Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Media Culture and Society - Essay Example

Comments (0) Cite this document
Public broadcasters have a unique responsibility to the public. They must provide quality content in order to enhance the cultural and political dialogue. They must ensure that their content is neither too narrow in its appeal nor too broad. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Media Culture and Society
Read TextPreview

Extract of sample "Media Culture and Society"

Download file to see previous pages Matthew Arnold once fought to ensure that the cultural life of a nation should be available to all, not merely the rich in their fancy salons, and the BBC has in part been part of that mission. But the issue of balance is a tricky one as Scannell discusses in his article on the BBC. How far should the BBC go in appealing to the public? How much should the public pay? These are difficult issues that will be explored in the court of this paper.
In the course of his article on the subject Paddy Scannell discusses the BBC's monopoly on public broadcasting, its history, and its responsibility to the public. The basic premise behind state control of broadcasters is that these organizations are simply too important to be left to their own devices (Scannell, p4). The government needs to control them because politically and culturally they have a real power over peoples lives. They project into peoples' homes any number of stories, news items, and current events. They can also project into homes negative ideas that may lead to negative consequences. Such was the thinking in the early days of the BBC. Broadcasting should be controlled by those who know best.
And yet a number of people resent the extreme control that the government possesses over broadcasting, and this led to an eventual liberalization. Rather than having the BBC be funded out of general revenue, it would be done so by subscription. The TV license fiasco is behind much of this problem. Unmarked vans drive up and down the streets of Britain seeking to detect unlicensed televisions (TV Vans). To American eyes, this is something out of North Korea. To Britons, it is part of the history of the BBC. For many years, commercial television was seen as an unalloyed bad. When new channels were being auctioned off, they were given to the BBC, because “[i]n short, commercial television was regarded as failing to live up to its responsibilities as a public service. It was not fit, in its present form, to extend its activities, and the plum that the committee had on offer—a third television channel—was unhesitatingly awarded to the BBC” (Scannell, p9). Nevertheless, as Scannell argues, if a public broadcaster can create the right kind of show it can help to establish an enlightened democracy (Scannell, p5). This is part of the duty and challenge of public television. It can help to shape the minds of citizens and instill the best kind of virtues. Indeed, this is why many people support public television. But when they see shows such as Eastenders and the Weakest Link on their public television channels they wonder why they have to pay for them. This is part of the challenge of public television: not all tastes are alike. Eastenders in particular has come in for a great deal of criticism over the years. This soap opera which takes place in a fictional neighbourhood in London has been on the air for decades and has long been one of the most popular shows on the BBC. Eastenders is a show that presents working class life in Britain. There are some who argue that this is within the mandate of a public broadcaster and that those who oppose such shows are being elitist. The mandate of a public broadcaster is to appeal to all segments of the population. Not every show can be like Masterpiece Theatre or a high-level ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Media Culture and Society Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from
(Media Culture and Society Essay Example | Topics and Well Written Essays - 1000 Words)
“Media Culture and Society Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Media Culture and Society

Global Culture on Fast Track

Lifestyles are changing fast to invite international practices. Youths in large numbers are instrumental to change to live in a free environment. They are resisting ‘no change’ attitude and fighting for the new environment where they can express freely what think right to make a modern culture. The change is undergoing automatically and being accepted by most of the resistant quarters.

Globalization does not create a common culture, values, attitude or beliefs as mentioned above. It gives way to a single arena in which people of different cultures interact and present their values for comparisons, analysis, acceptance or rejection on certain standard yardsticks. This is the internationalist version of global...
6 Pages(1500 words)Essay

Police and Society: Post 9/11

The paper then takes note of a number of initiatives that have attempted to combine local policing with intelligence work. This shift from crime-prevention to counter-terrorism has had a profound effect upon these local law enforcement divisions; lack of proper funding has also undermined these projects, leaving local officers with the ability to prevent terrorists, but either lacking in resources or risking becoming dependant upon intelligence divisions. The paper will then turn to a consideration of two local communities, Dearborn, Michigan, and Las Vegas, Nevada, that have been involved in these initiatives, and considers the impact of counter-terrorism policing upon the wider local law enforcement of the region.

