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Strategy and change management
Strategy and change management
12 pages (3000 words)
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... and change management Table of Contents Executive Summary 3 Introduction 4 Facts about Mergers in Airline Industry 5 Motive behind Merger and acquisition of Airlines 6 Merger of Delta Airlines and Northwest airlines 7 Merger of Delta Airlines and Northwest airlines SWOT Analysis 8 Probable benefits 9 Probable Threats 10 Outcomes 11 Recommendations 12 Conclusion 13 References 15 Executive Summary Every leading organization in global market is trying to capitalize on the opportunities that are being created due to globalization. Organizations now-a-days are trying to reduce operational costs in order to maximize profits. There are several ways to cut down the cost and enjoy maximum revenue. Merger and ...
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Study of a commercial Airline company (vigin Atlantic)
Study of a commercial Airline company (vigin Atlantic)
16 pages (4000 words)
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... ATLANTC Contents Sr.No Topic Page. No Introduction 2 1 Mission 2 2 Vision 2 3 Brief Background History 3 2. SWOT Analysis 4 pages4 3. Discussion of Key Aspects 1 page each 3.1 Does the mission Statement match the organizations strategy? Why or why not? 8 3.2 In 2010 - what prediction (as a business analyst) do you make to the organization in terms of (a) competition (b) substitute products (c) economy? How about 2015? 9 3.3 What external factor(s) is / are the greatest internally to the organization? 10 3.4 What is the greatest opportunity for the organization in the next 1 – 2 years? 11 3.5 From the basis research what is the greatest weakness internally to the organization? 12 3.6 Briefly summariz...
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Sustainable Solutions for Air Arabia
Sustainable Solutions for Air Arabia
57 pages (14250 words)
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... Solutions for Air Arabia Table of Contents Integrated Essay on Sustainable Solutions ………………………………………… 4 2. of Theories and Core Concepts ……………………………………….. 4 2.3 Week 2 Application: SSP – Applying Strategic Thinking Tools, Part I ……………………………………………………………………… 4 2.3.1 Stakeholder Identification and Value Analysis ………..…….. 4 2.1.1.1 Organizational Vision, Mission, and Values …... 4 2.1.1.2 Classified Organizational Type ………………… 5 2.1.1.3 Enterprise-Level Strategy ……………………… 6 2.3.2 General Forces Analysis …………………………….……….. 6 2.1.2.1 Demographics, Social, and Culture ……………. 6 2.1.2.2 Economics ……………………………………... 8 2.1.2.3 Government, Legal, and Military ……………… 9 2.1.2.4 Physical Environment …………………………. 10 ...
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Marketing communication Plan for Aer Lingus
Marketing communication Plan for Aer Lingus
10 pages (2500 words)
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... Communication Plan for Aer Lingus Introduction Aer Lingus is the Ireland’s international Airline and the headquarter of the company is in Dublin. Aer Lingus Airline has 47 modern airbus crafts and the flight deals up to 10.6 million passengers. The mission of the airline is to build a connection between the Ireland and the world by offering best services at competitive price. Context Analysis: The Customer Context: The key target segments of Aer Lingus are price sensitive leisure, business leisure, and premium leisure passengers. Airline targets both male and female customers and age limitations from the age of 18 to 65 years. The airline has its operations in UK, America, Europe, and Ireland. Th...
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E-Marketing Review for Easy Jet
E-Marketing Review for Easy Jet
20 pages (5000 words)
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... Contents 2 Introduction: 3  Industry Analysis – 13 E-Marketing strategy: 18 Marketing Mix: 21 Implementation: 21 Legal and ethical issues: 22 Conclusion: 23 References and Bibliography: 24 Introduction:   Background: Southwest Airlines of the US can be termed as the pioneer in the field of low cost airlines. It was setup in the year 1967 in Texas, US and finally started flying in 1971 after sorting out certain litigation problems. It based its operation out of 2nd rung smaller airports and started offering low fair tickets in the existing market within Texas. This fuelled customer interest, which in turn stimulated the industry and the airline. Finally in 1978 the US domestic airlines sector was dere...
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Malaysian Airlines corporate strategy
Malaysian Airlines corporate strategy
8 pages (2000 words)
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... Facing a tough economic environment, strong rivals and governmental interventions, Malaysian Airlines is facing a situation where it is fighting to remain operational. Low cost operators are developing different capabilities in their operations that are leading to a competitive advantage for them. Industry wide standards are evolving so rapidly that it is becoming difficult for airlines who have massive operational scale to adapt there processes to theses changes in a small period of time. In these times company has to thoroughly scrutinize its business processes to tighten up cost and in effect maintain those margins that allow it to remain competitive in the industry. However, there is a limit to...
