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Communication - Essay Example

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Name Professor Course Name Date Disaster communication strategy Over the recent past, correspondence in disaster control and preparedness has significant roles in dealing with calamities. Plans of action put into place to react to calamities or catastrophes are dependent on apt and precise propagation of facts and data to individuals, communities, as well as to people in leadership positions…
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Download file to see previous pages It is therefore important to effectively correspond to all stakeholders on appropriate strategies and objectives for calamity control procedures. This paper describes the five critical assumptions of an effective disaster communication strategy. To understand the five critical assumptions of an effective disaster communication strategy, it is important to posit that these strategies are based on the divergent stages of an effective calamity management procedure. Disaster management is categorized into various stages i.e. mitigation, preparedness, responses, and recovery stages. Consequently, a useful calamity communication plan of action has five basic postulations. According to Haddow, Bullock and Coppola, these include “customer focus, leadership commitment, inclusion of communication in planning and operations, good information, and media partnership” (134). Customer focus Studies done in the past have elucidated the fact that an effective disaster control structure is ought to focus on the consumer. In other words, the first priority should be to benefit the consumer. According to Haddow, Bullock and Coppola, an efficient disaster control structure considers the requirements and desires of the consumer and necessitates all stakeholders to be alert, quick to respond, and instructive. It is of significance to consider the fact that the consumers of a disaster control procedure are varied and may comprise workers or employees from international organizations, national institutions, governments, as well as a number of additional stakeholders associated with calamity control. It may also comprise o local individuals. Available sources posit that information relayed to each of the consumers affected must be on the basis of individual or institutional requirements (135). Leadership commitment According to Haddow, Bullock and Coppola, the initial stages a successful disaster control plan of action is established or instituted in participation and involvement of the individuals involved in decision making within the body or institution involved in the process. Decision makers in the body conducting the operation must be loyal in terms of giving out and publicizing facts associated with the impending calamity. It is also important to involve decision makers in other related bodies and stakeholders as well as the local leaders in propagating all the facts of the calamity. This is attributed to the fact that articulate discharge of the relevant and useful facts regarding an impending calamity is important and hence individuals with necessary communication skills such as local leaders of the involved body are ought to be involved (135). Decision makers in a calamity situation are also ought to candidly encourage, approve, and support effective sharing and exchange of facts and information among all the stakeholders. Preparation and implementation It is also of importance to posit that dedication and loyalty of decision makers in disaster correspondence in relation to forecasting, preparation, and necessary procedures is critical. An expert in correspondence matters should therefore be involved and be incorporated or integrated in the decision-making group. Discharge of relevant information and facts of an impending calamity as well as other plans of actions geared towards mitigations procedures has been made less complicated by the use ...Download file to see next pagesRead More
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