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Using secondary research, analyse and evaluate the strategic management in an organisation of your choice from the events or tourism industry:
Using secondary research, analyse and evaluate the strategic management in an organisation of your choice from the events or tourism industry:
14 pages (3500 words)
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... Management in British Airways Introduction British Airways is the largest airway of the United Kingdom and is also considered one of the most prominent airlines of the world. It also operates the maximum number of flights across the Atlantic from Europe. With an outreach to over 130 countries and major cities like London, Paris, Frankfurt, Honk Kong, Singapore and Bangkok, it connects over 550 cities (Evans, et al, 2003). British Airways has a very long history because it began its operations in 1824 when five operates in the United Kingdom merged together and formed what was then known as Imperial Airways. British Airways operates from the two major airports of the United Kingdom, Heathrow and...
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Monitoring, tracking, and control technology on aviation industry
Monitoring, tracking, and control technology on aviation industry
24 pages (6000 words)
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... Monitoring, Tracking, and Control Technology on Aviation Industry Literature Review: Use of control technology in the aviation industry can be said to be essential in order to detect any problems or defects in the airline system or schedules. Detection of such problems would enable the controllers to re-work on the schedules of the airline systems. As Yu (1998) in his studies reflected, it is the responsibility of the controllers to detect and manage any irregularities obtained in the operations of the airline systems and thus take the necessary steps and measures such that the normal schedules of the airlines may be obtained. The return of the airline systems to their normal schedules largely...
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Oman Air, In The airline industy and growth opportunities
Oman Air, In The airline industy and growth opportunities
20 pages (5000 words)
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... AIR – GROWTH OPPORTUNITIES Economic recession, liberalization, globalization, rising fuel prices have fueled the demand for cheaper air travel. The legacy carriers have been struggling to make profits, which further escalates the demand for low-cost air travel. Oman Air, started in the early 1990s, grew slowly and ensured that it had a sound operational base. Oman Air has been successfully operating as a full service airline but not in competition with three major carriers in the region – Etihad, Emirates and Qatar Airways. Oman Air has earned its own reputation and assisted by the local government, it is now surging ahead with a low-cost airline. Oman Air can capitalize on its strengths such as...
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STRATEGIC PLANNING
STRATEGIC PLANNING
18 pages (4500 words)
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... Introduction: Companies are facing stiff competition in this era of globalization. Without any doubt, today’s business environment is highly unstructured, uncertain, unpredictable and unclear. Today, each firm or business organization focuses on survival by attracting a large of potential customers towards its services. In fact, a company uses various strategies such as lower prices, branding and value-addition, product innovations to increase its sales and reap profits. Ryan Air is also one of world’s leading Irish airline businesses (having headquarter at Dublin Airport), which focuses on offering low-price travel services to the passengers all across the globe. It was incorporated in 1985 (served ...
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Organizational behavior ( UAE company )
Organizational behavior ( UAE company )
6 pages (1500 words)
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... Organizational Behavior Organization behavior of UAE Company Introduction Emirates airline is one of the most reputable organizations in Asia and other parts of the world. The company has been in operation for about 23 years now. It is a government owned organization. The company flies to approximately 90 destinations around the world. In this case, it is able to reach more than 60 countries in the world. The company has its main operations in Dubai which is the capital city of UAE. Moreover, Dubai is regarded as one of the fastest growing cities in the region (Management Guru, 2012). In the first year of operation, Emirates Airline started its flights in Karachi. It started its European operations...
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Understanding of internal factors influencing customer behavior with application of theory in a given business situation and development marketing strategies
Understanding of internal factors influencing customer behavior with application of theory in a given business situation and development marketing strategies
12 pages (3000 words)
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... ____________ ____May 2006 Understanding of internal factors influencing behavior with application of theory in a given business situation and development marketing strategies Introduction Many companies are, as a matter of course, selling in different markets without even comprehending the existence of such markets. These companies have a fixated product-centric view of their entire business. If they make cars; they usually think that they are in the market for cars. And, adopting a very narrow and fixed perspective they tend to think that there is only one cars' market. However it is abundantly clear that customers' uses and expectations from cars' may vary from one customer type to another ...