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Strategy and change management
Strategy and change management
12 pages (3000 words)
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... and change management Contents Executive Summary 3 Introduction 4 The merger facts 4 The goal of merger and acquisition 5 The SWOT analysis after the merger eventually occurred 7 The accrued benefits 7 The cropping up threats 8 Results 9 Recommendations 10 Conclusion 10 References 12 Executive Summary The era of globalization has created wide ranging opportunities for the organizations and they are taking the initiative to exploit the new opening of opportunity circles. Maximization of profits being the goal of organizations, they are now trying to formulise strategies so as to reduce the operational cost. Merger and acquisition is one such strategy that contributes in reducing the operational cost ...
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Low cost airline
Low cost airline
48 pages (12000 words)
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... Soubhi Wolley Project Low cost airlines Supervisor: Angela Edwards Aim To challenge the theory that low cost airlines are truly low cost airlines. People believe when they book a flight on a low cost airline its actually a cheap flight. The purpose of this dissertation will determine whether the ''low cost'' name is tagged to an airline for marketing purposes or not. Research Objectives To challenge the theory that low cost airlines run on a 'skeleton base' To challenge the assumption that low cost airline only use regional airport/secondary airport. To determine whether low cost is low cost or just a marketing tool. Background Ever since I was a little kid I was fascinated by aircrafts, the w...
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Human resource - service industry
Human resource - service industry
21 pages (5250 words)
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... Human Resource Management Assignment Business Strategy and Operating Environment Strategy making for any organization may be defined as a process of constant adaptation to coupe up with the shifting conditions, which may be internal or external and dominated by uncertainties. (Murray, Knox, Bernstein, 1996, p. 1) The term strategy on a whole refers to the entire enterprise, but if one talks about business-strategy, it is a narrower term referring to the choice of product service mix and the market on which it would work. (Wit, 2004, p. 71) Thus for any organization to run its operation over a long period it is important to adapt strategies which are dynamic and is capable to deal with the unstable...
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Not required
Not required
6 pages (1500 words)
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... Airline Alliances Global Airline Alliances Introduction The airline industry is viewed as one of the mostly highly competitive industries across the globe and this means that airline companies are frequently assessing and reviewing their strategies. An imperative aspect of the airline companies is coming up with a strategy to maintain advantage in the current market conditions that facilitates sharing of risks and pooling of resource (The Points Guy, 2014). This is what is commonly regarded as establishing an alliance. An alliance in the airline industry is termed as the process where airline companies work in cohesion while retaining their autonomy through the term of the relationship (Weber and...
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How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines
How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines
29 pages (7250 words)
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... can Lufthansa Airlines improve their customer satisfaction in comparison with Singapore Airlines? Executive Summary The aim of this paper has been to evaluate and analyse customer satisfaction of Lufthansa and Singapore airlines. The paper provided a broader perspective towards the needs and requirements of customers from the airline industry. The objective has been to ensure customer satisfaction in order to retain loyal customers for the sustainability of the organisation. Various models regarding customer satisfaction have been used in the paper such as Kano’s Model and Expectancy Disconfirmation Theory. Furthermore, to derive better results regarding the airlines, various secondary sources that ...
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Business strategy
Business strategy
12 pages (3000 words)
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... SUMMARY Etihad Airways has been operating under strong competition and in the current business environment the business strategy should be regularly evaluated. Etihad has been able to have sustained competitive advantage because of its differentiation strategy and core competencies. It pursues utmost customer satisfaction as it differentiation strategy and is trying to establish a “privileged” and hard to replicate position in the industry. Its core competencies include direct and indirect support the economic growth of the nation, which also gives it political support. Continuous upgradation of its fleet is another area of its core competency. Strategic analysis using PESTEL and Five Forces...
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EasyJet A No Frills Airline
EasyJet A No Frills Airline
8 pages (2000 words)
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... A No-frills Airline Table of Contents Table of Contents Background 3 Objectives 3 Business Level Strategy 4 Competitive Advantage 5 Main Findings 5 Advantages 8 Disadvantages 10 Conclusion 11 Recommendations 11 References 13 Executive Summary This paper will discuss the cost leadership strategy implemented by EasyJet by exploring the major dynamics surrounding it, from the formulation to implementation. This paper will also explain the advantages and disadvantages of this model as used by EasyJet. EasyJet uses a cost leadership strategy, which involves selling to customers directly instead of using travel agents. The company also practices fare bundling, which it has used since 1997. Some of the adva...
