... ‘Under Armour’s Strategy in Q1 a. Product line This is an American company founded in 1996 dealing with footwear, apparels and accessories for men, women and children. Categorization of apparels makes them fall into Coldgear, Hotgear and Allseasongear depending on the season of use.Largely it provides players with specially developed wears needed in sporting events. The company has products for all ages with differing specification for men, boys, women and girls categories.
a. Marketing and promotion
The company develops markets and distributes its branded products to sports men and women in USA, Japan, Canada, and UK. In marketing the brands, the company uses many strategies. First, the target to a...