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Ethics of Singapore Airlines
Ethics of Singapore Airlines
6 pages (1500 words)
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... of Singapore Airlines This paper attempts to explore whether Singapore Airlines, one of the most successful global airlines in the world, can be labelled as “ethical” and “socially responsible.” During the past few decades, the airline has made great strides for reducing its fuel consumption and carbon emissions and to protect the environment through Harpan initiative and others. The company has also made generous donations to various arts, sporting and educational activities. However, when compared with the social responsibility activities of other airlines considering their profitability, it appears that Singapore Airlines has been lagging behind. It appears that Singapore Airlines has been...
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Case study
Case study
10 pages (2500 words)
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... study Table of Contents About the Company 3 External analysis 3 Industry Life cycle 3 Internal Analysis 5 Porter’s Generic Strategy 5 Engaging in Price Elasticity 6 Effective Route Utilization 6 Unique Membership for Passengers 6 Customer Satisfaction 7 Current Issues 7 Implementation of the Wright Amendment Act 7 Fluctuation in Fuel Price 8 Compromise on the Safety Factor 8 Generation of Strategic Options 8 Evaluation of the Strategic Option 10 Description of Selected strategy 11 Conclusion 11 Reference 12 About the Company The US based Southwest Airlines was founded on the ideas of developing a low cost airline by Rollin King and Herb Kelleher. The main value proposition for this entire business id...
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International Business
International Business
6 pages (1500 words)
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... Business Strategy – British Airways British Airways is one of the world’s leading airlines and it has been on an apparent roller coaster with highs and lows since its privation in 1987. The airline has always been a strong supporter of the process of globalization and has tried to exploit the opportunities. British Airway, being a brand in world aviation industry should formulate its strategy based on global integration as it aims to serve not only Indian passengers but the major share of passengers travelling through air. India being home to population of over billion population and diverse economy and it is reported that the Indian aviation industry has witnessed an impressive growth during past...
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Qatar Airways
Qatar Airways
20 pages (5000 words)
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... SUMMARY Qatar Airways has been enjoying a reputation for luxury and is the flag carrier of the of Qatar. The airline offers carrier services across different destinations across the globe. It offers different classes of service supported by excellent in-flight comfort, convenience and entertainment. The airline is continuously undergoing growth and expansion into newer destinations. With the marketing objective to enhance its brand image and brand preference in the underserved markets, an analysis of the macro- and micro-environment has been conducted. The current marketing policies have been reviewed and the report recommends involvement with the social media with a renewed focus. Allocation of...
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Master Dissertation (strategic change in aircraft maintenance company)
Master Dissertation (strategic change in aircraft maintenance company)
40 pages (10000 words)
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... Investigation to Improve Performance in Aircraft Maintenance Company Faculty This study aims at understanding the business environment of aircraft maintenance company Abu Dhabi Aircraft Technologies (ADAT) and identifying the factors leading to strategic change to the organisation and the impact of those factors on the performance of the organisation. The research objectives of this study were to analyse the strategic business environment of ADAT, to investigate the strategic change process company, to study the impact of the strategic change on the company and to identify the ways to improve performance of the company. To investigate the research question a combination of secondary and primary...
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Classic Airlines Marketing Problems
Classic Airline's Marketing Problems
12 pages (3000 words)
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... Airline's Marketing Problems In today’s competitive environment every organization looks for maximizing growth and profitability by concentrating the attention on the strategic marketing. A strategy is a plan that integrates the goals and policies of the organization with the decision and series of action into a unified whole. Strategic plan can be implemented at any level of the organization and pertaining to any of the functional area of the management. Thus strategies can be applied to production, marketing, financial and corporate level. If one look towards the marketing strategy of an organization then there may be product, price, promotion, distribution, marketing research, sales and advertisem...
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Analysis of Business Excellence criteria
Analysis of Business Excellence criteria
16 pages (4000 words)
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... Analysis of Business Excellence Criteria: Emirates Group of Introduction Despite the slump in theglobal economy in 2007, that hit companies all across the world, the company posted a delivery of 34 A380 aircrafts, opened the first ever A380 dedicated facility, which is the Concourse A and a stunning $622 million worth of profits. Even after the 9/11 hit back, two consecutive gulf wars and rising fuel prices, the company has not witnessed a loss since the past 25 years. The company under the purview of this paper is Emirates Group, one of the largest global carriers in the aviation industry (Arabian Aerospace, 2013). This formula for such unflinching success has come through none of what management...