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Operations management of the Virgin Atlantic airways
Operations management of the Virgin Atlantic airways
13 pages (3250 words) , Download 1
... Management Table of Contents Introduction 3 Literature Review 4 Findings & Analysis 10 Supply Chain Management 10 Relationship Management 11 Human Resources Management 12 Yield Management 13 Problem Resolution 13 Conclusion and Recommendations 17 References 19 Introduction Operations management is a concept that emphasises on the management of the process concerned with production and distribution channels of organisations. Operations management often deal with the internal environment of the organisation. The process of the operations management is totally dependent upon the nature of the manufactured goods along with the organisational processes such as retail, manufacturing and wholesale....
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The Future of airlines
The Future of airlines
10 pages (2500 words)
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... The era after 9/11 brought many important changes in the business world with more adverse affects on airline industry. Most of the industry experts believe that 9/11 brought fundamental changes into the way business, in airline industry, was done besides offering an opportunity to undertake more innovative measures to ensure that the organizations protect themselves against the external risks such as 9/11. The current trends in industry suggest that that service providers are experiencing rising costs whereas on the other hand consumers increasingly prefer low cost travel thus the industry is facing a dual challenge of managing the existing base of customers as well as reducing and managing costs to ...
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Pricing Strategies of Tiger Airways
Pricing Strategies of Tiger Airways
8 pages (2000 words)
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... Strategies of Tiger Airways Pricing Strategies of Tiger Airways Table of Contents Table of Contents 2 0 Introduction 3 2.0 The pricing strategies used to sell the Tiger airways tickets and other product 4 2.1 Low-fare pricing Strategy 4 3.0 The factors influencing tiger airway’s pricing strategies 5 3.1 Increased customers and Increased Fleet 5 3.2 The market environment 6 3.3 Stripes Loyalty Program 7 4.0 The positive and negative impacts of the pricing strategies used by Tiger airways 8 4.1 Enhanced returns 8 5.0 Conclusion 10 6.0 References 11 1.0 Introduction Tiger Airways was incorporated in 2003 and started its full operations in 2005. It operates flights in more than eight countries and its...
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Report on the airline and aircraft and manufacturing industries
Report on the airline and aircraft and manufacturing industries
16 pages (4000 words)
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... Report on the Aircraft Manufacturing Industry Executive Summary The demand facing commercial aircraft manufacturers for new orders is largely derived from the perceived future demand for commercial aviation. The commercial aircraft manufacturing industry though representing an oligopolistic market structure operates as a near duopoly with main players – Airbus and Boeing. There are few substitutes for the aircrafts that they produce and so customers’ choices are limited. The suppliers to the industry have moderate levels of power and are not solely dependent on the commercial aircraft industry for their business. The rivalry in the industry is strong as both companies are trying to control the...
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Innovation and Creativity and Enterprise
Innovation and Creativity and Enterprise
11 pages (2750 words)
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... Mohamed Hassan Salem ID: 14000771 Alexander Collage Module: Innovation, Creativity and Enterprise Angelos Vouldis Contents Executive Summary 3 Introduction 4 Prophet of Innovation: Joseph Schumpeter 4 Passenger Travels 5 Freight Division 6 Customer Experience 7 The Business Model 8 Five Forces in the Airline Industry 9 Threat of New Entrants 9 Intensity of Competition 10 Bargaining Power of Clients 11 Bargaining Power of Suppliers 11 Threat of Substitutes 12 Challenges of the Aviation System 12 SWOT Analysis 13 Strengths 13 Weaknesses 13 Opportunities 14 Threats 14 Conclusion 14 References 15 Appendices 17 Appendix 1 17 Appendix 2 18 Executive Summary Emirates Airline is a multinational carrier situa...
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Marketing Concepts and Planning of Cathay pacific
Marketing Concepts and Planning of Cathay pacific
14 pages (3500 words)
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... Marketing Concepts and Planning Of Cathay Pacific Introduction and Overview of Marketing Plan for Cathay Pacific Cathay pacific is a global airline established in 1964, which is based in Hong Kong and providing traveller services and freight services to over one hundred and ten endpoints in the whole world. It is an emblem low-loader of Hong Kong with its main base at Hong Kong global airfield. Cathay pacific airways have experienced various transformations and modifications for the past few years in order to strive with other (Carol 2009, p.90). The main aim of Cathay Pacific is to grow into the world`s most respected airline through its higher distribution of service and client standards. The...
