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... IP3 Overview of the Company LG Electronics, established in 1997, is a brand renowned for providing Home Entertainment appliances to millions of customers. Its main line of products consists of Plasma TVs, Audio Home Theatres, Refrigerators, Washing Machines, Air Conditioners and Vacuum Cleaners. Recently, it has included Mobile Phones with various specifications in its enriched product line up. The company’s annual turnover in the year 2009 has recorded 13089 crores (LG Electronics, 2012). In relevant to the company’s various products, the two divisions i.e. the home appliances and the electronics goods are located on the Boston Consulting Group Matrix (BCG) where the upper right quadrant is the...