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Global Business
Global Business
10 pages (2500 words) , Download 1
... BUSINESS (Degree for which this dissertation is being submitted) Submitted in part fulfillment of the Date of Submission "Alliances are a big part of this game[of global competition]They are critical to win on a global basis the least attractive way to try to win on a global basis is to think you can take on the world by yourself." -Jack Welch CEO, General Electric Corporation (Taken FromWarren J Keegam, 2006, p262) Abstract Organizations are products not only of their strategy, structure, and capabilities, but also of their culture, their history, and the economic, social, technological, and political forces which impact upon them. In an era of increasingly intense c...
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Compare betwwen Virgin Atlantic and Ryanair
Compare betwwen Virgin Atlantic and Ryanair
2 pages (500 words)
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... Compare between Virgin Atlantic and Ryanair VIRGIN ATLANTIC AND RYAN AIR Virgin Atlantic and Ryan Airare two airlines sharing similarities but having many differences too. The former is an English airline company specializing in trips around the world with a competitive advantage based on provision of superior customer service while the latter is an Irish low-cost and short-haul company operating mainly in the United Kingdom air space (Budhwar and Bhatnagar, 2009, p. 29). This paper addresses the theoretical application of the similarities as well as differences of the Maslow hierarchy of needs between the two companies. Psychological Needs These are basic needs necessary for human survival and the...
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Business Intelligence Solutions for chosen organisation
Business Intelligence Solutions for chosen organisation
10 pages (2500 words)
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... Business Intelligence has enhanced the decision support, performance reporting and control in British Airways? Table of Contents S.No Heading Page No 1 Introduction 3 2 - How Business Intelligence can enhance the decision support, performance reporting and control in British Airways? 5 2.1 “Meaning of Business Intelligence” 5 2.2 Why BI is important to Airline Industry ? 6 2.3 Recognising areas in which BI Technology would be valuable 7 2.4 How BI can be used by British Airways to enhance its performance ? 11 2.5 How BA can learn from other corporates which are persuing BI 13 3 Conclusion 14 4 List of References 15 1-Introduction BA (British Airways) became a UK based company on 1 April, 1984, w...
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Qatar Airways Marketing Strategy
Qatar Airways Marketing Strategy
11 pages (2750 words)
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... Airways Marketing Strategy and Tourism LITERATURE REVIEW To date, there are two significant studies made about marketing for the airlines industry—“The Business and Marketing Strategies of Asian Airlines” by Fok, Wai-keung of the University of Honkong in 1988; and “A Linguistic Analysis of Marketing Strategies by Airlines on the Internet” in 1998 by Tanja Dähnhardt of Justus-Liebig-Universität Gießen Deutschland. The first study by Fok makes a comparison of Singapore Airlines and Cathay Pacific of Hongkong and discusses the marketing approaches that contributed to the success of these two leading airlines in Asia. The second research by Dahnhardt focuses on a linguistic analysis of marketing ...
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Marketing Management
Marketing Management
18 pages (4500 words)
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... Management Contents Contents 2 Introduction 3 Discussion 4 Resources Audit 4 Capabilities Audit 6 Marketing Audit 7 Internal environment 7 Micro environment 9 Macro environment 16 Conclusion 19 Opinion 20 References 22 Introduction Gulf Air was founded way back in 1950. It is one of the renowned national carriers in the kingdom of Bahrain. Gulf Air has become of the most famous aviation company in the global aviation industry. It has more than sixty years of experience and also has got lot of expertise in flying aircrafts to different countries. It has grown over the years to become on the most powerful brand across the world and has grown at a fast pace. The most important aim of the company is to c...
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Difference between 2 companies
Difference between 2 companies
12 pages (3000 words)
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... Organizations: McDonald’s and British Airways Task Comparison of McDonald’s Company and British Airways McDonald’s Company Having began in 1940 as a small barbecue shop that was at the time owned and operated by Maurice and Richard McDonald, McDonald’s has grown to now completely reorganize their business as a hamburger stand using a number of product line principles. Incorporated in 1964, McDonald’s is currently recognized as the world’s leading food service retailer. The company’s operations has gradually expanded to over 100 countries where it is able to operate from over 35,000 different locations that serve an estimated over 70 million customers each day. As a result of its rather distinctive bu...
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Thomas Cook Plc
Thomas Cook Plc
12 pages (3000 words)
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... and history of Thomas Cook Plc: Thomas Cook is one of the most well-known travel and tour operating companies in the world. From its humble beginnings in the 1800's to the present day, the company has had a long and checkered history. This paper presents an analysis of the financial performance of the company and its growth strategies. Thomas Cook, a cabinet maker from Market Harborough, a village in England planned a train ride for temperance supporters for a meeting in Loughborough 12 miles from Leicester, little did he know that the particular event would be instrumental in the creation of this well known company of tour operators. Thomas Cool was a former Baptist minister and a very religious ma...
