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MGT 671 LEADER PROJECT INTERVIEW PAPER - Essay Example

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Leader Project Interview Paper Background of JetBlue Airways (Nasdaq:JBLU) JetBlue Airways was founded by David Neeleman towards the latter part of the 90’s. Two months after, the new company which was initially known as “New Air” ordered 75 new A320 aircraft from Airbus Industrie and even arranged to lease additional aircraft for their operations…
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Download file to see previous pages Finally, during the early part of the first quarter of year 2000, the company was able to gain business eligibility by completing all the necessary documentations necessary for its operations. Shortly thereafter, the first flight of JetBlue Airways took to the skies. The company then proceeded to add more routes as it expands its business operations. Before the year 2000 ended, the company reached a major milestone by reaching a million customers serviced while at the same time earning $ 100 million revenue for the year. All these have been achieved prior to the company’s first anniversary and shortly afterwards the company has flown about 2 million customers (JetBlue Corporate History 2011). The company further expanded its operations as the delivery of its Airbus units continues giving the company about 20 units of operational crafts. The company’s massive fleet continues to grow when in 2003 the company was able to receive its 50th Airbus. As such, a new hangar complex was needed and acquired at JFK International. The company grew rapidly and operations expanded extensively necessitating the additional order of 65 more airbuses and 100 more Embraer 190 aircrafts. In flight entertainment was improved further the following year and by the early half of 2004 the company already has on its laurels the honor of flying 25 million passengers. In just five years, the company was able to secure its 71st airbus and was subsequently awarded the prestigious Diamond Certificate of Excellence Award from the Federal Aviation Agency (FAA). Also, JetBlue was able to receive its Embraer 190 aircraft, the first airline to have such a unit. Furthermore, the company was able to acquire a bigger hangar and is also able to secure a partnership with American Express to integrate credit card payments with their operations. The company further improved its in house entertainment and was even able to pioneer in-flight email and even instant messaging services. In 2008, JetBlue even became the official airline of the Red Sox and the following year even became the official airline partner of the New York Jets. All the while, the company is introducing innovations of the jet liner service and is also expanding its routes. With all these achievements and despite breaching the top 50 in just half a decade, JetBlue was not yet a member of the International Air Transport Association (IATA) . After a decade, JetBlue established its office in the bustling city of New York and was officially included into the folds of the IATA. Brief Biography of Robin Hayes – EVP, Chief Commercial Officer Mr. Robin Hayes joined JetBlue last May 2008. He was appointed to the commercial side as the Chief Commercial Officer handling the airline’s marketing strategy including sales and revenues as well as the network of the airline. His appointment gave him an Executive Vice President position, a title he also had before he left his previous company (JetBlue Airways, Press Release May 2008). Prior to joining the JetBlue, Mr. Robin Hayes was with British Airways also as an EVP. JetBlue is banking on the experience Mr. Hayes had when he was with British Airways to help their company surge forward faster. No less than JetBlue’s CEO, Mr. Dave Barger, highlighted the vast capabilities of Mr. Hayes emphasizing on the years that he had in the industry as well as the knowledge that he amassed from his ...Download file to see next pagesRead More
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