StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Operations Management: Easy Jet's Capacity Management - Essay Example

Comments (0) Cite this document
Summary
Contents Contents 1 Capacity management in Easy Jet Airline 3 Executive Summary: 3 Academic theories on capacity management 3 Application of theoretical concepts on easy jet 6 Capacity Management: 7 Easy Jet’s Current Capacity: 7 Capacity Planning: 7 Forecast Demand: 8 Demand Variations: 8 Issues: 8 Reconcile Capacity and Demand: 8 Last Minute Cancellation: 9 Solutions: 9 Over Booking: 9 On the Spot Resale: 9 Issues: 9 Off Season Low Demand: 9 Solutions: 10 Rewards in Off Season: (Kim, Shi, Srinivasan, 2004) 10 Issues: 10 Business Class contradicts with low cost focused strategy: 10 Solutions: 10 Business plus Card Offer 10 Issues: 10 Business trips (Easy Jet plus Booking) are more profitab…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Operations Management: Easy Jets Capacity Management
Read TextPreview

Extract of sample "Operations Management: Easy Jet's Capacity Management"

Download file to see previous pages Easy Jet is a United Kingdom based airline that started with the cost focus strategy. Although the airline started on a small scale but due to its dynamic model of offering such low fares that travelling has now become easily reachable for all classes who earlier could not find it affordable at all to travel in a plane. The report starts with theoretical literature review conducted in previous years on capacity management in airline industry by various scholars. Later those theoretical concepts were applied on the Easy Jet. Certain issues faced by easy jet were discussed and solutions that they followed to solve the problems. The report ends with few recommendations. Academic theories on capacity management “Capacity management is the ability to balance demand from customers and the capability of the service system to satisfy demand”. (Armistead and Clard, 1994, p. 6) Dana, Orlov (2008) sheds light on importance of demand shifting. The paper states that in business which does not charge all the customers equally should make use of demand shifting. Demand shifting is highly supported if the database of the customers is maintained. If demand is forecasted and in times of high demand all those passengers who prefer lower fares are given the option to shift their trips in seasons of lower demand. This is only possible if proper database of the customers are maintained and records are kept. All those customers who are particular in terms of time and even are willing to pay more to reach on time should be given preference in times of peak season. Shumski, Zhang (2008) states that capacity should be allocated before time after demand is forecasted. And in the case where capacity is exhausted, substitute capacity should be provided. It further adds that demand should not go unmet. The company can provide a better place to the customer. The company should also make sure that a very high class product is not provided to the low class customer. The paper further adds that the company should always ration some capacity to the high profile regular customers so that their demands should not go unmet in any circumstances no matter how late it arrives. Wang, Sun state that profit maximization is only possible if the appropriate product is provided to the right customer at the most appropriate price, no matter whatever the circumstances may be. This can also be known as revenue management. This negates charging of uniform price to all the customers and supports the strategy that every customer should be charged according the value the customer holds or should be charged as much as he or she is willing to pay. In order to maximize the revenues the businesses should allocate the capacity in advance so that any opportunity to satisfy the need of high class customer that might come any time should not go wasted. Curry, (1990) stated Capacities should be ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Operations Management: Easy Jet's Capacity Management Essay”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1423038-operations-management-easy-jet-s-capacity
(Operations Management: Easy Jet'S Capacity Management Essay)
https://studentshare.org/environmental-studies/1423038-operations-management-easy-jet-s-capacity.
“Operations Management: Easy Jet'S Capacity Management Essay”, n.d. https://studentshare.org/environmental-studies/1423038-operations-management-easy-jet-s-capacity.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Operations Management: Easy Jet's Capacity Management

Global Challenges for Business Management and Leadership

This section aims at understanding the challenges faced by the United Nations due to political conflicts. In the summer of 2007, an issue in the Politically Speaking, the DPA had highlighted the increased focus on the conflict meditation. This report had also highlighted the interview with the Under-Secretary-General for political affairs. In the interview, he defended the UN against all the criticism and he also highlighted the need for finding political solutions for issues around the world. The interview also highlighted the importance of results to show the effective working of the UN. This interview also highlighted and urged critics to look at the positive along with the negatives of the UN. “The UN has knowledgeable a...
7 Pages(1750 words)Research Proposal

Customer Relationship Management

 Consumers started looking for variety and lower prices. Through the use of technology, such customer tradeoff against variety and prices is not necessary. The US life insurance industry is large, mature and dominated by a number of large companies and this industry has been one of the early adopters of computer technology (Subramanian & Chatterjee, 2007). The advent of the CRM systems changed the landscape of the insurance industry.