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Investigative report, requiring an analysis of a service organisations activities
Investigative report, requiring an analysis of a service organisation's activities
12 pages (3000 words)
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... Report, Requiring an Analysis of a Service Organization’s Activities Executive Summary Change is an important feature in today’s world.This project deals with how effectively communication can be used to change the course of an organization. In the modern era every organization is vying for the top spot and to achieve that it is important that they people in the organization function well. The project puts across ways of improving the service process in an organization like IAG by focusing on people factor and the role of internal communications in helping synchronize the process of internal marketing. IAG group was faced with a difficult situation when the workers at the company went on strike....
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Compare the impact of the credit crunch with the downturn experience by the fuel crises in 1973 and 9/11, when passenger numbers dropped dramatically, can British Airways recover And if so how or what would the airline look like
Compare the impact of the credit crunch with the downturn experience by the fuel crises in 1973 and 9/11, when passenger numbers dropped dramatically, can British Airways recover And if so how or what would the airline look like
36 pages (9000 words)
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... Airways – The impact of the credit crunch with the downturn experience by the fuel crises in 1973 and 9/11 This research is intended to give an outlook of how British Airways, the world’s second largest and one of the most prestigious airlines, is faring in these times of financial crisis. In order to study the effects more comprehensively, we have designed a comparison of the strategies taken by BA to combat the current credit crisis, the Oil Crisis of 1973 and the 9/11 attacks. A brief review of the business performance of British Airways is also intended. This will provide an insight of the robustness of the management techniques of the company. To this effect, the growth in revenue over the last ...
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Marketing Final Term
Marketing Final Term
12 pages (3000 words)
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... Marketing Final Term Table of Contents Part one 3 Introduction 3 Target market 3 Goals 5 Part two 5 Marketing mix 5 Part three 12 Emirates Positioning Points 12 New Positioning Statement 13 Part four 14 Marketing Budget and Implementation 14 Marketing budget and time frame 14 Reference 16 Bibliography 17 Part one Introduction Emirates Airlines is an airline which is based in Dubai at the Dubai International Airport, United Arab Emirates. In the Middle East, it is the largest airline. It was established by the ministry of Dubai in the year 1985 with just purely two aircrafts. Emirates expanded its empire after two decades in more than 55 countries with 83 aircrafts who are soaring to 78 destinations...
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Comparison between Emirates Airlines and Qatar Airways
Comparison between Emirates Airlines and Qatar Airways
8 pages (2000 words)
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... between Emirates Airlines and Qatar Airways Executive Summary The study depicts the comparison between Emirates Airlines and Qatar Airways. In the study, it can be found that both the airlines are amid the reputed airline organizations in the world and have provided remarkable performances for number of years in the airline industry. Both the airlines provide extensive services and are in search for better performance in a continued manner for serving the customers in a superior way. However, it was concluded that according to the overall performance between the two airlines organization, Emirates Airlines performed noticeably well in certain aspects as compared to Qatar Airways and considerably...
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Nas Airlines and Caterpillar Inc
Nas Airlines and Caterpillar Inc
12 pages (3000 words) , Download 1
... Venture Proposal for Flynas and Caterpillar Inc. for the Sale of Travel Insurance Table of Contents Executive Summary 3 Description, History and Role of Each Company in the Joint Venture 4 Flynas 4 Caterpillar Inc. 5 The Proposed Service 7 Market Analysis 8 The Global Travel Industry 8 The Saudi Insurance Industry 9 Benefits to Customers and the Companies 10 Timelines for the Joint Venture 11 Marketing Plan 12 Conclusion 14 References 16 Executive Summary Increasingly, many countries are demanding travel insurance as a prerequisite for the admission of foreigners, much like the passport. The global air travel industry is expected to grow steadily at 5.4% per year for the next one decade. emerging mar...
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Economy : Industry : Company analysis
Economy : Industry : Company analysis
8 pages (2000 words)
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... Economy – Industry – Company Analysis Prepared by Table of Contents 2 Introduction 3 Report body 3 An analysis of the current economic fundamentals 3 Justification for the choice of industry given the economic indicators 6 Industry information 7 Justification of stock using the intrinsic value 8 Forecast of the short term growth rate 9 Estimate of the required return on equity 10 Brief outline of the firms operations 10 Expected performance of the firm given the expected industrial and economic conditions 10 Conclusion 11 References 12 Appendix 14 Assumptions/difficulties 14 Introduction The choice of the right stock for investment depends upon two kinds of analysis. One is the fundamental analysis...
