StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Tourism and Hospitality Promotion - Essay Example

Comments (0) Cite this document
Summary
Tourism and Hospitality Promotion: EASYJET Introduction: The Tourism and Hospitality industry around the world is growing at a exceptional rate. It is a main resource of revenue these days. In almost every nation this industry is being looked upon as a lucrative industry catering to huge growth potential…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Tourism and Hospitality Promotion
Read Text Preview

Extract of sample "Tourism and Hospitality Promotion"

Download file to see previous pages Easyjet follows certain value systems for the purpose of objective setting strategy. This includes designing and maintaining the highest safety standards for its customers, breaking the shackles of traditional methods of thinking and find innovative ways and means to attract new customers, providing services that transcend the expectations of the travelers, converting newer customers into long term customers by providing customer satisfaction and best service possible, focusing on a double-digit growth rate in future years, enhancing capacity utilization, reducing fixed cost, providing the highest quality resorts thereby helping the customers to gain the best experience possible which will in turn bring profits. (About easyJet, n.d.) PEST Analysis of Easy Jet: Political-legal factors: The Political legal factors affecting the Easyjet include the political unrest and war signal in the Middle East. The Air Miles scheme is not recognized by the government as taxable perk in the same ways as tax is levied on company cars, which may help the Easyjet to contend on the same base with that of British Airlines. Engagement with the EU market gives them the widest network access. Economic factors: Increasing fuel costs, legal and environmental regulations and possibility of higher security along with insurance costs increases the risk for terrorism. Globalization helps the traffic to grow in longer term, the introduction of a single currency helps in boosting the business with the whole of Europe getting integrated. Socio-cultural factors: General reluctance in using credit cards seems to be the concern for attracting French and German travelers. Customers being more comfortable with cheaper flights get angry when they have to pay a premium to actual cost for a particular time of flying. Technological issues: The major issue is how much the application of Internet has synergized the cost and distribution resulted from integration of the industry causing reduction in the upward rise in price. (Geiger, Schlottke & Schrade 2009) Porter’s model: Bargaining Power of Suppliers: Only two suppliers Airbus and Boeing provide aircrafts and face stiff competition. This helps the Easyjet to buy aircrafts at cheaper price. However the switching cost to another supplier is also very high. Bargaining power of customers: The price bargaining power of the customers is very high for Easyjet. With so many other LCCs in the market it becomes important for Easyjet to provide economical price to retain customers. Threat of New Entrants: There is a huge capital investment required upfront in the airline industry. Moreover higher efficiency is required to maintain sustainability. Moreover with so much air carriers, the introduction of a new one creates high competition facilitating price war. Threat of Substitutes: The main objective for Low cost Airlines includes faster and cheaper travel. Moreover the whole of Europe is connected with well-networked extensive train system, which provides transportation at a cheaper cost. So there is a definite threat for Easy jet in this regard. Rivalry among competitors: Easy jet faces huge competition among its competitors, as there is an intense competition to maintain cheaper airfare and providing better customer services. (Geiger, Schlottke & Schrade, 2009, pp. 2-4) SWOT Analysis: SWOT Team (2007) Strength: The overall cost-leadership model, the ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Tourism and Hospitality Promotion Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1421928-tourism-and-hospitality-promotion
(Tourism and Hospitality Promotion Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/environmental-studies/1421928-tourism-and-hospitality-promotion.
“Tourism and Hospitality Promotion Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/environmental-studies/1421928-tourism-and-hospitality-promotion.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Tourism and Hospitality Promotion

How the Evolvement of Heritage Tourism Contributes to the Preservation and Maintenance of Museums

This paper will discuss how the philosophy of heritage tourism has developed and how the evolvement of heritage tourism contributes to the preservation and maintenance of museums. It will further highlight the educational role that museums play in society.

Heritage is anything that is transmitted from the past and could include original cultural and natural material, the built environment, the archaeological resource, the intangible heritage and the natural heritage (Nurick, 2000). There is some significance attached to these which make it worth preserving for the self as well as for the future generations. The UK’s heritage is a major contributor to the tourism industry. Virtually all tourism in the UK is partial...
12 Pages (3000 words) Case Study

Englands Tourism

It acts as regeneration support in both urban and rural areas. England Tourism is healthy, liberate industry that contributes to the wealth and employment of the nation. It also acts as a support for many other services and the manufacturing sector. There is also increasing competition from the overseas market. “Growth in international tourism in the second half of the twentieth century is a reflection of a range of changes taking place in the global economic, social and political environments. Foremost among these changes is the widespread and rapid economic growth that has made travel more feasible for an increasing number of the world's population and the improvements in transport and communication technology which have m...
6 Pages (1500 words) Assignment