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The Contemporary Hospitality Industry
The Contemporary Hospitality Industry
12 pages (3000 words) , Download 1
... analysis of the contemporary hospitality industry TASK 1 Introduction The contemporary hospitality industry is broad and diverse, consisting of a range of hospitality organisations that maintain up to 80 different career positions to the single-person organisation. The industry consists of 12 distinct sectors, not just hotels and restaurants. The term hospitality is directly linked to tourism, leisure, recreation and travel, making it a widely varied industry maintaining an emphasis on service provision and quality controls. This report identifies the current structure of the contemporary hospitality industry, provides a review of the organisations within the industry, offers an evaluation of staf...
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Impact of information technology on Revenue management
Impact of information technology on Revenue management
8 pages (2000 words)
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... Impact of information technology on Revenue management Introduction The phenomena of revenue management gained importance in recent years due to variable and discriminatory pricing schemes offered by various companies to their customers. Revenue management applies the orderly analytics that predict the behavior of the consumer at micro level and augment the prices and availability of products to the customers thus enhancing the overall revenue for the company. The aim of devising revenue management techniques is to deliver the fine product or service to the appropriate customer at the precise price. This system is based on analyzing the customer’s perception of the value that the product would...
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Operation managment
Operation managment
5 pages (1250 words) , Download 1
... Management: A comparison of the overall Strategy and especially the Operations Strategy of Boeing and Airbus Subject code: Date of submission: Introduction In the last half a century, Airbus and Boeing Company have been the major player in the aircraft industry manufacturing. During this period, Boeing Company has undertaken major fundamental organizational transformation in an attempt to stamp its authority beyond just manufacturing to a major planning of a broadly outsourced supply chain. The process of transformation has been an uphill task and with its new role as a planner, the company met numerous challenges leading to general delays in the completion of its Boeing 787 Dream liner resulting in...
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International Business Decision Making
International Business Decision Making
8 pages (2000 words)
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... airlines business is dynamic and politically unstable. For the business to grow up, each individual airline had to try push up its own yields. The Marketing strategies have to be more attractive and the marketing segments should target passengers and cargo market as well. There are aging fleets and aircrafts in airlines which cannot be used for operating. However it is seen that the decisions taken in most of airlines managements are very slow and the state owned airlines are mostly characterized as beaurocratic and over centralized management which has complaints of overstaffing, frequent management changes and political interference, under the circumstances managers are not ready to take...
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How the recent economic recession has impacted U.S. aerospace manufacturing industry
How the recent economic recession has impacted U.S. aerospace manufacturing industry
11 pages (2750 words)
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... the recent economic recession has impacted U.S. aerospace manufacturing industry Table of Contents Table of Contents 2 Review of aerospace Economical History 3 Economical Crises facing the aerospace Industry 4 Managerial Economic Analysis of Boeing and Airbus 6 Conclusion 11 Reference 13 Bibliography 17 Review of aerospace Economical History The aerospace industry is among the top manufacturing industries in the world in terms of number of employees and output value. By virtue of this aerospace has emerged as the most powerful industry in the world. a. Economic Review of the Industry as a Whole The aerospace industry caters to five main markets- missiles, military aircraft, commercial airliners,...
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Business Plan to create a Maintenance Training in Jakarta
Business Plan to create a Maintenance Training in Jakarta
10 pages (2500 words)
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... MCTP Business Plan for the Establishment of an Asian Aviation Maintenance Training Center in Jakarta, Indonesia Coordinators: ESC – Table of Content Executive Summary This document is a business plan which includes the feasibility study and project outline that provides information about the creation of the Asian Aviation Academy in Jakarata, Indonesia. Jakarta happens to be a central location in the Asian-Pacific Rim. And hence, it can be a good point for the training of aviation maintenance staff members. The Asian Aviation Academy is part of a global network of training centers for the training of personnel in airline maintenance and ab inhitio training services for Aviation staff members in...
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Strategic Analysis & Planning 2
Strategic Analysis & Planning 2
12 pages (3000 words)
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... strategic analysis: British Airways BY YOU YOUR SCHOOL INFO HERE HERE TABLE OF CONTENTS Introduction 2. British Airway’s strategic position 3. Resource audit 4. Value systems analysis 5. BCG Matrix analysis 6. Directions for future strategic growth and recommendations 7. Conclusion Critical strategic analysis: British Airways 1. Introduction British Airways (BA) operates within a dynamic and highly competitive market environment (British Airways 2009). The company competes with Virgin Atlantic, Qantas, Air France-KLM and Cathay Pacific, whilst also facing stiff competition from budget and no-frills airlines such as RyanAir and EasyJet. Whilst BA currently sustains over 150 destinations, both short- a...