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The Enterprise Is Emirates Airlines
The Enterprise Is Emirates Airlines
13 pages (3250 words)
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... How Your Organization/Enterprise Reflects A Specific Culture And How Its Leadership Utilizes This Culture In The Management And Marketing OfThe Enterprise. The Enterprise Is Emirates Airlines Table of Contents Introduction 3 Organizational Background 5 Types of Organizational Culture 7 Culture in Emirates Airlines 11 Leadership of Emirates Airlines in Its Organization: Marketing and Managing 14 Conclusion 17 References 18 Introduction The study focuses on the organizational culture and the leadership of Emirates Airlines and also on the various aspects by which the organizational culture is utilized by the management of Emirates Airlines. Generally, culture refers to the ethics and the values of the ...
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Shortage of skill staff in aviation industory in UAE
Shortage of skill staff in aviation industory in UAE
20 pages (5000 words)
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... Management 0-INTRODUCTION Currently, the Middle East constituency is going through an inflationary period, because of the business opportunities present there, and also because of increase of international oil prices. Though, U.A.E is one of the best places for the investors to invest their money, but, inflation has affected the region very badly. The increasing importance of Dubai (a part of U.A.E) has given tremendous boom to the airline industry of U.A.E, which has led to the introduction of new aircrafts in the convoy, and an increase in number of destinations offered. As Dubai has become the largest trading Hub of the region, it also has helped the aviation industry to grow from small to big....
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Star Alliance in the field of Marketing
Star Alliance in the field of Marketing
12 pages (3000 words)
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... have become a way to grow businesses and maximize shareholder value. The reasons cited for alliances include the need for fast and low-costexpansion into new markets and greater control and influence over customer relationships (Anslinger & Jenk, 2004). Alliances differ from mergers and acquisitions and joint ventures. Alliances are messier to manage and open-ended in terms of duration and focus. Alliances demand the focus of the senior managers throughout the relationship or the alliance may lose its intended value. Globalization and liberalization made aviation a key industry in the emerging economic environment. Alliances were an appropriate response to the market change by the leading airlines....
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Business operations of American airlines and British airways
Business operations of American airlines and British airways
11 pages (2750 words)
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... OPERATIONS OF AMERICAN AIRLINES AND BRITISH AIRWAYS INTRODUCTION Airlines today operate in a competitive global environment, where every minute there are thousands of take-offs and landings across the world. International airlines like British Airways and American Airlines, which have dominated the skies for many decades now, operate with minimum possible margins, use innovative measures to keep their competitive edge over others, manage operations with hectic minute to minute schedules, somehow retain their trained manpower in this expanding aviation sector and still stay afloat to perform better in the next year. All these aspects require herculean efforts from the HR, operations and executive m...
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Analysis of Dubai Aviation Model. ( Paper subject is Strategy)
Analysis of Dubai Aviation Model. ( Paper subject is Strategy)
8 pages (2000 words)
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... Valencia Strategy 13 Aug Analysis of Dubai Aviation Model In the past decade, Dubai has caught the attention of the world through many innovative large construction projects and sports events. One of their top attractions is the Burj Khalifa, now the tallest building in the world with a height of 2,717 feet. The second largest emirate of the seven emirates that comprises the United Arab Emirates, Dubai today according to Wikipedia “has emerged as a global city and a business hub”. With tourism as their main revenue source, the government invested heavily on expansion of the airports and airlines. Dubai International Airport is now one of the world’s fastest growing airports in terms of...
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The Evolution of Todays Modern Airport
The Evolution of Today's Modern Airport
20 pages (5000 words)
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... Evolution of Todays Modern Airport Table of Contents Table of Contents 2 3 Introduction 3 Rationale of study 5 Research questions 6 Literature Review 7 Early Days 7 Middle Days 10 Modern Days 14 Statistical Data (Accidents & Air Traffic) 15 Statistical Data on Airline Accidents/Hijackings and Fatalities on a Per Year basis 15 Early Days 15 Middle Days 16 Modern Days 18 Cause Related To Fatal Accidents 19 Conclusion 20 References 21 Abstract The concern of the project is to assess the evolution of the airports in modern times. The project will essentially start with providing a brief introduction of the airline and aviation industry, highlighting the various pioneers of the aviation industry in the e...
