Nobody downloaded yet

Research Proposal What attributes of eco-labels are important to consumers - Essay Example

Comments (0) Cite this document
Eco-labels refers to the seals of approval that products that have minimal impact on the environment are given (Leopold Center & Iowa University Business Analysis Laboratory, 2004). The use of eco-labels continues to gain popularity among manufacturers and consumers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Research Proposal What attributes of eco-labels are important to consumers
Read TextPreview

Extract of sample "Research Proposal What attributes of eco-labels are important to consumers"

Download file to see previous pages This research proposal seeks to ascertain the eco-label attributes that consumers consider important.
Eco-labelling has the fundamentals of information economics written all over it. Eco-labels help consumers in understanding the impact of a product on the environment. They use the information to make a decision on whether to support the product or not (FAO, n.d.). In economics, Stigler portrays information is a valuable resource. For example, a consumer will go around asking for product prices from different sellers. The consumer will continue asking until he or she gets the lowest price. It is apparent that the consumer will not relax until the marginal cost of the product equals the marginal cost of obtaining additional information (FAO, n.d.) Eco-labels provide valuable information on product characteristics, history, and cost, which influences consumer decisions (Delmas & Lessem, 2014).
The level of importance that consumers attach to eco-labelling is high because eco-labels contain information about the product quality (Teisl, Roe, & Hicks, 2002). Research has shown that information of product quality is very difficult to obtain in the marketing compared to information on prices (Leopold Center & Iowa University Business Analysis Laboratory, 2004). Consequently, consumers are willing to pay higher for the information product quality (Loureiro & Lotade, 2005). It helps them avoid purchasing disappointing products. The level of uncertainty that come with product labels can push consumers to prefer information on quality. Therefore, consumers prefer the quality attribute of eco-labels on products (Delmas, 2010).
Eco-labels influence consumer product preferences. A comprehensive theoretical analysis of the economics of analyzes reveals that some consumers will make purchasing decision based on the eco-labels. Typically, consumers make purchase decisions based on product quality and price. In fact, some consumers can purchase products at ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Research Proposal What attributes of eco-labels are important to Essay”, n.d.)
Retrieved from
(Research Proposal What Attributes of Eco-Labels Are Important to Essay)
“Research Proposal What Attributes of Eco-Labels Are Important to Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Research Proposal What attributes of eco-labels are important to consumers

Saudi Consumers Perceptions and Reactions

...of the society. For example, in 2012, $130 million donation was made by Saudi Arabian people in order to support cyclone-hit people in Bangladesh (Nalband and Al-Amri, 2013). Due to integration of Muslim belief system, Saudi Arabian companies might not like to advertise their social & philanthropic activities in the name of CSR in order to create good image among customers (Foreign Affairs, 2009). In such context, the question should not be “whether CSR is important in context to Saudi Arabian companies or not” rather the question should be are these companies ready to segregate CSR from philanthropic activities? It is evident from the above discussion that significant amount confusion exists regarding the meaning of CSR...
14 Pages(3500 words)Research Proposal

Compartive study The effect of online word of mouth versus tradtional word of mouth on saudi consumers purchase decsion : a through popular online retailer rating systems. This continuous and plentiful supply of information is what is beneficial to the consumers and the marketers since it shapes their decision-making on the available products. The word of mouth is an important source of information for household goods since it affects majority of purchase decisions of the customers in various ways (Trusov, Bucklin and Pauwels, 2007). Riegner (2007) claims that main problem with this marketing strategy is that most of the marketers still find it difficult to effectively apply it effectively into their advantage to maximize sales. Word of mouth has been used as a marketing tool for several decades thus realizing great...
10 Pages(2500 words)Research Proposal

Describe how campaigns for public office are organized. Why is it important to secure the undecided voters in a close election In your own estimation what were the significant domestic and foreign policy issues in the 2008 presidential campaign

...successive month and event and even poll. Right now, if you look at the three main tracking polls - Gallup, Hotline, and Rasmussen - they show that between 5 percent and 12 percent of the electorate is undecided,” (Klein, 10/16/08). With the varied rate at which voters fall under decided, as compared to being previously undecided, the importance of placing as many of these voters into the campaign fold, becomes even more essential. The voters after all, are the people that aid a campaign towards a successful conclusion and the more undecided voters there are, the more work needs to be done to win these individuals over. In a current unstable economic environment, as well as fighting two wars in Afghanistan and Iraq...
4 Pages(1000 words)Research Proposal