12 Pages(3000 words)Case Study

Consumer Culture and Lifestyles

To the business managers, it makes more business sense to design particular products and services according to particular lifestyles and preferences.
A lifestyle connotes a particular form of individuality, self-consciousness, and self-expression. The bodies, speeches, clothes, eating and drinking preferences, leisure pastimes, cars, homes’, choice of holidays, among others, are all regarded as pointers of individuals’ sense of style and taste (Featherstone, 2003). In other words, these are the individuals’ lifestyles. Companies around the world are utilizing the concept of individuality and lifestyle to build product brands that appeal to particular age groups. This has been necessitated by market segmentat...
11 Pages(2750 words)Assignment

The Effect of Mass Media on Latinos' Self Image

The willful perversion of facts relating to the representation of Latinos in the U.S. media is disgraceful, inconsiderate and extremely misleading and hence calls for immediate attention to prevent the degradation of a particular section of the society since their depiction and imagery in mass media plays a significant role in shaping their social identity and governs their self-esteem. Television and films both being dominant forms of media persistently depict racial stereotypes which are largely false representations of the
According to U.S. Census (2000), Latinos are the fastest-growing ethnic communities in the United States constituting almost 12.5% of the population of which merely 3 – 4% of the Latino population...
7 Pages(1750 words)Term Paper

How Does the US Media Effects Evolve in Singapores Current Media

Lewis and Slade (2000, p. 223) in their critical evaluation of the effects of media communication on the audience argue that media effect is achieved incongruent with social context. Their study recounts the experiment on the influence of television on identity in Singapore indicates that US social values and Singaporean values greatly differ from each other. The sharp differences in program content have a negative influence on the audience because Chinese raised Singaporeans value marriage, social values, and collectivism whereas US social culture involves career, family and the struggle to balance the two. Therefore the question of US media's influence to destabilize Singaporean national identity is limited. This view is emphasi...
6 Pages(1500 words)Assignment

The Evolution of Public Media

To instigate one to a category can now just as easily break out into a full-on discussion that may exhaust time and brain cells and yet still remain undefined.
In so much so that censorship and other restrictions, imposed by governments, critiques, audiences and other artists may condone a certain message of restraint that could bring about a new sense or in some cases lack thereof of artistic freedom. It is no longer a matter of identifying the genre and then moving along with the idea. Today’s global world will continue to embark and expand to involve all who are part of this world to be within the grasp of criticism or acclaim.
This categorizing and boxing up is now becoming obsolete as more and more works show...
9 Pages(2250 words)Coursework

The Law and the Media

New and complex issues have arisen which demanded fresh understanding and handling of cases involved them. This has resulted in the enhanced development of specialized laws e.g. cyber laws and interpretation of those laws. The same is true with Media Laws. Media has developed much in the last half-century. As it evolved as a profession and more people started to join it, there arose the levels of money involved in it. With this grew the contractual obligations on the parts of parties and concerned laws e.g. patent laws, privacy laws, and copyrights laws, etc. also started to play their parts. With these issues, the role of law in the media industry also reached a new height.
Mathew Fisher, the appellant, joined a band with Mr...
6 Pages(1500 words)Assignment

Contrast of Two Explanations of Social Disorder in Contemporary UK Society

As the process of urbanization takes off and more people start residing in major cities, the fissures start to appear within the apparent harmonious co-existence. There are several reasons why disorderly conduct on part of individuals and groups takes place. Sociologists have proposed numerous theories explaining this phenomenon.

Erving Goffman was an astute observer of society, who immersed himself in the social environment which he was studying. He carefully observed and recorded the ways in which people’s behavior and interpersonal interactions are carried out in everyday life. He notes that “people perform their social roles and, as they do so, they produce social order through their actions and the regu...
6 Pages(1500 words)Article

Business Sustainability and Society: Coca-Cola Company

For centuries, ethics has been a crucial and significant component of human societies that contributed enormously to the creation of norms and values through religious influences, as well as through the contribution of intellectuals and philosophers in society. Unfortunately, nowadays, it is an observation that individuals, organizations, and even nations have commenced overlooking the phenomenon of ethics in their practices, specifically in the business sector that has become the major stakeholder confronting criticisms related to ethical practices. Critics (Crane, pp. 23-29, 2007) argue that business ethics has now become a component limited to theoretical policies and frameworks of business organizations, and such principles an...
10 Pages(2500 words)Case Study

Increasing Public-sector Effectiveness by Changing Organisational Culture

...Increasing Public-sector Effectiveness by Changing Organisational Culture A study has been conducted to determine a model for organisationaleffectiveness in public-sector organisations. The organisational culture is shaped by organisational structure, environment, and values, beliefs and underlying assumptions. Effectives in public sector organisations can be improved by the development of an organisational model based on an understanding of relationships between variables. Performance measurement systems are required necessary for measurement and monitoring of effectiveness. Organisational Structure Organisations have structures. Structures include degree or type such as horizontal differentiation, vertical differentiation, mechanism...
10 Pages(2500 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Media Culture and Society for FREE!

Contact Us