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Marketing Assignment - The purpose of this report is to apply your knowledge of marketing to Virgin. Your report should explain the concepts of marketing and illustrate segmentation, targeting and positioning using one of their products. Finally, you w
Marketing Assignment - The purpose of this report is to apply your knowledge of marketing to Virgin. Your report should explain the concepts of marketing and illustrate segmentation, targeting and positioning using one of their products. Finally, you w
12 pages (3000 words)
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... Business Management Module Marketing Assignment user 1a. Compare alternative definitions of marketing. You should use the key words from the definitions to formulate your own definition. Marketing as defined by different sources; The management process responsible for identifying, anticipating and satisfying customer requirements profitably- The Chartered Institute of Marketing Satisfying needs and wants through an exchange process-Philip Kotler ‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’-Kotler 1991 So conclusively marketing can be defined as a core management p...
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Project 2
Project 2
7 pages (1750 words)
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... Relationship between Knowledge Management, Organizational Trust, Creativity and Innovation Sultan Alhammadi H00086838 ITEC-N415 Applied ResearchSkills John Politis Dubai Mens college 2014 Table of Contents 1.0 Executive Summery 4 2.0 Introduction 5 3.0 Knowledge Management Behaviors 6 3.1 Knowledge Management 6 3.2 Knowledge Acquisition 6 3.3 Knowledge Dissemination 6 3.4 Responsive Knowledge 7 4.0 The Elements of Interpersonal Trust at Work 8 4.1 Trust and Faith in Peers 8 4.2 Faith in Leadership 8 5.0 Knowledge Responsiveness within the Organization 9 5.1 Creativity and Innovation 9 5.2 Productivity 10 6.0 Hypothesis 10 7.0 Methods 10 7.1 Participants 10 7.2 Methods of collecting data 10 7.3 Proce...
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Decision Marking
Decision Marking
10 pages (2500 words)
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... making The aim of this assignment is to critically evaluate and examine the future decisions and the issues which arise in connection with these decisions; it is also essential to evaluate what decisions will be the most beneficial, what factors they will involve and what will be necessary for the decision making process to take place. Identification of the problem As it is known, there is a number of theories relating to the decision making process, but it is better to use the models of soft model decision making, and it will be also essential to point the reasons of choosing this model. The principal issue identified and to be analyzed in the present work is connected with the growth of passenger ...
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Business Strategy in Transport
Business Strategy in Transport
7 pages (1750 words)
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... Strategy in Transport: London, Heathrow Airport to Brussels, National Airport Globalized world asks for nothing but traveling to all parts of the world. Traveling for business meetings, vacations, and other visits have become common in todays globalized for which there are numerous airlines offering their services throughout the year. Air travel facilitates economic growth, tourism, world trade and international investment which is central to globalization taking place in many other industries. IATA forecasts international air travel to grow by five percent per year and number of passengers will double by the year 2010 (http://adg.stanford.edu). Airline industry is increasing in the present booming...
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Analysis on the Organizational Structure of Oman Air
Analysis on the Organizational Structure of Oman Air
13 pages (3250 words)
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... on the Organizational Structure of Oman Air Introduction The Sultanate of Oman’s Civil Aviation founded the Oman Air, which began its operation in 1993. Prior to that event, in the year 1970, the Oman International Services was inaugurated. It was followed by the establishment of Oman Aviation services on 1981 with an aim to expand its services offered to other airlines such as in cargo handling and ground handling. With the operation of Oman Air, this company was responsible for creating a traffic hub in Muscat, which led to the growth of the tourism industry, commercial, and industrial. The company first offered direct flights in Colombo and Dubai, then succeeded by Trivandum, Kuwait, Karachi, and ...
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STRATEGIC SUPPLY MANAGEMENT
STRATEGIC SUPPLY MANAGEMENT
16 pages (4000 words)
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... Strategic Supply Chain Management at Emirates Airline AFFILIATION: Executive Summary As the developments take place at a continuous pace within the business environment, it is crucial for the organisations to remain well-informed about the latest changes within their respective sectors. The newest trend in the industries is creation of strategic SCM framework which will allow the companies to compete with their rivals on the basis of efficient resource allocation framework. Emirates Airline has been leading the aviation industry by developing its competence on highly efficient SCM framework. The corporation has even created Emirates Engineering department for its strategic SCM structure so that this ...