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Critically evaluate the operational activity of Singapore Airlines
Critically evaluate the operational activity of Singapore Airlines
15 pages (3750 words)
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... management Table of Contents Operation management Table of Contents 2 Question 3 Question 2: 9 References 16 Question Critically evaluate how the operational activity of Singapore Airlines contributes to its success? Singapore Airlines is one of the best rated airline companies operating in the globe. The highly turbulent and capital intensive industry segment generates a considerable need for organizations like Singapore airlines to ensure better operational abilities. Considering the fact that the domestic market of the nation is very small hence the airline needs to use the international route to stay in the business and maintain profitability and sustainability. Moreover the competitive price...
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Cathay Pacific Portfolio
Cathay Pacific Portfolio
8 pages (2000 words) , Download 1
... Cathy Pacific Airlines Cathy Pacific Airlines Task Historical Background Cathy Pacific is an international airline that was registered in 1946 and is based in United Kingdom. It was formed to carry both passengers and cargo in 15 destinations across the world. It is perceived to be the leading airline because of how its staffs are committed to provide high quality services, its standardized fleets and product enhancement. Lately, the airline was known to operate with 80 wide body aircrafts for the past seven years. During a research carried out by global Skytrax Research poll carried in population of 4.4 million travelers, it lead to an award to Cathy Pacific for being considered the best airline...
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Information Technology Outsourcing in Airlines
Information Technology Outsourcing in Airlines
17 pages (4250 words)
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... PAGE (Put and the here) Table of Contents Page No Introduction 3 2. Literaturereview 4 3. Level of global integration 5 4. Global innovation in ICT in particular and operations in general 6 5. Relevance of IT Outsourcing Literature 8 6. Analysis 10 7. Reflections 14 8. Conclusion 16 9. References 17 The Impact of Information Technology Outsourcing on Airlines 1) Introduction Information super highway has revolutionized the use and abuse of information technology (IT) in almost every sphere of commercial and non...
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Investment Analysis for the Okura Hotels and Resorts in Connection with Indian Market Entry
Investment Analysis for the Okura Hotels and Resorts in Connection with Indian Market Entry
16 pages (4000 words)
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... investment analysis integrating, political, economic, social, technological, ethical and environmental issues Contents Introduction 3 Company and Country Profile 4 Reasons for investment 5 PESTEL analysis 6 Foreign investment trends 9 Competitive analysis 10 SWOT analysis 11 Competitive strategy 13 Conclusion 15 References 16 Introduction Over the last few years, India has witnessed a mad rush for business opportunities in the hotel sector. This has been on account of the fast growing economy with the dramatic growth of the tourism sector in the country. There has been a subsequent shortfall in the number of hotel rooms to meet the demand in the country. This has been the cause of fuelling ...
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Buyer Behaviour : Summative Assignment
Buyer Behaviour : Summative Assignment
8 pages (2000 words)
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... Behavior – Summative Assignment Table of Contents Buyer Behavior – Summative Assignment Table of Contents 2 Introduction 3 Aims and Approaches of the Campaign 3 Perception of the Campaign 5 Buyer Process 6 Involvement Levels/Risk Perception 6 Marketing Mix Elements 7 Product 7 Pricing 8 Place 8 Promotion 8 Critique and Recommendations 9 Conclusion 10 References 11 Introduction An advertising campaign is a chain of commercial messages that is shared to the public for representing a single marketing theme or an idea. An ad campaign takes up its formation by way of different media, which is carried out in a specific frame of time (Breaking Travel News, 2013; Roger, 2010). In this study, the main idea...
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MBA-Marketing
MBA-Marketing
22 pages (5500 words)
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... Table of Contents MBA-Marketing Table of Contents 2 Part A: Current marketing communications strategy 4 Introduction 4 Literature Research 5 Direct and Integrated Communications 5 Marketing Plan and Customer Relationship Management 5 Leisure and Tourism Marketing 6 Tourism Offerings by Neighbouring Countries 7 Analysis 7 PEST Analysis 7 SWOT Analysis 8 Porter’s five force model 9 Market segmentation 11 Existing Marketing Communication Strategy 12 AIDA Model 13 Product, Price and Place strategy 14 Part B: Revised marketing communications strategy 15 Revised Marketing Communication Strategy 15 Product, Price and Place Strategy 18 Key Performance Indicator 20 Implementation 22 Conclusion 23 Reference...
