Media Broadcasting Sustainability - Essay Example

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The article titled as ‘From Selling Soap to Selling Sustainability: Social Marketing’ by Jonah Sachs and Susan Finkelpearl stresses on the fact that in the US, business entities have adopted different marketing approaches, which commonly include fact-based approaches, identity-based approaches, story-based approaches and thrift-based values in order to attract consumers and improve sales…
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Media Broadcasting Sustainability
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Download file to see previous pages According to Sachs and Finkelpearl, the marketing operations have also been identified to be playing an effective role in the development of businesses and other corporate entities. In this respect, business entities, with the assistance of social marketing, have assisted in changing the behavior along with cultural values as observed in the society. Respectively, social marketing have assisted business entities in developing better communities and societies focusing on the aim of addressing to the issues in relation to environmental sustainability (Sachs and Finkelpearl, “From Selling Soap to Selling Sustainability: Social Marketing”). Again, in the second article titled ‘Media Literacy, Citizenship, and Sustainability’ by Robin Andersen and Pamela Miller, emphasis has been laid on the trend, which implies that different business organizations have adopted various marketing strategies with the aim of ensuring that the products are marketed effectively in local, national as well as international markets in today’s contemporary era. Contextually, the importance of visual advertisements has been recognized to play a major role in attracting consumers towards a product. There are different media technologies, which include televisions, internets and magazines among others that have assisted in influencing the consumer culture to a substantial extent. In this regard, the article illustrates that the Diesel Company has used different media technologies in promoting its products through visual messages. Thus, media technologies have assisted the company to perform in a sustainable manner. In this regard, media literacy and education is important in the present business scenario to develop better creative as well as innovative ads and facilitate an effective bondage with different cultures and peoples. Media literacy will also facilitate consumers in having a better understanding and information in relation to factors accountable for climate change along with other awareness programs. Contextually, media literacy has also been argued as essential to develop a better sustainability along with citizenship on a global context in this article (Andersen and Miller, “Media Literacy, Citizenship, and Sustainability”). In the third article titled, ‘Music: Using Education and Entertainment to Motivate Change’ by Amy Han, arguments have been centered to the notion that music from traditional era till the present day context has been used as an effective role in developing better connection amid people. It also assists in developing the spiritual aspects of people in an entertaining manner. The article further argues that in the present digital age, media technologies, which include ‘social networking sites’ such as Facebook and Twitter among others are used to preserve music and also share it within the social circle irrespective of geographical and political limits. Music is used in education with the intention of developing cognitive skills and self-awareness along with self-confidence skills amid individuals. Music is also recognized to influence the moral character of an individual. Music education also assists individuals in having a better understanding of environment and its sustainability. In this regard, the article denotes that music has been used in different festivals and entertainment events. These events are organized and educate people about the way of minimizing waste and preserving the natural beauty (Han, “Music: Using Education and Entertainment to Motivate Change”). PART II The articles summarized in the discussion of part ...Download file to see next pagesRead More
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