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Research Proposal: How does Cathay Pacific Airways survive in the competitive global market
Research Proposal: How does Cathay Pacific Airways survive in the competitive global market
8 pages (2000 words) , Download 2
... year Research Proposal: How does Cathay Pacific Airways survive in the competitive global market? Introduction: Cathay Pacific Airways is a one of the Hong-Kong based airline industry that has a wide-ranging system of flights to more than 90 destinations all around the earth. It is also consider d as one of the highest and most regarded Airline industry in the Asia. The business was established in Hong Kong in 1946. The business since then has carried on building up Hong Kong’s airline business and supported the position of the Hong Kong as a main transportation service centre in the area. “Through its subsidiaries the Company is also engaged in other related areas, including airline catering,...
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Tourism Industry Case Study
Tourism Industry Case Study
26 pages (6500 words)
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... ABC No. 12345 TUI CASE STUDY XYZ of LMN Department of Business Administration 21 November, 2009 Table of Contents Contents Page No Abstract 04 CHAPTER 1: TUI: An Introduction 05 1.1 TUI History 05 1.2 Introduction 05 1.2.1 Headquarters and Website 05 1.2.2 Field of Operations 05 1.2.3 Areas of Operations 05 1.2.4 TUI Hotels, Airlines and Shipping 06 1.2.5 Key Statistics 06 CHAPTER 2: ENVIRONMENTAL ANALYSIS WITH RESPECT TO TUI 07 2.1 TUI: Environmental Protection Strategy 08 2.2 PEST Analysis 08 2.2.1 Political Factors 08 2.2.2 Economic Factors 09 2.2.3 Social Factors ...
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Inancial assessment of Cathay Pacific
Inancial assessment of Cathay Pacific
12 pages (3000 words)
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... Business Management Table of Contents Introduction 3 Company Overview 4 Global Economic Climate of the Airline Industry 4 Financial assessment of Cathay Pacific within the Context of Prevailing Global Economic Climate 5 Calculations 5 Analysis 10 Profitability ratio 10 Company’s liquidity 11 Working Capital 12 Financial ratio 12 Investor ratio 13 Further financial Analysis 15 Recruitment, Selection and Retention Plan of Cathay Pacific 20 Recruitment Plan 21 Selection Plan 22 Retention Plan 23 Conclusion 24 References 25 Bibliography 27 Introduction Business management is fundamentally regarded as a particular form of science that is principally concerned with the evaluation of the profit-oriented...
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Future Travel Trends Between Different Countries
Future Travel Trends Between Different Countries
10 pages (2500 words)
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... travel trends between different countries (2005-2025) Globalization coupled with increasing urbanization and liberalization in developing countries will go a long way in determining the shape of the future network. Following is a brief insight into the predicted trends of travel, region wise: ASIA: Growth potential for the intra Asian market is enormous. The pace of expansion however will depend on the pace of deregulation in the emerging Asian economies. The ASEAN is expected to open skies in 2008.Estimates suggest, that a fully liberalized Asian market could initiate 1600 LCC routes. India and China remain the largest submarkets registering 12.3% and 8.2% growth rates respectively.Intra regional t...
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Air Astana and Alliances
Air Astana and Alliances
59 pages (14750 words)
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... Air Astana and Alliances Table of Contents 5 Chapter Introduction 6 1 Background of the Study 6 2 Objectives of the Study 12 3 Research Question 13 1.4 Significance of the Research 13 1.5 Research Structure 14 Chapter 2: Literature Review 15 2.1 Overview of the Global airline industry 15 2.2 Overview of the airline industry in UK 23 2.3 Overview of the airline industry in Kazakhstan 24 2.4 Overview of the Air Astana 24 Chapter 3: Environmental Analysis 27 3.1 SWOT Analysis 27 Strengths 28 Weaknesses 29 Opportunities 30 Threats 30 3.2 Porter’s five forces analysis 31 Chapter 4: Research Methodology 32 Secondary Research Methodology 32 Primary Research Methodology 36 Case Study Based Research...
