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... Operations The airline industry faces many financial problems in the current day economic and political climate. The events of 9/11/2001, while more than five years in the past, still cast a shadow over the marketplace for air travel. Subsequent problems in the middle east , together with far greater demand for oil, have led to fuel prices rising sharply. The old airlines, set within what are now inefficient ways are also facing new competitive threats from companies such as JetBlue, SouthWest Airlines and a host of other airline start-ups that have managed to minimize costs (Ben-Yosef, 2005, p. 24).
In recent years the events of 9/11/2001, in which two planes were flown into the World Trade Center,...