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2052: Meeting the Challenge of Sustainable Business - Essay Example

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The year 2052 is the target year for Air Fantasy that will start operations in that year. Air Fantasy will be located in France, my home country. This paper will focus on the airline and global forecast for the next forty years …
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2052: Meeting the Challenge of Sustainable Business
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Download file to see previous pages The Aviation Industry has made tremendous progress over the past decades, which have had a great impact on air travel. This makes it paramount to set a future agenda that will be anchored in a better educated, comfortable, more prosperous and a better-informed company – Air Fantasy. The aviation industry has reached an evolutionary crossroad and has to choose among a great storm of deepening crises due to economic meltdown, jet fuel and pollution to the environment that is progressive and expanding prospects of unprecedented opportunities (Wankel and Stoner, 2009, p. 23). At Air Fantasy, we plan to purchase the latest and new Airbus A330s, which are more fuel-efficient since they consume very low amounts of fuel. This will also reduce carbon emissions. Air Fantasy will also buy commercial and car fleets for its ground services, which will be more fuel efficient to enable it become a leader in sustainable aviation. Viewed from the past perspective, current aviation crises portend a more uncertain future. When viewed as a transformative opportunity to break from the outdated values, institutions and ideas, the aviation crises present essential conditions that lead to a rapid shift to sophisticated, prosperous and sustainable days ahead for the aviation industry and in particular, Air Fantasy. ...
The genesis of the climate change crises that are being witnessed across the globe rests on ancient theoretical values, concepts and institutions. The solution is in the generation of a new body of knowledge that is designed for the radically different challenges of the 21st century, commitment to values that are progressive which include corporate governance and an economic solution worldwide in order to exploit the well-being and welfare of all, and enterprise of more effective aviation companies (Roberts, 1995, p. 7). This will create employment opportunities for the people of France in general. Air Fantasy will use bio-fuels to achieve its sustainable goals. Bio-fuels are lesser pollutants and the CO2 emissions are very low compared to other fuels. This will evidently reduce the green house gas emissions thus making the aviation industry a cleaner, more profitable industry. Bio-fuels will also reduce Air Fantasy’s reliance on oil, which is vulnerable to high global oil prices. This will make Air Fantasy less susceptible to fuel price volatility. There is a tremendous understanding and consent pertaining to the desired ideal aviation industry. This ensures an interconnected industry, which includes all the stakeholders. Consultations among all the players enables the industry to overcome its current challenges which include the Euro crisis and an economic meltdown, an aviation industry which manages the numerous resources opportunities are available in the country as a centre for flight interconnections and also an economic hub for Europe. This enables an equitable industry, which operates sustainably and is in a better today to overcome the two major ...Download file to see next pagesRead More
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