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... a Vogue advertisement from a semiotic perspective Monica Purice Final Paper Com 507 295081 Introduction The term semiotics (often also referred to as 'semiology') is derived from the Greek word semeion which means 'sign'. In its core definition, it can be understood as the 'study of sign'. Ferdinand de Saussure (1857-1913), a Swiss linguist, gave the name to the subject when Saussure, was teaching the 'course in general linguistics' in Geneva university. An American, Charles Sanders Peirce (1839-1914) was another key figure who was responsible for the early development of semiotics. According to Peirce, a 'sign' refers to anything that could be used to generate meaning. Saussure, however, gave the...