The health insurance organizations use CRM to prepare health proposals and process applications in a much faster and accurate way. The organizations are better able to understand the needs and habits of the customer and provide more efficient service. Companies are able to integrat...
9 Pages(2250 words)Case Study

Diversity Management in Organisations

... column. Superior staff’s as well as clientele satisfaction results in increased productivity. Diversity goes ahead of worker’s equity to cultivate office surroundings that values the dissimilarities and capitalizes on the latent of all workers, one that encourages worker’s inventiveness and innovativeness. (POLLITT, David, 2006) Diversity management enable individuals to act upon up to their utmost potential as it emphasizes on modifying the company‘s ethnicity and infrastructure so that people may attain the peak output efficiency feasible. Efficiently administration of diversity manoeuvres the “operating overheads and workforce attitudes, recruitment of human resources, sales and market share, creativity and innovation, group problem...
6 Pages(1500 words)Case Study

Active Directory - Security, User, and Resource Management

Administrators make use of group policies to launch principles for desktop predilections and software. For many corporate information technology groups, concurrence with group policies to identify what software should be presented to each category of user, even without human intervention installing it on demand from a corporate server (Silberschatz, Galvin, & Gagine 2002. P. 838). The capability of the AD was introduced in the year 1999, its initial release was with the MS Windows 2000 Server Ed., additionally personalized to spread out functionality, security parameters and build up administration in MS Win Server 2003. The most recent better facilities and efficient edition of the AD are introduced in the Windows Server 2008...
6 Pages(1500 words)Report

The Management, Leadership and Teamwork Competencies Required by a Small Business Owner

On the other hand organizational leadership is defined as the ability based on the specific skill of an individual to lead his/her subordinates in a manner that pre-planned organizational goals could be achieved within the defined time-frame.

According to Burns (1978) and Bass (1985), transformational leadership has a set of category constructs such as values, morals, farsightedness, long term goals, principles, acute awareness about the dividing line between causes and symptoms, mission statements, strategic perspectives, and human resources. Similarly, they identify a set of category constructs in the transactional leadership also. For instance concentration on the task at hand, short term goals and tactics, confusion co...
6 Pages(1500 words)Coursework

Management: Social Responsibility and Ethics

When we speak about business management, most people talk about the core business functions like strategies, products, training & development, management of various departments of the business like marketing, production, planning, etc. Social responsibilities and business ethics are the least communicated topics in the business community because of the least preference given to the non-productive sectors by organizations. Most of the greedy organizations spent millions on the research and development for improving their competitive power in the business world, but they often keep a blind eye towards their responsibility towards ensuring proper ethical standards in their business activities. Organizations that underestimate the...
6 Pages(1500 words)Coursework

Information Security Management

Security is a group of activities that include the policies, measures, and actions which are utilized to stop unlawful access or alteration, theft, and physical damage to information or computer. Security can be supported by an assortment of techniques and tools to safeguard computer hardware, software communications networks, and data (Laudon & Laudon, 1999, p. 502). In the modern age of information technology, there are many threats happened for organizational information. We need a security model that has the ability to manage and secure our information reserves. Technical administrative safety /security measures like security plans, actions and techniques are the main practices for the organizational information security m...
10 Pages(2500 words)Research Paper

Structure of the Educational System in Morocco and Its Capacity for Addressing the Needs of the Hospitality Industry

It is expected that the development of the tourism sector will assist in providing employment to the young and a valued source of income for the nation.

The tourism sector in Morocco has presented a strong growth of 6%, compared to a world average of 1.6% within the last decade (Alkhatib, 2008, Pp. 2). However, the tourism sector in Morocco must compete with other regional attractions, including those that are found in Egypt, which presented a growth rate of 20.6% for its tourism sector within the same period. The Vision 2010 strategy developed by the government in Morocco in the year 2001 in concert with the private sector targets attracting 10 million tourists compared to the 4.4 million in the year 2001 to generate...
15 Pages(3750 words)Research Proposal

Self Assessment: Conflict Management Style

The assessment also indicated that second to collaborating attitude, I also tend to compromise just to be at peace with the conflict arising and be over it after knowing I had done everything I am supposed to do.

The results of the assessment did not surprise me a bit. And I should say I couldn’t agree more. When presented with random situations that may arise in conflicting ideas or viewpoints, I can say that I am the type of person who approaches issues emphasizing systematic approaches. I usually hear both sides of the discussion and evaluate the issue before I make my own judgment. I am not easily swayed with other people’s opinions even when a lot of them think in the opposite way that I do. When making...
7 Pages(1750 words)Essay

Management Theory and Practice in the Early Childhood Education Industry

As pointed out in a study by Osgood and Halsall (2007) where they carried out research to examine the position of women in leadership or management positions, a “glass ceiling” exists for women in the academic setting, which could significantly impair motivation. Since many of the individuals employed in the early education sector are women, addressing this issue is even more important because these individuals are faced with the difficult task of shaping young minds while also dealing with the problems associated with the actual physical care of very young children. The quality of professionals in this sector is vital because it impacts the growth and development of the children that they care for. The degree of invol...
6 Pages(1500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Operations Management: Easy Jet's Capacity Management for FREE!

Contact Us