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Fundamental of E-Business The Great Wall Sheraton Hotel Beijing Faculty Name Date Table of Contents 1.Introduction 3 2.Business Literature on E-Business 3 3.Corporate Information 5 4.E-business Evaluation 6 4.1.Branding 7 4.2.Social Networking 8 4.3.Mass Customisation 11 5.Webpage 11 6.Recommendations 12 7.Conclusion 13 8.Reference 14 1…
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Download file to see previous pages This paper is divided in six main sections. The first section briefly explores the literature on the e-business and use of internet in the businesses. This is followed by the corporate information of the company. This section provides information on various aspects of the hotel in brief. The E-business evaluation section elaborates analysis on the three parameters of branding, social networking and mass customisation. The webpage section consists of general looks and feeling of the webpage and its graphical features. Recommendation section is an effort to bridge the gap identified in the current website. The last section consists of concluding remarks. 2. Business Literature on E-Business According to Boardman (2004) the origin of websites has been for different purpose altogether and it got evolved with the growth in the information need of the consumer and society. Boardman (2004) explains that initially Web was considered as a medium for handling different kinds of information. However the huge potential of the information need generated more possibilities of use of this medium. “It was not much more than rich text with the ability to turn selected portions of text into hyperlinks. It was possible to include images and to make these into hyperlinks, but because of the relatively slow download speeds of modems in the mid-1990s, web developers had to be careful about images. It was common for browsers to be configured only to load the text from a web page. (Boardman, 2004, p. 13) There are various e-business models which companies use. These e-business models are based on internal and external data. Companies use this platform to maintain their value chain, generate business and communicate with the stakeholders. The significance of web presence in businesses has increased in many folds. "E-commerce usually refers to an online shop where customers can order, and normally pay for, products or services via the website. The customers need not be consumers, but could be other businesses" (Collin, 2000, p. 99) This led in classification of the e-business models based on the type of stakeholders like business (B2B), consumers (B2C), employee (B2E), government (B2G) or from government to business (G2B), government (G2G), citizen (G2C), or consumer based business models like consumer to consumer (C2C) or business (C2B). E-business models allow integration of internal and external business processes. However it is very challenging to acquire consumer trust online. This trust is difficult to gain from any marketing campaign or promotions. Positive consumer experiences are the key of gaining consumer trust. Derong, Zongqing & Xiaolin (2009) focuses on the need of understanding the user requirements for a successful online application. The poor websites usually fail in understanding their target audience and their information needs. Website is convenient and provides opportunity for the fast services to the consumer. This helps in saving time, energy and resources of consumers by providing round the clock service and information. This provides electronic means for the companies to reach to the customers in easy and cost effective manner. “The Net is very good at bringing together large, dispersed groups of users who can meet in one place and discuss just about anything. There are three basic types of place on the Net where you can meet up and chat: ?' Web forums or discussion areas St mailing ...Download file to see next pagesRead More
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