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Easy Jet And The Recession
Easy Jet And The Recession
9 pages (2250 words)
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... Easy jet and the recession Contents 0 Introduction 3 2.0 The Organisation 5 3.0 The Challenge 7 4.0 Recommendation 9 5.0 Conclusion 10 Reference 11 Bibliography 12 1.0 Introduction One of the most important human activities is managing. Management is defined as the art, science of achieving the goals through people. Mangers supervises management and thus it can be interpreted that management means “looking over” which means to make sure that people do what they are supposed to do (Manjunath, 2011, p.2). Therefore mangers in organisation are expected to ensure productivity. Theories are termed as perspectives through which people can make sense of global experiences (Stoner, et al. 1995, p. 31). Thus ...
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International Services Marketing: Emirates Airlines
International Services Marketing: Emirates Airlines
12 pages (3000 words)
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... Services Marketing: Emirates Airlines Table of Contents International Services Marketing: Emirates Airlines Table of Contents 2 Introduction- About the Company 4 SWOT Analysis 4 Value Chain Model 5 Value Drivers 6 Porter’s Five Forces Model 10 Porter’s Diamond Model 11 Factor Input Conditions 12 Demand Conditions 12 Firm Strategy and Rivalry 12 Related and Supporting Industries 13 Analytical tools of Emirates 13 8 S Framework 13 Product 13 Price 14 Place 14 Promotions 14 People 14 Process 14 Physical Evidence 15 Productivity & Control 15 GAP Model 15 SERVQUAL Model 16 Reliability 16 Tangibility 17 Responsiveness 17 Assurance 17 Empathy 17 Conclusion & Recommendations 17 References 19 Introduction-...
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Examine the different internationalisation strategies BA can pursue in order to expand in India stating their advantages and shortcomings. In addition, evaluate the cultural and sociological impact that such an expansion can have for people who live in th
Examine the different internationalisation strategies BA can pursue in order to expand in India stating their advantages and shortcomings. In addition, evaluate the cultural and sociological impact that such an expansion can have for people who live in th
8 pages (2000 words)
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... Airways; Internationalisation strategies Table of contents Page Number Abstract--------------------------------------------------------------------------------------------------------2 Introduction----------------------------------------------------------------------------------------------------3 Internationalisation Strategies which are feasible to the British Airways-----------------------------3 Differentiation Strategy--------------------------------------------------------------------------------------4 The entry modes-----------------------------------------------------------------------------------------------5 Waterfall Strategy--------------...
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E-Business - Qatar Airways (3)
E-Business - Qatar Airways (3)
10 pages (2500 words)
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... Airways A review of use of internet technologies by the organization towards furthering its e-business Executive Summary Qatar Airways has introduced Oracle e-business Suite and revenue management systems to reduce its overheads and also accurately target the potential class of fliers. It has set up new partnerships with travel agents by making online offers to them and arranging for their online training. Application of Porter’s ‘five point analysis’ in this regard generates a clear picture of the business scenario where one finds that the company has efficiently managed the supplier perspective and is well equipped to tackle pressure from buyers while remaining reasonably insulated from threat of...
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Civil Aerospace Market
Civil Aerospace Market
6 pages (1500 words)
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... Aerospace Market, in the Aircraft Construction Industry Answer The civil aerospace market in the aircraft construction industry is mainly dotted by two giant manufacturers Airbus and Boeings. Though there are couple of others around the world, but those are concerned with satisfying the local needs within their own pockets of influence, while the majority stake in the international market is held by Airbus and Boeings. Out of these two as well, Boeings is the market leader in almost all types of aircrafts closely followed by the EADS Company Airbus. The 'others' category also includes a number of companies like BAE Systems Plc., Bombardier Inc., Embraer-Empresa Brasileira de Aeronutica S.A., Sextant ...
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Assessment title: Revenue Management, pre-conditions and implementation
Assessment title: Revenue Management, pre-conditions and implementation
12 pages (3000 words)
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... Management, Pre-Conditions and Implementation Table of Contents Introduction 3 Revenue Management Traditional Use-Airline Industry 3 Revenue Management Non-Traditional Use- Restaurant Industry 7 Compare and Contrast the Revenue Management in Airline and Restaurant Industry 12 Conclusion 14 Reference 16 Introduction André Jerenz has identified the revenue management as strategic task and he defined it as “a technique to determine the optimal price of product and services, with the objective top maximize associated expected profits generated by sale” and this process also includes a comprehensive demand forecast using statistical and other relevant mathematical models (Jerenz, 2008, p.6). This paper wi...