Gender Gaps in the Hospitality Industry

The task to implement measures to ensure equal opportunity between women and men in the hospitality workplace now falls unto the shoulders of the employers. In this paper, I would like to present the problems that affect the advancement of women in the workplace and offer some strategies as to how employers can help women break the “glass ceiling”.
Some of the most common problems faced by women in the hospitality workplace vertical segregation, horizontal segregation, stereotyping, career interruptions, discrimination and the lack of access to networks (R. M. Blackburn, J. Browne, and B. Brooks (2002). Of these many problems faced by women workers, occupation segregation is considered as one of the primary proble...
7 Pages (1750 words) Assignment

Role of Technology and Company Culture in Human Resourcesin Hospitality Industry

The products of the industry are the services to the customers. It involves a lot of interpersonal relations between the client and the services provider. All these involve a good application of HR skills. Therefore, it is highly important for the industry to be up to date with the changes in the industry.

Both company culture and technology has a great impact on the hospitality industry. The company culture affects the behavior of the employees in an organization. The employees of the company are the one who deals with the customers of this industry. So the behavior of the employees to the customers is affected greatly by the working environment or the organizational culture they get. Similarly, technology too has a gr...
6 Pages (1500 words) Research Paper

Issues of Tourism and Hospitality Industry

The visitors, in turn, will be happy to pay a reasonable amount in return for the services. That’s how the hospitality industry functions. In the earlier times, travel to far off places used to take months to years, and it required grit and determination on the part of the adventurers to explore the other part of the world, and if they could live long enough to go back to their native land, they would narrate the wonderful place that they could see, which in turn would encourage others around to go and see those places. Till the time Wright brothers presented the world with a flying machine, most of such travels used to take place with the help of ships, on foot, on camelback or on horseback. During those times people used t...
6 Pages (1500 words) Term Paper

The Importance of Tourism to the World Economy

Since the eighties, perceived risk research has been of ongoing interest to tourism researchers, Dolnicar (2005) and Dickson, Chapman, and Hurrell (2000)  states. Contributions often include those which investigate positive risk as a factor in increasing tourists who are seeking a thrill. On the other hand, there are also those who view these risks as something negative, thus avoiding the destinations which are haunted by different risks such as diseases, terrorism and other forms of political instability (Dickson & Tugwell, 2000).

The current qualitative research inquired about the risks perceived by young people as regards both domestic and international traveling. A sample of 23 was interviewed for this purp...
15 Pages (3750 words) Research Paper

The Promotion of Sustainability through Schools

The promotion of sustainability through schools and other educational sites can be characterized as rather satisfactory; however, additional efforts should be made in order to increase the interest of learners on environment-related issues. The role of teachers in the success of this effort will be decisive. In accordance with the study of Olson's (2007, online article) ‘research shows that teachers matter more to student learning than any other school-related factor; yet the effectiveness of individual teachers varies widely’. In other words, teachers and school administrators are expected to have a central role in the promotion of sustainability in education – including its higher levels. On the other hand, res...
7 Pages (1750 words) Research Paper

Approaches in Health Promotion

Health promotion must emphasise both the mental and physical aspects of health because many physical manifestations of the disease have their roots in mental and psychological distress. This brief essay presents an examination of health promotion efforts designed to contain eating disorders, which are physical manifestations arising out of mental and psychological burdens imposed mostly by peers in schools. A discussion about eating disorders, which represent disorders with psychological roots, should assist in encouraging communities to inculcate respect for the individual, tolerance and harmony together with education to empower the individual.
It is important to have positive attitudes about health. Healthy nations are lik...
6 Pages (1500 words) Coursework

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages (2000 words) Case Study

Structure of the Educational System in Morocco and Its Capacity for Addressing the Needs of the Hospitality Industry

... jobs are expected to be created and tourism is expected to present 20 % of the national GDP. The hosting capacity for tourism is expected to increase to 230,000 beds from 97,000 beds in the year 2001. 6 Developing the tourism sector in Morocco presents a challenge because the country lags behind its peers on many social indicators (Alkhatib, 2008, Pp. 2 - 3). Thus, educating the masses to support the 2010 Vision to support tourism and to take on the new jobs is a challenge and it is important to try to better understand the expectations of hospitality and tourism industry managers, increase capacity for training and education for jobs in tourism and understand if the structure of the education system in Morocco can support the needs...
15 Pages (3750 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Tourism and Hospitality Promotion for FREE!

Contact Us