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... – Internal Analysis Contents Sr. # Topic Pg Brief overview 2 2. Introduction 3 3. Internal Analysis: 5 3 VRIO Framework 5 3.2. Value chain analysis 7 4. Conclusion 12 References 14 1. Brief Overview: Background Sustaining one’s competitive positioning in an industry which is highly complex and globalized, is one of the most crucial challenges faced by managers in recent times. The advent of globalization, followed by information age, has expanded and to an extent, blurred the geographical boundaries, in the process, opening up newer avenues for global competitors to co-exist alongside the local firms. Considering the current corporate climate, it is imperative for corporate leaders to continuously...