Contact Us
Sign In / Sign Up for FREE
Go to advanced search...


Comments (0) Cite this document
Fundamental of E-Business The Great Wall Sheraton Hotel Beijing Faculty Name Date Table of Contents 1.Introduction 3 2.Business Literature on E-Business 3 3.Corporate Information 5 4.E-business Evaluation 6 4.1.Branding 7 4.2.Social Networking 8 4.3.Mass Customisation 11 5.Webpage 11 6.Recommendations 12 7.Conclusion 13 8.Reference 14 1…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Read Text Preview


Download file to see previous pages This paper is divided in six main sections. The first section briefly explores the literature on the e-business and use of internet in the businesses. This is followed by the corporate information of the company. This section provides information on various aspects of the hotel in brief. The E-business evaluation section elaborates analysis on the three parameters of branding, social networking and mass customisation. The webpage section consists of general looks and feeling of the webpage and its graphical features. Recommendation section is an effort to bridge the gap identified in the current website. The last section consists of concluding remarks. 2. Business Literature on E-Business According to Boardman (2004) the origin of websites has been for different purpose altogether and it got evolved with the growth in the information need of the consumer and society. Boardman (2004) explains that initially Web was considered as a medium for handling different kinds of information. However the huge potential of the information need generated more possibilities of use of this medium. “It was not much more than rich text with the ability to turn selected portions of text into hyperlinks. It was possible to include images and to make these into hyperlinks, but because of the relatively slow download speeds of modems in the mid-1990s, web developers had to be careful about images. It was common for browsers to be configured only to load the text from a web page. (Boardman, 2004, p. 13) There are various e-business models which companies use. These e-business models are based on internal and external data. Companies use this platform to maintain their value chain, generate business and communicate with the stakeholders. The significance of web presence in businesses has increased in many folds. "E-commerce usually refers to an online shop where customers can order, and normally pay for, products or services via the website. The customers need not be consumers, but could be other businesses" (Collin, 2000, p. 99) This led in classification of the e-business models based on the type of stakeholders like business (B2B), consumers (B2C), employee (B2E), government (B2G) or from government to business (G2B), government (G2G), citizen (G2C), or consumer based business models like consumer to consumer (C2C) or business (C2B). E-business models allow integration of internal and external business processes. However it is very challenging to acquire consumer trust online. This trust is difficult to gain from any marketing campaign or promotions. Positive consumer experiences are the key of gaining consumer trust. Derong, Zongqing & Xiaolin (2009) focuses on the need of understanding the user requirements for a successful online application. The poor websites usually fail in understanding their target audience and their information needs. Website is convenient and provides opportunity for the fast services to the consumer. This helps in saving time, energy and resources of consumers by providing round the clock service and information. This provides electronic means for the companies to reach to the customers in easy and cost effective manner. “The Net is very good at bringing together large, dispersed groups of users who can meet in one place and discuss just about anything. There are three basic types of place on the Net where you can meet up and chat: ?' Web forums or discussion areas St mailing ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(“FUNDATEMENT OF E-BUSINESS Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from
(FUNDATEMENT OF E-BUSINESS Essay Example | Topics and Well Written Essays - 3000 Words)
“FUNDATEMENT OF E-BUSINESS Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Internal and External Environmental Analysis for the Bakery Business

Liberalization of foreign investment and technology policy of the government is supportive of establishing industrial units in the country.

Threat: The UK food regulatory authority is planning to enforce the EC Regulations relating to food labeling. The labeling requirements under the new regulations will affect the food industry as the suppliers will be legally obliged to disclose the GM content of foods to the caterers. Thus business firms in the bakery industry also will be effected through the exclusion of flexible manner of labeling arrangements in the case of flour confectionery involving GM Soya or maize. (Genetically modified and novel foods (labeling) (England) regulations, 2000).

Trend: The new subs...
6 Pages (1500 words) Case Study

Evandale's Business Plan

Evandale’s mission would have a strong impact on the company’s later brand development.
When a company determines its mission and its vision, it needed to determine its objectives to accomplish that vision. I did not see the objectives—where the company was heading through in the presentation. A clear objective would have enabled me, as an audience to also picture where the company would want to go and would serve as the benchmark for me to assess the later strategic choices the company would state in the presentation.
According to the slides, the potential demand for caviar and the sturgeon products are “100x” bigger than the current supply. I would have wanted to see a reliable source for...
7 Pages (1750 words) Case Study

The Management, Leadership and Teamwork Competencies Required by a Small Business Owner

On the other hand organizational leadership is defined as the ability based on the specific skill of an individual to lead his/her subordinates in a manner that pre-planned organizational goals could be achieved within the defined time-frame.

