Environmental Influences - Essay Example

This is ideal for any type of company except for those who target the older population. However, in Germany, the birth and death rates are decreasing, which increases the threat of an aging population. This may also affect the marketing in the country. Social and cultural factors influence the consumer's behavior to a g. For example, in Germany, the most spoken language is German and no other language is preferred (German Culture, 2008). This factor may affect the approach that organizations use in order to market their goods and services.

The social structure also determines the marketing strategy in a country. For example, a company producing luxury goods needs to know the size of its potential customer base. The social structure in the country they are operating in will influence this. If the country has a low percentage of people in high-class society, this country might not be the most ideal place for this company to launch this product. Germany is a modern and cosmopolitan country and the majority of the population lives in the middle class.

This may be considered by companies while marketing their products. Political and Legal The Political and Legal factors of a country determine the marketing to a great extent. The company needs to know if there are any regulations set on the production and marketing of any type of goods. For example, in Muslim countries such as Pakistan, alcoholic drinks are not allowed to be marketed. These factors affect the marketing of goods and services in a country. Also, there are laws set by government and consumer protection agencies regarding the methods of advertising.

These will also affect the marketing strategy of an organization. There are no legal or political factors in Germany that will greatly influence marketing there. The political conditions are stable and there are no such legal requirements that hinder marketing in any manner. Production and marketing of all types of goods and services are promoted there.