The National Trust for Scotland (NTS) - Essay Example

The properties that are handled by the National Trust of Scotland are quite diverse ranging from castle to cottages. They also look after the birthplaces of famous Scots like Robbie Burns and taking care of the industrial heritage sites such as Lanark Mills also comes under their responsibility. Other than this, the Trust also takes care of over 200,000 acres of countryside including farmlands, mountains and moorlands, farmland forest, waterfalls, coastlines, and island (Countryhouses, 2010) Despite having such a great responsibility, the National Trust of Scotland has been ignoring its prescribed duty thus; it has to face the financial reality of their mistakes.

These mistakes have somehow far- reaching consequences of its houses (Countryhouses, 2010). Marketing Proposal Mix The proper use of 7 Ps is very essential for internet marketing and when used properly, they can make a significant difference in online business. Therefore, to attract customers for the Trust, management should understand these policies and use them for the following reasons. Increase website traffic: To increase the internet traffic, the language used by the website must be easy and comprehendible to the viewers.

By using the promotional strategies for the trust on the web, and advertising the places for the trust, you can surely gather the potential customer. The basic idea behind the increase in the traffic of website is to have an effective content on the site. Keeping in mind the element of people and place from the marketing mix, the trust should hire competent people who can make the site interactive for the user. It can also be done by making small a documentary on the places they handle (Snack, 2011).

This might increase the budget of hiring but it can be recovered when business will be generated The other way to increase traffic on the site is to utilize the place, website, properly. Let people share information and their experiences about the trust places. Through this, the process will be enhanced; they will remain engaged with the website and will come to know about the recent updates and offers made by the trust. Moreover, the management should keep on changing the features and content of the site so the user does not feel monotony.

The anticipated outcome from these activities is to increase the viewership and the traffic on the site with little expenditure from the budget (Snack, 2011). Followers become advocates for the trust People who are passionate about the trust can become its best advocate. They can only become loyal customers if the Trust manages to give them the services they have promised them online. The Trust can make people their advocate if they manage to provide incentives to the people who will bring other customers for the Trust.

These incentives can depend on the ratio of the business that they are bringing in; these customers can get free tickets to a national place or they can get discount of some events they want to hold in the Trust’s property. Through the proper planning, with very little investment the trust can play with Product and Pricing for the Promotion. The anticipated outcome form this is; the Trust can gain more customers with little investment. Thus, it will raise the income column of the budget sheet.

Visit national Trust of Scotland or purchase from online store: It is generally