE
1 pages (250 words) , Download 1
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Not only are the sales of alcoholic drinks lucrative, but also they draw nighttime customers when most business activities typically slow down (Richard 463-469). The reason for the high purchase of alcoholic beverages during the night can be linked to the desirability of most…
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Prohibition in America 1920-1933
2 pages (500 words) , Download 2
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The purpose of this essay “Prohibition in America 1920-1933” is to critically analyze Prohibition. Prohibition is defined as the period of nearly fourteen years of US history in which the manufacture, sale and transportation of liquor was made illegal…
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Alcohol Advertising in the UK: A Critical Study of Ethical Issues and Debates
9 pages (2250 words) , Download 2
This case study is aimed at analyzing the critical issues that have been faced by the alcohol advertisements placed by some of the famous breweries in the United Kingdom. Four main advertisements have been chosen and critically discussed…
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The UK Alcoholic Drinks Market

7 pages (2169 words)
Nobody downloaded yet
This report "The UK Alcoholic Drinks Market" describes the tendencies of alcoholic beverages or the ready-to-market (RTD) and the conditions under which the new drink can be launched in the UK market. The writer states that this drink is already successful in Central and South America…
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Strategic management: The Coca-Cola Company

3 pages (750 words) , Download 2
The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the non-carbonated segment." (adbrands.net) Through PESTLE analysis the impact of changes taking place at a macro economic level on any market/industry caused by Political, Economical, Social, Technological, and Legal and Environmental factor can be reviewed.
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Issues That May Rise Up Due to Excessive Alcohol Consumption
6 pages (1760 words)
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The essay "Issues That May Rise Up Due to Excessive Alcohol Consumption" talks about the downsides of the achohol consumption that may lead to a number of health ans security issues. …
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Diageo-Marketing
11 pages (2750 words) , Download 2
This essay describes the marketing of the Diageo company, that is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers in the current business conditions, that are highly competitive. …
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Wall Street Journal Article: Wine and Spirits
4 pages (1000 words) , Download 1
Tan 1 Mary Joy C. Tan Wall Street Journal April 23, 2011 Artisan Liquor: Revolutionize the Spirit Mary Joy Tan As you enter a room filled with people smoking, you’ll see a glass of brandy or whiskey in their hands. Even ladies are handed with cocktails. In every gathering we attend to, even business related meetings, there is the serving of distilled spirits…
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How malt liqour is bad for health
6 pages (1500 words) , Download 1
14 May 2011. How malt liquor is bad for health? This paper is primarily based on a largely spoken and controversial issue regarding myriad ill effects produced on an individual’s health by malt liquor…
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Health Effects of Alcohol consumption
6 pages (1500 words) , Download 1
A glass of alcohol is perceived differently by different people and it has some really strong effects on people…
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Locating Resources
1 pages (250 words) , Download 1
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At present, most of the publications regarding the use of alcohol and the effects of excessive use of it are mostly written by people from the medical community. However, the efforts done by major producers of alcoholic beverages under the International Center for Alcohol…
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Article:Spirits Soar on Flavored Liquors
5 pages (1250 words) , Download 1
Article: Spirits Soar on Flavored Liquors INTRODUCTION Diageo PLC is a global company and one of the leading businesses in premium drinks and alcoholic beverages industry sector. Few of its renowned brands include Smirnoff, Captain Morgan, Johnnie Walker, Crown Royal and some other brands of whisky, beer and wine…
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Alcohol and Performance
5 pages (1250 words) , Download 1
Approximately 8000 years ago people have learnt the properties of the intoxicating influence of the alcoholic beverages (Zanjani et al., 12-23). Going all the way back to…
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COCA-COLA COMPANY
1 pages (250 words) , Download 2
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This essay describes that the Coca-Cola Company is the public trade company chosen to be evaluated. The decision to evaluate the Coca-Cola Company was arrived at on the basis of it being a global leader.The company history and product information was obtained from the company website…
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Business Plan for Tea Bar
16 pages (4000 words) , Download 2
The paper "Business Plan for Tea Bar" highlights that the company expects to break even with forecasts for better profits in the process of operation. In order to break even the company will have to double its sells and motivate its staff in a reasonable manner to attain the target. …
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Fosters Start Changes in the Beverages Industry

4 pages (1109 words) , Download 1
This paper under the headline "Fosters Start Changes in the Beverages Industry" focuses on the fact that such drink as wine is considered as one of the best selling alcoholic beverages in the world. Wines serve the whole world as part of their daily living…
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Restrictions on Overseas Trade in Turkey
9 pages (2250 words) , Download 1
The author describes trade barriers and reasons behind the barriers and restrictions in Turkey and states that the conduct of Turkey’s foreign relations is characterized by flexibility, a clear perception of its national interests and a measured, down to earth, approach in meeting these interests. …
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The Perceptions of Alcohol Consumption in American Culture
5 pages (1250 words) , Download 1
The goal of this petition is to reduce the amount of binge drinking on college campuses by giving administrations the ability to moderate consumption. Critics of the petition believe that the motivation behind it is the reduction in the administrations’ responsibility…
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Distributor of Premium Alcohol Beverages

9 pages (2597 words) , Download 1
The paper 'Distributor of Premium Alcohol Beverages' focuses on Diageo which is the world’s leading manufacturer, marketer, and distributor of premium alcoholic beverages. In the years 1997, the company was formed by a merger between two markets giant namely: Guinness plc and Grand Metropolitan plc…
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Legislation on Consumption of Alcohol
13 pages (3250 words) , Download 2
In the paper “Legislation on Consumption of Alcohol,” the author states that no nation can afford to make alcohol freely available because of its deleterious effects on health. News has been doing the rounds about the benefits to the heart by moderate consumption of alcohol…
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Brand and its audience and the proposal and justification of a set of marketing communications to enhance the brands equity with its target publics

10 pages (2500 words) , Download 1
Aside from lording over the local market in Singapore, Tiger Beer has also earned a reputation in the United Kingdom market, attracting many choosy drinkers in the country. Its target market in the United Kingdom is the youth ages 20 to 31-year olds (Tai, 2008).
The market…
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Drinking alcohol while pregnant an unnecessary Risk to Parental Development
2 pages (500 words) , Download 1
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One particular issue that continues to crop up with respect to the health of the mother as well as the health of the unborn child is with regards to whether or not drinking during a pregnancy, even in limited amounts, is something that should be avoided altogether, or whether it…
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