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... is a motive to increase another's welfare without conscious regard for one's self-interests and is a behavior that benefits others at a personal cost to the behaving individual (Kerr, Godfrey-Smith, & Feldman 2004; Myers 2008). A classic example of altruism that most of us are familiar with is the behavior that the Good Samaritan exemplified in one of the famous parables.
To be able to understand altruism or helping acts, it is very important to know why people help. There are three main perspectives that will explain helping behavior. These are the social-exchange theory, social norms theory, and evolutionary theory.
First, let's consider the social-exchange theory. According to the social-exchang...