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"Alliances are a big part of this game[of global competition]They are critical to win on a global basis the least attractive way to try to win on a global basis is to think you can take on the world by yourself."
CEO, General Electric Corporation
(Taken FromWarren J Keegam, 2006, p262)
Organizations are products not only of their strategy, structure, and capabilities, but also of their culture, their history, and the economic, social, technological, and political forces which impact upon them. In an era of increasingly intense c...