History Of Marketing - Term Paper Example

What one must understand is the fact that marketing is here to change perceptions, alter thinking dynamics, and basically bring about a change which is for the betterment of all and sundry. The history of marketing is such that it has excited the marketers and made them aware of how incremental changes have come about in different mannerisms, and the wholesale amendments have not gone by unnoticed. This paper discusses how marketing has come about of age and the manner under which success has kissed its feet over a period of time.

To add to the discussion at hand, marketing has delivered! It has made people feel pride who are associated with it in one way or the other, as to how success could have been achieved, and how products and services could be best exploited to attain magnanimous results. Be it advertising or public relations tangents, marketing has come out in the open and suggested a change for the better. Be it putting up a hoarding on the road side or simply direct mailing to a potential customer, marketing has manifested its entirety for the sake of one and all.

Be it word of mouth approaches or merely forming up opinion leaders, marketing is one aspect which has become known for all the right reasons – and the best part is that marketing knows how to turn dreams into gold, thoughts into actions, and raw material into brands. What remains to be seen is how the marketing element brings in the much required ROI for the sales force so that they can heave a sigh of relief in the times to come, and deliver whenever there is a discussion centering on the premise of bringing about ‘that’ vital sale.

Earlier, it was thought that marketing is carried out to showcase the products and services which are being offered by an organization. However, when time passed by, the marketers realized how potent a tool marketing really is. They understood that marketing is the triggering force behind the sales dynamics. And it will only be natural to think of both marketing and sales to be inter-linked with one another. This came about with a change in the thinking mechanisms of the people, as they believed that marketing will induce and generate sales, which essentially took place when marketing was employed to its maximum and most efficient use.

The link with sales is all the more important to know because sales depend on the initiatives that are undertaken by the marketing department within an organization. If the marketing department knows that it should be bolstered because there is a dire need to do so, the sales department needs to get its act together as well, and make sure that the marketing department receives what it requires the most and that too in a quick way (Baker, 2006). The potential success of both marketing and sales tangents is through the incorporation of the processes and tasks with one another, as has been manifested with the passage of time where the historical significance of marketing is such that it has triggered sales over a period of time, inducing and generating sales (trials) all around the world.

The marketers who are entrusted with making things happen within the marketing dynamics are indeed dependent on the goodness of this tangent more significantly now than ever before. This is because they have started to believe staunchly in the power of marketing and how it has been able to showcase the strengths that lie within its folds. The marketers have also realized that the marketing