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Travelocity SWOT Analysis
Travelocity SWOT Analysis
3 pages (750 words)
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... SWOT The travel industry and the Internet make a prosperous combination of enriched service experience. According to IDC, online sales of airline tickets, car rentals, and hotel reservations make the travel industry one of the strongest ecommerce markets. The ease of booking online travel services, the penetration of internet users in different developed countries has drive the demand for e-commerce round the world. Travelocity SWOT analysis: Strengths: Travelocity has drawn great reputation as a able travel portal for all the travel need. Travelocity was named as the best travel portal consecutively for eight years till 2004. Strong back up from saber holding, as a parent company it is guided wit...
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Business communication
Business communication
9 pages (2250 words)
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... communication Executive summary According to Gaurav & Ng , The Malaysian Airline system is one of the majorairlines in the world. The airline company was established on October 1, 1972 in Malaysia. The system operates more than 50,000 flights on a daily basis from its headquarters in theKuala Lumpur International Airport and from its secondary hubs in Kuching and Kota Kinabalu. The company covers about 95 destinations across the six continents. The Malaysia Airlines have expanded from its humble beginning to a well-established company in the modern world since its incorporation. The nature of its core business that facilitates outstanding service provision has enabled it to make major achievements in...
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Strategic Plan
Strategic Plan
3 pages (750 words)
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... plans for Hawaiian Airlines Introduction: Hawaiian Airlines is entrusted to giving s with an efficient performance level as wellas quality service that ranks among the highest in the industry. This contingency plan for Hawaiian Airlines mainly revolves around three elements: very aggressive growth, inter-island competition risk and branding strategy. Risk: Risks are generally perceived in a negative sense; however, in reality they are just situations or events that may happen and, if they do occur, will influence the original plan of the organization. There is medium risk in aggressive growth, low risk regarding the market share in inter-island services and high risk in banding strategy. Another...
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Discuss the role of game theory and the problems faced by the managers in decision making of a firm operating in an oligopoly market
Discuss the role of game theory and the problems faced by the managers in decision making of a firm operating in an oligopoly market
9 pages (2250 words)
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... the Role of Game Theory and the Problems Faced By the Managers in Decision Making Of a Firm Operating In an Oligopoly Market  Table of Contents Overview 3 Game Theory 4 Strategic and Interdependent Decision Making In the Oligopoly Market 6 Problems faced in Decision Making by Companies Functioning in Oligopolistic Market 8 Role of Game Theory on the Decision Making of Organizations under Oligopolistic Structure 9 References 12 Overview An oligopoly market is one that is dominated by a small number of producers, whose behaviors are mutually dependent on each other. To put it in other words, the choices made by one organization in the oligopolistic structure has a consequence on the other organizations...
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Strategic Management
Strategic Management
10 pages (2500 words)
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... Strategic Management Table of Contents Introduction 3 Company Mission and Vision 3 External Strategic Environment 4 PEST Analysis 4 Porters Five Forces 6 Generic Strategy 8 Ansoff Matrix 9 The Nine Strategic Windows 11 Conclusion 14 Personal Reflections 15 Reference 17 Bibliography 20 21 Introduction Ryanair is one of the most favorite airlines in the world operating from more than 44 bases with 1400 numbers of flights running per day connecting 160 destinations. The deregulation which took place in the aviation industry in Europe in the year 1997 can be accounted as the main factor behind its successful and rapid international expansion. Moreover, the company’s low cost business model has also...
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Why Projects Fail In Airbus-A380 In Singapore Airline
Why Projects Fail In Airbus-A380 In Singapore Airline
13 pages (3250 words)
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... Relevant Theory to Analyse "Why Projects Fail In Airbus-A380” In Singapore Airline Executive Summary Project failure is a critical aspect faced by many organisations, which attribute to the poor management culture among other crucial factors. In any mega project, failure can lead to loss of time, money and reputation. Thus, in order to make projects successful, it is vital to understand the factors that may lead to the success or the failure in project. Focusing on this aspect, the research has been based on understanding Airbus A380 project failure. A case of Singapore Airlines has also been selected for understanding the impacts of project failure on the organisation as a whole. Various...