According to Burns (1978) and Bass (1985), transformational leadership has a set of category constructs such as values, morals, farsightedness, long term goals, principles, acute awareness about the dividing line between causes and symptoms, mission statements, strategic perspectives, and human resources. Similarly, they identify a set of category constructs in the transactional leadership also. For instance concentration on the task at hand, short term goals and tactics, confusion co...
6 Pages (1500 words) Coursework

Business Etquette for Business Communications Course

Who wants to give a guess? How about you (pointing at someone in the audience), yes, what is your name? Adam? What do you think, Adam – Money, Machines, Management, and Manpower? Why do you think so? And how about you, ma’am (someone else in the audience) – do you agree with him?

I think we are all in agreement: you could have Money, Machines and Management, but without Manpower, you cannot have a business. And unless you have good Manpower working well together, you cannot have a successful business.

Do people work well together naturally? Those of you who are familiar with office politics will say, “Of course not!” You are right: left to themselves, few people work well toget...
7 Pages (1750 words) Speech or Presentation

Which of the Business Objectives Might Best Be Applied to the Southampton Solent University

In other words, there is no explicit reference to the achievement of long term objectives and the people being involved in the business with the express intention of making profits.

In this context, the Southampton Solent University’s existence as a business organization in the strategic business sense would be defined as a clear attempt at continuously engaging in the present and future activities with a view to achieving its long term objectives of which the satisfaction of stakeholders, particularly shareholders, is of paramount importance. Its mission statement is “The pursuit of inclusive and flexible forms of Higher Education which meet the needs of employers and prepare students to succeed in a fast-...
8 Pages (2000 words) Coursework

Business Communication for Degree Access: Olympic Volunteering Consultancy

The London Organising Committee for 2012 is headed by Lord Coe but we would need to contact the Minister for the Olympics who is Tessa Jowell to place the Bid. The Olympic Games are said to need 70,000 employees with large land development in London.

To beat out the competitors with an excellent business strategy (Wikipedia) an excellent marketing strategy must be used! 26,400 pounds, of the 1 million pounds on Flyers and radio ads this company can inform the residents of Greenwich of the career training opportunity. Using Radio ads that are up to date we can gain a young volunteer base. Flyers handed out to community centers and welfare offices this company will gain other targeted volunteers.

The Census Bur...
6 Pages (1500 words) Assignment

Business Plan Real Estate Agency

re representing our company as their business consultants and our responsibilities are limited to the knowledge of the client’s business and information provided by the client.
The company Of-Fit has been operating as office supplies and equipment supplier since 1998. Their corporate office is in Aberdeen and it has excellent industry relations. The company is a sole proprietorship and its owner is Mr. Andrew Schwatz who has been working in the industry for more than 20 years. The company current staff is 8 and its revenues are £115,690 and £156,178 in 2008. The company aims to expand its operations in other business areas and regions of the UK.
The detailed business plan developed for this report incor...
12 Pages (3000 words) Business Plan

Business Sustainability and Society: Coca-Cola Company

.... Cambridge University Press. Flex news. (2008). “Study: Coca-Colas India Water Usage Good, Could Improve.” Flex News. Retrieved on February 09, 2010: Furrow, Dwight. (2005). Ethics. Continuum International Publishing Group. Hoffman, Andrew. (2006). “Coca-Cola learns a tough lesson about corporate sustainability.” Grist. Retrieved on February 09, 2010: Johnson, Craig E. (2008). Meeting the Ethical Challenges of Leadership. Sage Publications. Kolb, Robert (2007). Encyclopedia of Business Ethics and Society. Sage Publications. MarketLine. (2005). “Coca-Cola: international ethics could mean...
10 Pages (2500 words) Case Study

International Business: World Economic Forum and Davos 2010

While each force of globalization is important, the technological revolution has impacted the business models, value creation and differentiation (Spelman, 2010). The cloud computing technologies that have made the popular social networking applications possible are now being applied to development, healthcare, and society. Today mobile telephones are more like powerful computers that take care of many of the societal challenges facing both developed and developing countries (Evans, 2010). In Chile, new software enables weather information to farmers who can now make informed decisions on when and how to sow or harvest the crops. However, the fear or ignorance of cloud computing technology could harm the chances of the SMEs becomi...
7 Pages (1750 words) Coursework

Validating Late Mover Advantages in e-commerce: Evidence from Selected Companies

... as the one with high competition and rivalry between competing companies. The market dynamics have been drastically changed over the years as marketing and selling over the internet has become an integral part of business strategies. The changing trends in the consumer behaviour and attitude towards shopping at their own ease has pushed businesses to rethink of their strategies and approach the business in an entire new way to which they may not be accustomed to. E-commerce has allowed firms to move away from traditional ways of business by overcoming the constraints including geographical, market selection and targeting, time, cost of operations, marketing and branding and restrictions over communications with customers. E-commerce poses...
12 Pages (3000 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic FUNDATEMENT OF E-BUSINESS for FREE!

Contact Us