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The Potential Contributions of Human Resource
The Potential Contributions of Human Resource
7 pages (1750 words)
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... Practise and Perspectives - MBSP0050 Lecturer: Paul Smith work The Potential Contributions for Human Resource Based on Environmental Analysis in British Airways 2006 Table of Contents I Introduction . 3 II PESTLE analysis 4 III SWOT analysis ... 6 IV The Potential contributions of human resource . 7 V Conclusion .. 8 VI References .. 9 I. Introduction The aviation industry has the highest growth rates of all modes of transport (Whitelegg 2000) and it brings with it major economic and social benefits. Historically global air transport has grown 5% every year since 1980 (BA 2005) and this growth has contributed to the knock on effects being experienced in other indu...
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NAS Airlines Proposed Marketing Strategy
NAS Airlines Proposed Marketing Strategy
3 pages (750 words)
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... FlyNas Analysis of the current situation surrounding FlyNas Flynas is a domestic and internationalairline formerly called Nas Air with its headquarters in Al Salam Centre, Riyadh. Nas Air got licensed from the government in 2006 and started operations in 2007 (Saudi Arabia Tourism Report 5). Nas Air is a subsidiary of National Air Services since it controls 63 percent shares in the company and is one of the low-cost carriers in Riyadh that started domestic flights in February 2007 (Saudi Arabia Tourism Report 9). FlyNas serves an extensive domestic network as well as international destinations in Europe, Asia, and Middle East. The company has the capacity to evolve to a hybrid operation model with...
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Strategy Plan for American Airlines Co
Strategy Plan for American Airlines Co
18 pages (4500 words) , Download 1
... Paper Outline: American Airlines Inc. (AA Introduction American Airlines (AA), a subsidiary of AMR Corporation, is one of the world’s largest scheduled air freight carriers. AA is a major airline of the United States which dominated the domestic market with average daily flights of 3,400 in more than 40 countries. Despite of the global economic crisis, AA remained to be a leader in the airline industry by strengthening their business strategy and deliver quality service to all customers at all points. At the same time, AA takes serious steps toward their business practices responsibility that are focused on the safety and security of their customers as well as their employees, ethical governance,...
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Business strategy in transport
Business strategy in transport
9 pages (2250 words)
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... Strategy In Transport Table of Contents Table of Contents 2 Introduction 3 Critical Analysis of the Business Prospect 4 Business Environment Analysis 9 Conclusion 13 References 14 Bibliography 17 Introduction Deregulation in the European Union (EU) regarding the airline service had lowered the barriers for market entry. The abolition of restrictive air service-related agreements had provided tremendous business opportunity and growth prospect for a number of service providers in the EU region. The EU has around 27 member states which provide massive prospect for especially a new entrant in the market to start airline service. In this context, it can be observed that the economic recession alike many ...
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Can Boeing strategy help in increase the number of upcoming orders
Can Boeing strategy help in increase the number of upcoming orders
6 pages (1500 words) , Download 1
... Can Boeing strategy help in increase the number of upcoming orders? Introduction The topic of the written documentary is associated with regards tostrategy developed and followed by the global airline major, Boeing. The main idea of the written documentary is to focus on identifying and analyzing the strategy of the company in order to attain an increase in the acquisition of new orders for the company. Talking about the company, it can be said that Boeing is one of the global giants in the arena of aerospace sector all over the world. It is a leading manufacturer of various kinds of commercial as well as defence based aircrafts and aviation related equipments and security systems. The company has a ...
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Consumer behaviour
Consumer behaviour
8 pages (2000 words)
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... on the analysis of how external variables are used by marketers to influence Consumer decision making at the various stages of the consumer decision making model. Introduction External variables are factors that affect the successful operations of a business. On many occasions as will be shown in this study, these external behaviors are used by marketers to respond to changes in customers buying decisions, to revert the impact of the economic crisis to consumers; to expand business through the use of internet technology and globalization; and to act in response to government regulations. Discussions about external variables pointed to Wyld’s (2010) assertions that these are the general economic...
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Using secondary research, analyse and evaluate the strategic management in an organisation of your choice from the events or tourism industry:
Using secondary research, analyse and evaluate the strategic management in an organisation of your choice from the events or tourism industry:
14 pages (3500 words)
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... Management in British Airways Introduction British Airways is the largest airway of the United Kingdom and is also considered one of the most prominent airlines of the world. It also operates the maximum number of flights across the Atlantic from Europe. With an outreach to over 130 countries and major cities like London, Paris, Frankfurt, Honk Kong, Singapore and Bangkok, it connects over 550 cities (Evans, et al, 2003). British Airways has a very long history because it began its operations in 1824 when five operates in the United Kingdom merged together and formed what was then known as Imperial Airways. British Airways operates from the two major airports of the United Kingdom, Heathrow and...
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