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Impacts Of Ineffective Communication On The Business At Elite Fashion House Prepared by - Executive Manager, Elite Fashion House Prepared for John Brown OPERATIOS DIRCETOR, Elite Fashion House March 26, 2011 Memorandum Date: March 26, 2011 To: John Brown, Operations Director Elite Fashion House From: Executive Manager Elite Fashion House Subject: Impacts of Ineffective Communication on the Business at Elite Fashion House…
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Download file to see previous pages In order to judge the problems and barriers that the people are facing while communicating at Elite Fashion House I prepared a questionnaire which is given to every fifth person off an alphabetical list covering both the internal and external communicators. Over all it appears that lack of good communication is generating many problems and ineffective communication is plaguing the business at Elite Fashion House. It is recommended that either a series of lectures should be arranged to improve the communication skills of the workers or a coordinator should be hired to handle all such matters generating form bad communication. I really enjoyed working on this project. Please give me a call if you would like additional details. Sincerely ----- Executive Manager, Elite Fashion House. ...
A questionnaire is prepared to pin point the major barriers to effective communication. Then the questionnaire is randomly given to every fifth person off an alphabetical list including both internal and external communicators. After getting the feedback a data is prepared to highlight the different reasons that are causing the ineffective communication. It turned out that in internal communication 60% role is played by language and 45% is played by relationship in making the communication ineffective. While in external communication the causes of unsuccessful conversation are prejudgment 65% and body language 40%. It is recommended that either a series of lectures should be arranged to educate the workers about the importance of effective communication and to teach them how they can develop this skill or to hire a coordinator who will supervise all the problems generating from ineffective communication. Elite Fashion House is a small stitching unit established in 1988. It prepares branded items for the ladies and runs its own showroom. It is doing good business and growing gradually but for past few years there is a slow decrease in revenue. The different departments are blaming each other in this context. The initial investigation points out that the roots cause of all the problems is misunderstanding and lack of effective communication. Although this is a chronic problem and the history of communication is never praiseworthy in the past at Elite Fashion House but now the problem is coming to the surface because of the expansion in the business. In Elite Fashion House two types of communication is in vogue, internal communication and external communication. External ...Download file to see next pagesRead More
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