Relation of Consumers Buying Habits to Marketing Methods the physical sciences Zikmund William G. (1997) has categorized the business research in two ways: Basic Research. Applied Research. The said author explained that the basic research attempts to expand the limits of knowledge and is not directly involved in the solution to a pragmatic problem. The above cited authors illustrate the concept of basic research with following examples: Is executive success correlated with high need for achievement? Are members of highly cohesive work groups more satisfied than members of less cohesive work groups? Do consumers experience cognitive dissonance in low-involvement situations? However, the author agrees with Cooper Donald R. and Schindler Pamela S. in defining Applied...
7 Pages(1750 words)Research Proposal

Are dysfunctional families an important factor in adolescent gang involvement

...indicate that parental abuse can be one of the leading sources of adolescent involvement in gangs (Lucas, 1998). According to Lucas (1998), psychological models tend to offer analytical framework. This is attributed to wider societal influences are significant in explaining the value system of the adolescents who plan to get involved in gangs. Studies show that theoretical tools that are deployed to investigate the reasons why young people join criminal gangs. These tools have the capacity to assess the impact of dysfunctional families among violent adolescents and their families (Beazley, 2000). Family therapy indicates that parental abuse is a strong indicator for family breakdown. Consequently, family breakdown is...
10 Pages(2500 words)Research Proposal


...and perceptions across services and products based on two key factors (Hansen & Christensen, 2004). These factors are the impression they form on product attributes and the credibility of the country of origin of a brand or product (Hansen & Christensen, 2004). The product attributes include value of money and product quality while the credibility of the country of origin of a product is based on the individual’s familiarity of the country of origin of the product. These two factors are responsible for the creation of a favourable perception in a consumer that influences them to purchase and use a particular product or brand. The challenge, however, is the formation of stereotypes...
8 Pages(2000 words)Research Proposal

Marketing Research the same scandal. By accepting, the consumers are made to believe that this has not been happening and that all is being done to get their quality back. Denial and blaming the suppliers for the flaws will not be enough for the consumers. Secondly, the company might be forced to audit the systems internally to ensure that the flawed supplies are identified, now and in the future. This will ensure that the retention of quality promised to the consumer is upheld and that no similar incidence happens. It is important to note that after the scandal, the regulatory authorities will be extra vigilant and ensure that even other attributes of quality and...
8 Pages(2000 words)Research Proposal

Social Marketing-Does the kindly reminder on the package of cigarette can affect the customer buying cigarette

...MINDSPACE is a very influential report meant to serve as a checklist to guide policymakers with the most important behavioral influences (Institute for Government, 2010). MINDSPACE is the acronym that represents the initial letters of these influences i.e. “messenger, incentives, norms, defaults, salience, priming, affect, commitment, and ego” (Michie, Stralen, and West, 2011). However, all important types of intervention are not encompassed by MINDSPACE framework. In addition, the list consists of a combination of delivery modes e.g. stimulus attributes, recipient characteristics, policy strategies, related psychological constructs, and mechanisms of action, which deprives the list of...
8 Pages(2000 words)Research Proposal

The effects of social media on online shopping with especial reference to consumers buying behaviour and demand patterns

...The effects of social media on consumers buying behaviour and demand patterns affiliation The Effects of Social Media on Consumers Buying Behaviour and Demand Patterns Introduction In present times, the internet has delivered online properties to allow individuals connect with themselves, unlike the dead sites on the internet, and thus establish significant relationships within a particular period. These relations can be formed on the basis of business, hobby, among others. Through the online market, an organization can market itself very efficiently without incurring big budgets. By this, the company could experience an increase in demand for their business. Additionally, through the online world, can...
4 Pages(1000 words)Research Proposal

Documentary credit is an important method to effect payment in international sale of goods. Documentary credit differs from other means of payment. Discuss and critically analyse these statements with particular reference to the legal framework or fram

...prepayment of the entire amount of purchase prior to shipment without any assurance of satisfactory performance of the sales contract.5 The legal framework of documentary credit had developed mainly through custom and many of the rules have emerged from the customs of bankers, exporters and importers, shipping and insurance industries involved in international trade.6 The customs are embodied in Uniform Customs and Practice for Documentary Credits (UCP) rules developed by the International Chamber of Commerce (ICC), the Uniform Rules for Contract Guarantees (URCG), and Uniform Rules for Demand Guarantees (URDG) and the International Standby Practices (ISP98). The current UCP 600 rules outlines that rules are binding on...
8 Pages(2000 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Research Proposal What attributes of eco-labels are important to consumers for FREE!

Contact Us