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Business Analysis of Easy Jet
Business Analysis of Easy Jet
15 pages (2500 words)
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... Analysis of Easy Jet Table of Contents 0.00 Executive Summary 1.1Introducion 1.1.1 The Mission, Vision and Objectives of Easy Jet 1.2External Analysis of Easy Jet-The PESTLE Framework 1.2.1Easy Jet and the Five Forces Framework 1.3 Internal Analysis of Easy Jet-The SWOT Matrix 1.3.1 Easy Jet and Porters Competitive Advantage/Core Competencies 1.3.2 Easy Jet and Porters Generic Strategy 1.4Conclusion and Recommendation Executive Summary Easy jet is one of the largest low-cost airlines in Europe competing actively with other key players like Easy jet, Ryan air, Flybe etc. With, the study initiated to provide a management and business analysis report to the bo...
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Contemporary issues in human resource management
Contemporary issues in human resource management
5 pages (1250 words)
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... Issues in Human Resource Management Executive Summary This study aims at discussing an important issue of human resource management, with the example of a recent incident that occurred in Virgin Australia Airline’s flight. Discrimination on the basis of gender is a major issue, which has been critically discussed in most of the countries, and necessary steps have also been taken to eradicate discrimination completely. Virgin Australia Airline introduced a new policy for their airlines that the male passengers cannot sit beside any unaccompanied minor passenger, while a woman can. Though many parents whose children had to travel alone welcomed this initiative, morally this policy was wrong and...
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THE IMPACT OF E-COMMERCE ON THE AIRLINE INDUSTRY: CASE STUDY BRITISH AIRWAYS
THE IMPACT OF E-COMMERCE ON THE AIRLINE INDUSTRY: CASE STUDY BRITISH AIRWAYS
38 pages (9500 words)
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... IMPACT OF E-COMMERCE ON THE AIRLINE INDUSTRY: CASE STUDY BRITISH AIRWAYS Table of Contents Chapter Introduction 3 1 Impact of e-commerce upon the airlines industry: A consumer’s and producer’s perspective 3 1.2 British Airways: Background information 5 1.3 Research aims and objectives 6 1.4 Outline of the paper 7 Chapter 2 – Literature Review 8 Chapter 3 – Methodology and Data Collection 18 Chapter 4 - Analysis and Discussion of Findings 23 4.1 Changes in Operating Revenue between 1996-97 to 2000-01 and 2002-03 to 2009-10 24 4.2 Changes in Cost of Sales between 1996-97 to 2000-01 and 2002-03 to 2009-10 26 4.3 Changes in Operating Profit between 1996-97 to 2000-01 and 2002-03 to 2009-10 28 4.4 Trend...
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Virgin Atlantic Airways
Virgin Atlantic Airways
18 pages (4500 words)
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... Atlantic Case Study Abstract Virgin Atlantic Airways has been on the cutting-edge of innovative implementations since its creation by entrepreneur Richard Branson in 1984. The airline company has been especially focused on guest satisfaction and has been able to therefore report high profit margins in the past year despite the airline industry’s overall lessened financial numbers as compared to years past. As various airline companies have seen their existences dwindle and/or completely decline, Virgin Atlantic has used forward thinking, steady leadership, brand evolution, and guest focused improvements to establish its place not only as a contender in the airline industry despite its relatively yo...
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Going global, acting local - communicating global brands to global markets
'Going global, acting local - communicating global brands to global markets'
8 pages (2000 words)
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... Going global, acting local - communicating global brands to global markets of the Table of Contents Table of Contents 2 Introduction 3 Global, Local and Glocal Strategies 3 Globalization 3 Localization 5 Glocalization 7 Macro factor that may affect Zara in future 8 Recommendations 9 REFERENCES 10 Introduction In the present era the major challenge for the global corporation is to decide and adapt to a marketing strategy. The aim of the global marketing strategies is to maximize homogenization, standardization and integration of the marketing activities such that it caters to all the markets throughout the globe (Kotler, 2009). However in order to make the brands successful, the global marketers...
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Kerala tourism board
Kerala tourism board
8 pages (2000 words)
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... tourism board The gods own country Introduction to the casestudy Kerala is a south Indian state along the Malabar coast.Kerela is a state with a distinctive culture, hospitable people, backwaters, wildlife, heritage, Ayurveda treatment, world class accommodation, you name the component of tourism, and Kerala has it. Kerala is a state with immense tourism potential .It was rated as one of the top ten tourism destinations in the world. The above said fact reveals the significance of Kerala as a part of tourism destination in India. The evolution of a state, with communism as a political drive in the past, to a state with a unique brand reveals the Kerala tourism board perseverance towards achieving ex...
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